Marketing Strategies

1. 7 Marketing Strategies
That Build Businesses
Presented By:
Denise & Sharon

2. Bonus Tip !!! Begin with the end in mind....
What do you want to achieve ?
A ‘Wish’ is a goal that hasn’t been written down...write
down exactly what you want to achieve. Use the SMART
formula

3. 1.Three Ways To Grow a Business
Average
transaction
value
Number of clients
Frequency
of transactions

4. 2. Pick Your Niche….It is so much easier
Be specific-Customer type/locality
Create your ‘Dorothy Boyd’
Research them
Hang out with them
Target them and make an offer

5. 3.Have a Marketing and Sales Strategy?
Marketing…..
Selling…..

6. 3.Have a Marketing and Sales Strategy?
“Research studies have shown that small businesses with a
marketing plan experience
a 24 to 30 % improvement in sales over those without”
Small Business Marketing Practice

7. 3.Have a Marketing and Sales Strategy?
Who……………?
What ………….?
How……………?
When…………?
What…………..?

8. 4.Have a Marketing Budget
 That is what serious business owners do
 It is an investment not a cost
 Test and Measure
 Ask questions
Keep up with developments

9. 5.Blended Marketing: Off and Online Marketing
Have an online presence that works ( SEO brings rewards)
Use social networking ( Google recognises it!)
7 points of contact
Telemarketing|Email marketing|Directmail
Networking and Referral

10. 6. Build a Targeted Database
33 Marketing and Sales Tips www.fasttrackyoursales.co.uk

11. 6. Build a Data Base – Give them something
they want

12. 7. Constant Contact………….Engagement
Know Like Trust

13. Connect.....

14. Summary
Focus on Your 3 Areas
Pick a niche
Have a marketing and sales plan
Invest in a marketing budget ( 10% of Turnover)
Blended Marketing
Build a Targeted database
Constant contact (remember the 7 rule)

15. Fast Track Your Sales
To Get Our Free 33 Sales and Marketing
Tip that WORK sign up at
www.FastTrackYourSales.co.uk
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