6. Pizza Hut World’s largest pizza chain with over 34000 restaurants across 100 countries Made its foray into India with a dine-in restaurant in Bangalore in June 1996 Currently has 137 outlets across 36 cities in India
14. Brand Description Pizza Hut is classified as ‘Goods + Service’ Service-Product Continuum Mostly Goods Mostly Services Goods + Services
15. Core Formal Augmented Total service Concept Pizza Variety In Menu Pizza Hut Outlets Local Specialty Food Personalized Toppings Home Delivery Pizza Hut Locater Pooch Zone Good Ambience Birthday Party Arrangements
30. PIZZA HUT PARAMETERS DOMINOS Need Understanding, Customer SERVICE Friendly, Individual attention Neatness ,cleanliness, no valet parking Congenial environment Open Kitchen, lack of space Less affordability by the common man Pricing Given value for money pizzas Inability to explain the offerings, slow service Augmented Attending phone calls with patience, taking the order with a smile Service charge is High Equipments, Customization Credit Card, Customization, Services