Organic SEO Best Practices by Joao Pires SEO and Marketer

1. Organic SEO Best Practices
Organic
SEO
Best Practices
by
Joao Pires

2. Organic SEO Best Practices
SEO
Is an acronym for
“search engine optimization”

3. Organic SEO Best Practices
How to help search engines find, index and rank sites
● Make pages primarily for users, not for search
engines
● Don't deceive your users or present different
content to search engines than you display to
users, which is commonly referred to as
cloaking.

4. Organic SEO Best Practices
How to help search engines find, index and rank sites
● Make a site with a clear hierarchy and text links
● Every page should be reachable from at least
one static text link.

5. Organic SEO Best Practices
How to help search engines find, index and rank sites
● Create a useful, information-rich site, and write
pages that clearly and accurately describe your
content
● Make sure that your <title> elements and ALT
attributes are descriptive and accurate.

6. Organic SEO Best Practices
How to help search engines find, index and rank sites
● Use keywords to create descriptive, human
friendly URL's
● Ensure a clean, keyword rich URL structure is
in place

7. Organic SEO Best Practices
How to help search engines find, index and rank sites
● Make sure content is not buried inside rich
media (Adobe Flash Player, JavaScript, Ajax)
and verify that rich media doesn't hide links
from crawlers.

8. Organic SEO Best Practices
How to help search engines find, index and rank sites
● Create keyword-rich content based on research
to match what users are searching for
● Produce fresh content regularly.

9. Organic SEO Best Practices
How to help search engines find, index and rank sites
● Don’t put the text that you want indexed inside
images. For example, if you want your
company name or address to be indexed, make
sure it is not displayed inside a company logo.

10. Organic SEO Best Practices
How to help search engines find, index and rank sites
● Make a site with clear hierarchy and text links.
● Offer a site map to users with links to point to
the important parts of site
● Keep the links on a given page to a reasonable
number.

11. Organic SEO Best Practices
How to help search engines find, index and rank sites
● Create a useful, information-rich site, and write
pages that clearly and accurately describe our
content
● Think about words users would type to find your
pages, and make sure that site actually include
those words within it

12. Organic SEO Best Practices
How to help search engines find, index and rank sites
● Try to use text instead of images to display
important names, content, or links

13. Organic SEO Best Practices
How to help search engines find, index and rank sites
● Make sure that your <title> elements and ALT
attributes are descriptive and accurate
● Check for broken links and correct html
● Be aware that not every search engines spider
crawls dynamic pages as well static pages

14. Organic SEO Best Practices
How to help search engines find, index and rank sites
● Test site to make sure that it appears correctly
in different browsers
● Monitor site's performance and optimize load
times

15. Author: Joao Pires
Date: june 2012