Point of sales

1. Dubai Women’s College
Corporate Communication Year 2
Course Name: Marketing Fundamentals
Point Of Sales - FOREVER 21
You are what you wear, so be DAMA CON ESTILO “STYLISH LADY”
Student Name: Student ID :
Fatima Ahmed Saleh Mohamed H00159431
November 17 ,2011

2. BMKT - N200- Corporate Point Of Sales - FOREVER 21
Communications 2
Table of Contents
Summary of Research ................................................................................................................................... 2
Our POS Products ......................................................................................................................................... 2
Recording our stock inventory & sales ......................................................................................................... 3
References .................................................................................................................................................... 4
1

3. BMKT - N200- Corporate Point Of Sales - FOREVER 21
Communications 2
Summary of Research
When we asked to visit and observe a shop, I thought about several shops that I like to buy
from them, and then I decide to visit Dubai festival City after my work time.
So I went to Dubai festival City and I chose to visit a nice shop sales apparel, accessories and
shoes which called FOREVER 21.
First I went around the shop to see how they display their products then I observed the Point of
Sales (checkout) to see which kind of products they choose and they was using accessories and
shoes as their Point of Sales, also they displayed it by using special box to but the shoes in plus
using special stand for accessories, and they used scanner reading a barcode for the products.
FOREVER 21- Point of Sales
Our POS Products
So how can I apply some of the ideas I've seen, since we will sell pants, scarves and rings, I
choose rings as Our POS, because it will have high profit margin.
2

4. BMKT - N200- Corporate Point Of Sales - FOREVER 21
Communications 2
Recording our stock inventory & sales
For recording our stock inventory & sales I will use Microsoft Access (Small Business –
Goods Template) as showing below, because it is a great program provides a recording function,
which will help us to know the amount of our stock inventory & sales.
Microsoft Access
3

5. BMKT - N200- Corporate Point Of Sales - FOREVER 21
Communications 2
References
 Microsoft Access (print screen)
4