An introduction of Game licensing business , including the processing procedure , construction of quotation , negotiation logic and strategy , preparation before staring the game licensing business

1. Overview of
Game licensing
Faust , Lager Network

2.  Pipeline of Licensing
 How to find the Fair datum point
 How to find the Potential publisher?
 About the Strategy
Index

3. Licensor Licensee
Licensing Out
Licensing In

4. Contact
Approach
Evaluation
Marketing Proposal
Draft Terms
Negotiation
Contract
Support
Pipeline of Licensing
Preparation

5. Contact
Regular exhibition
Research
Connection link
Community
Visiting
Continuously Contact
Business vs. Friendship
Information is the Key

6. Approach
Company profile
Game profile
Game play content
Video . Audio . Prints……
Objective comments or ranking score
Catch the eyeballs
Find the “have to “ reason
Sharp >>>> Complete

7. Contact - Exhibition
•MAJOR
E3
ITS
CHINAJOY
Gamescom
TGS
GC
G-STAR
•ATTENTION
GDC
GDC EU
DT
BGS
KRI
DWGE
MIGS

8. Evaluation
•Necessary documents delivery
•Evaluation process setting
•Leading and Lighting up
•Review and Report
Joyful
Modest
Objective

9. Marketing Proposal
•Executive summery
•Product Information
•Marketing Strategy
•Action Plan & Timetable
•Scale & Budget & HR
Identify
Support

10. Quotation
Language
Territory
Localization
Schedule
Marketing Plan
Service
Requirement
Draft Terms

11. Construction of Quotation
 Licensing Fee 簽約金
 Royalty Sharing 權利金分成(基礎/比例)
 Minimums Grantee Fee 最低保證金
 Advanced Royalties 預收權利金
 Bonus 獎勵回饋金
 Territory and Period 授權區域/期間
 Language 語言版本
Royalty sharing
Royalty sharing
Licensing Fee
Royalty sharing
Royalty sharing
...
Bonus
MG

12.  Risks Evaluation is always the priority
 WIN –WIN situation
 Time vs. Resource vs. Cost
 General Negotiation Skill
 Accumulate your credit
 There is no “Impossible” but …
 Find the “Datum point”
Negotiation

13.  DEFINITION
 LICENSE GRANT
 OWNERSHIP OF INTELLECTUAL PROPERTY
 IMPLEMENTATION
 PUBLISHER'S OBLIGATIONS
 DEVELOPER'S OBLIGATIONS
 LICENSE FEE AND ROYALTY FEES
 CONFIDENTIALITY
 REPRESENTATIONS AND WARRANTIES
 REPRESENTATIONS AND WARRANTIES OF PUBLISHER
 LIMITATION OF LIABILITY
 TERM AND TERMINATION
 GENERAL
 EXHIBIT
Contract

14. Support
 Working Assignment
 PR
 Technical support
 Communication In-between
 Localization
 Official application
 Reconciliation
 Operation support
 Crisis Control

15. Preparation
•Company Investigate
•Local Culture study
•Limitation
•Strategy
•Sales Logic
•Relationship Review

16. Think Global
Act Locally
Faust
Lager Network Technology
M:+886 988367555
Msn : faustcare@gmail.com
Skype : faust_chou
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