Rohit Talwar's presentation on the future of retail, given to the MECSC Annual Conference in Dubai, 28/11/11.

1. Shaping the Future –
Driving Retail Innovation
and New Thinking in
Shopping Centres
RECON MENA
Annual Conference
Dubai
November 28th 2011
Rohit Talwar
CEO - Fast Future
rohit@fastfuture.com
www.fastfuture.com

2. Contents
Presentation p3
About Fast Future p 73
Image Sources p 84

3. The World in 2015

4. How do we get there from Here?
Customer Continuous New
Insight Innovation Business
Models

5. Growth is not Guaranteed…
…Thinking is Back in Fashion

6. Transformational Change?
It’s Only Just Begun

7. 10 Key Patterns of Change Shaping the Next Decade
Economic turbulence, a shift in wealth from west to east and political
uncertainty are shaping the landscape
Natural
Society in Resource Demographic
Transition Challenges Destinies
Geo-political Generational
Complexity Economic Crisis Crossroads
and Power Shift
Rethinking
Technology Talent,
and Science Education,
Training
Enterprise 3.0
Global
Internet
Expansion
Source: Designing your Future – Key Trends, Challenges and Choices – Fast Future

8. Demographic Destinies
2 billion more people in 40 years –
Demographics is Driving Economics
448 739 691 5231
344
1998 4157
729 1030
585
2010 2050 Source : United Nations

9. Where next?
Deloitte’s– Hidden Heroes

10. Life Redefined –
Lifespans are Increasing
Under 50’s have 90%
chance of living to 100.
Aubrey de Grey suggests
we could live to 500 or 1000
What are the health,
consumption and resource
implications?
What kind of opportunities
will be created?

11. Retail Innovation –
10 Key Trends

12. 1 – Expansion of Luxury Retail
or Race to the Middle?

13. Race to the Middle

14. 2 - Local Outlets and Products
Global Chain vs. Local Independent?

15. 3 - Green Retail –
Dubai Marina Mall

16. 4 - Discount Debates
Value or Values?

17. Value or Values?

18. 5 - Stores as a Brand Experience

19. Kuwait’s Alghanim Electronics -
Retailment

20. 6 – Segmentation
The Male Mall – Czech Republic

21. 7 – Pop-up Stores – e.g. Boho

22. 8 – Art and Installations
e.g. Edible Furniture - Lithuania

23. 9 – Pure Leisure
e.g. The Slide@T3 Changi Airport

24. 10 - Technology and Retail

25. Store and Product Locators

26. Store and Product Locators -
Kiosks and Interactive Surfaces

27. Digital Signage – Unirea Romania

28. ‘Scan It’

29. Ambient (Embedded) Technologies
(IP in Everything)

30. The Power of Play - Nordstrom

31. Body Measurements Scanning –
New Look – Westfield Stratford

32. Luton Airport - ‘Virtual Assistants’

33. Integrating Physical and Virtual

34. Tablet Equipped Shopping Carts
– Lotus Supermarkets Shanghai

35. Virtual Grocery Shopping –
Tesco South Korea

36. Online Brands Appearing Offline

37. House of Fraser – Catalogue Store

38. Amazon Drop Box

39. Daily Social Media Offers e.g. Twitter

40. Burberry Launch First Ever
Twitter Catwalk Show

41. Burberry and Social Media

42. Social Shopping in Estonia

44. TMT – Convergence and Immersion
Telephony Connectivity
• Voice • Cellular
• Messaging • Up to 14 bands
• SIM card • WLAN/BT
• Phonebook • GPS
• Ring Tones • NFC
• Security • FM
Data/ Multimedia
Enterprise • Camera 8-16M
• Camcorder
• 100Mbps
• 24M Color Display
• Email
• Memory (160GB)
• IMS
• Multiformat A/V
• Browsing
• HD Video/TV out
• VPN
• Games
• PIM
• Ecommerce
Software (50-100M Tps)
• Protocols • DRM
• Payments
• Middleware
• Applications
• User Interface
• Minimize fragmentation

45. Near Field Communications -
Mobile Contactless Payments

46. Mobile Enabled
Personalised Advertising

47. Holographic Displays

48. Augmented Reality at
Copenhagen Airport

49. Gesture Interfaces

50. Touchable Holograms

51. Interactive Surfaces

52. Wearable Displays

53. 3D Printing – True Personalization

54. 3D Printing Store - Brussels

55. Innovation –
Where are the Opportunities?

56. Building Insight and Trust

57. New Strategies and Concepts

58. Chain vs. Independent

59. Catering, Lounge and
Service Experiences

60. New Business Models - Auctions
£3088 £8791.50 £81

61. Rethinking Business Models

62. Partner Tie-ins
Pullman Bangkok King Power Hotel

63. New Approaches and Materials
e.g. Ultra-Quick Construction

64. So How do we Respond?

65. Make Time and Space for Change
http://news.nationalgeographic.com/news/bigphotos/images/090305-daylight-saving-time-facts-history_big.jpg

67. What does the timeline of
developments and challenges
look like for your markets?

68. Broad Scans and Deep Dives

69. Are you Sticky and Magnetic?

70. How Networked Are You?

71. Conclusions
• Expect
Turbulence
• Understand
Trends and
Scenarios
• Embrace
Innovation
rohit@fastfuture.com

72. Thank You
Rohit Talwar
CEO
Fast Future
rohit@fastfuture.com
Tel +44 (0)20 8830 0766
Mob +44 (0)7973 405145
Twitter http://twitter.com/fastfuture
LinkedIn http://www.linkedin.com/in/talwar
www.fastfuture.com
www.convention-2020.com
Blog http://widerhorizons.wordpress.com
Signup for our newsletters / Download past editions at www.fastfuture.com
Watch a short video of Rohit at http://www.travelmole.tv/watch_vdo.php?id=14300
Download the Hotels 2020: Beyond Segmentation Report at
http://www.amadeus.com/hotelit/beyond-segmentation.html

73. About Fast Future

74. Fast Future –
Retail and Real Estate
Industry Services
• Live Events - Speeches, briefings and workshops for executive
management and boards of retailers, property and construction firms,
airlines, airports, hotels, venues, CVB’s and associations
• Future Insights - Customised research on emerging trends, future
scenarios, technologies and new markets
• Immersion - ‘Deep dives’ on future trends, market developments,
emerging issues and technology advances
• Strategy - Development of strategies and business plans
• Innovation - Creation of business models and innovation plans
• Engagement - Consultancy and workshop facilitation

75. Fast Future
• Research, consulting, speaking, leadership
• 5-20 year horizon - focus on ideas, developments, people,
trends and forces shaping the future
• Clients
– ING, ABN Amro, Laing O’Rourke
– Marks and Spencer
– Airports - Aeroports de Paris / Schiphol Group
– Vancouver Airport Services
– Industry Associations – ICCA, ASAE, PCMA, MPI
– Corporates - GE, Nokia, Pepsi, IBM, Intel, Orange,
O2, Siemens, Samsung, GSK, SAPE&Y, KPMG,
Amadeus, Sabre, Travelport, Travelex, ING,
Santander, Barclays, Citibank, DeutscheBank
– Governments - Dubai, Finland, Nigeria, Singapore,
UK, US
– Convention Bureaus – Seoul, Sydney, London, San
Francisco, Toronto, Abu Dhabi, Durban, Athens,
Slovenia, Copenhagen
– Convention Centres – Melbourne,
Adelaide, Qatar, QEIICC
– Hotels - Accor Group, Preferred,
– Intercontinental
– PCO’s - Congrex, Kenes

76. Hotels 2020 – Objectives
• Identify key drivers of change
for the globally branded hotel
sector over the next decade
• Examine the implications for:
 Hotel strategy
 Brand portfolio
 Business models
 Customer targeting
 Innovation

77. Convention 2020
• Global strategic foresight study to help the meetings industry prepare for
the decade ahead - Industry-wide sponsors
• Multiple outputs Nov 2009 – December 2011
• Current studies on future strategies for venues and destinations

78. Future Convention Cities Initiative
• Members - Cities aiming to be global leaders in delivery of business events
• Focus - Maximising long term economic benefit of events
• Core Activities - Research, sharing of expertise and best practices
• Engagement Model - Meet four time a year prior to major industry events
• Management - Initiated and co-ordinated by Fast Future

79. Rohit Talwar
• Global futurist and founder of Fast Future Research.
• Award winning speaker on future insights and strategic innovation –
addressing leadership audiences in 40 countries on 5 continents
• Author of Designing Your Future
• Profiled by UK’s Independent Newspaper as one of the Top 10 Global
Future Thinkers
• Led futures research, scenario planning and strategic consultancy
projects for clients in telecommunications, technology,
pharmaceuticals, banking, travel and tourism, environment, food and
government sectors
• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De Beers, DHL,
EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM, ING, Intel, KPMG,
M&S, Nakheel, Nokia, Nomura, Novartis, OECD, Orange, Panasonic,
Pfizer, PwC, Samsung, Shell, Siemens, Symbian, Yell , numerous
international associations and governments agencies in the US, UK,
Finland, Dubai, Nigeria, Saudi Arabia and Singapore.
• To receive Fast Future’s newsletters please email
rohit@fastfuture.com

80. Designing Your Future
Key Trends, Challenges and Choices
• 50 key trends
• 100 emerging trends
• 10 major patterns of change
• Key challenges and choices for
leaders
• Strategic decision making framework
• Scenarios for 2012
• Key futures tools and techniques
• Published August 2008
• Price £49.95 / €54.95/ $69.95
• Email invoice request to
rohit@fastfuture.com

81. Our Services
Bespoke research; Identification &
Analysis of Future Trends, Drivers &
Shocks
Public Speaking, In-
Company Briefings, Accelerated Scenario
Seminars and Planning, Timelining &
Workshops Future Mapping
Personal Futuring for
Leaders and Leadership Expert Consultations &
Teams Futures Think Tanks
Identification of
Design & Facilitation of Opportunities for
Innovation, Incubation Innovation and Strategic
& Venturing Strategy Creation & Investment
Programmes Development of
Implementation
Roadmaps

82. Example Projects
• Public and private client research e.g. :
– Development of Market Scenarios, emerging trends and strategies for key clients
– Government and OECD Scenario Projects – e.g. Migration 2030, Future of Narcotics, Chemical
Sector, Family 2030
– Scenarios for the global economy for 2030 and the implications for migration
– Designing Your Future (Published August 2008) – book written for the American Society of
Association Executives & The Center for Association Leadership
– Global Economies – e.g. The Future of China – the Path to 2020
– The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers
– Winning in India and China
– The Future of Human Resources
– Exploiting the Future Potential of Social Media in UK Small to Medium Enterprises
– Convention 2020 – the Future of Business Events
– Future Convention Cities Initiative – Maximising Long-term Economic Impact of Events
– One Step Beyond – Future trends and challenges for the events industry
– Hotels 2020: Beyond Segmentation – Future Hotel Strategies
– The Future of Travel and Tourism in the Middle East – a Vision to 2020
– Future of Travel and Tourism Investment in Saudi Arabia
– Aviation and Airports e.g. Aviation 2030

83. Example Clients

84. Image Sources p1
Page
1. http://karllusbec.files.wordpress.com/2011/11/adidas-virtual-football-wall.png?w=360&h=237
2. Clockwise
http://www.etftrends.com/wp-content/uploads/2011/07/1_fullsize.jpg
http://www.imperial-consultants.co.uk/files/biopharmaceuticals.jpg
http://www.nanotechnologyinvesting.us/images/nanotechnology-480.jpg
http://teamaltman.com/wp-content/uploads/2010/10/industry-and-data.jpg
http://www.lostateminor.com/wp-content/uploads/2008/04/vertical_farming_1.jpg
http://cdn.lightgalleries.net/4bd5ec0d18599/images/Cocoon_05-2.jpg
http://takemetoyourleader.com/wp-content/uploads/2010/10/010101.jpg
4. http://www.wadefinancial.co.uk/wp-content/uploads/2010/06/5-Big-Questions.jpg
5. Left to Right
http://www.piperreport.com/archives/Images/Medicare%20PFFS%20Plans.jpg
http://www.einstein.yu.edu/iphs/images/think_tank.jpg
6. http://creativeclass.typepad.com/thecreativityexchange/images/2007/12/01/global.jpg
9. http://www.appliedlanguage.com/flags_of_the_world/large_flag_of_algeria.gif
http://www.mapsofworld.com/images/world-countries-flags/kazakhstan-flag.gif
http://www.shawnee.edu/off/cipa/graphics/kenya-flag.gif
http://www.mapsofworld.com/images/world-countries-flags/morocco-flag.gif
http://www.mapsofworld.com/images/world-countries-flags/nigeria-flag.gif
http://www.mapsofworld.com/images/world-countries-flags/pakistan-flag.gif
http://www.mapsofworld.com/images/world-countries-flags/peru-flag.gif
http://www.flags.net/images/largeflags/SERB0001.GIF
http://www.theflagshop.co.uk/ekmps/shops/speed/images/south-african-flag-207-p.jpg
http://flagspot.net/images/v/vn-1945.gif
11. http://sanfrango.com/retail/2011/september/images/retail_trends_sep_graphic.jpg
12. http://luxurystudies.blogspot.com/2011/01/luxury-case-studies.html

85. Image Sources p2
13. Left to Right
http://www.thisislondon.co.uk/standard-business/article-23932016-debenhams-warns-of-a-tough-year-and-waning-sales.do
http://www.dailymail.co.uk/news/article-530131/M-S-shopper-slipped-grape-sues-300-000.html
http://www.guardian.co.uk/business/2010/aug/04/next-retail-industry-sales
14. http://www.geekwithlaptop.com/wp-content/uploads/2011/05/evolio-neura.jpg
15. http://2.bp.blogspot.com/_Hq0IJdSo9-4/SU-InihSpGI/AAAAAAAABzM/MCvCUVKUepA/s400/MMa.jpg
16. Left to Right
http://socialmediaseo.net/wp-content/uploads/2011/01/groupon-daily-deal-international.jpg
http://www.logoblog.org/images/apple-logo-aqua.png
17. Left to Right
http://blogs.freshminds.co.uk/talent/wp-content/uploads/2009/01/aldi.jpg
http://www.theshinywave.com/wp-content/gallery/post-images/google-dr-evil-free-ideas.jpg
18. Left to Right
http://images.apple.com/retail/images/store_photos/photo_fifthavenue.jpg
http://a1.l3-images.myspacecdn.com/images02/8/ad8f2cda1d88483882e268f9b0bcc7c7/l.jpg
19. Left to Right
http://ansam518.files.wordpress.com/2009/06/xcite-logo1.jpg?w=197&h=79
http://1.bp.blogspot.com/__ggNDFYsL9w/SfAe8wbLAxI/AAAAAAAAAMQ/LqUBZySk6z4/s320/nancyajrammb1.jpg
20. https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-
ash4/281472_191095767614624_162600470464154_537292_6917613_n.jpg
21. http://prague.tv/articles/shopping/boho-pop-up-store
22. http://cdn.trendhunterstatic.com/phpthumbnails/103/103287/103287_1_600.jpeg
23. http://www.fastcodesign.com/1662241/wheeeeeee-slides-made-for-adults-in-dire-need-of-fun-video
24. Left to Right
http://images.businessweek.com/ss/06/11/1102_adidas/source/1.htm
http://www.materialiste.com/en/design/le-futur-du-shopping-mode-cisco-borderless-network

86. Image Sources p3
25. Left to Right
http://1.bp.blogspot.com/_Dwut6QAnJ0U/SQ2QYPwh0_I/AAAAAAAAAw8/flO5W9BWXx0/s400/Westfield+London+store+finder.jp
g
http://chingll.files.wordpress.com/2009/10/gap-iphone-app.png
26. Left to Right
http://www.abcom-inc.com/accessories/images/av/k/Kiosk-1.jpg
http://www.fahad.com/pics/microsoft_surface.jpg
27. Left to Right
http://media.marketwire.com/attachments/201007/MOD-618600_Cisco_Digital_Signage_at_Unirea_Shopping.jpg
http://farm5.static.flickr.com/4100/4777811270_9159c93088.jpg
28. http://www.coolest-gadgets.com/20090225/scan-it-allows-you-to-check-out-your-own-groceries/
29. http://www.qupage.com/photos/touchfoils_clip_image003.jpg
30. http://www.psfk.com/wp-content/uploads/2011/08/FutureOfRetail_manifestation_gestureBasedBrowsing_norstrom.jpg
31. http://images.gizmag.com/gallery_lrg/bodymetrics3dscanner.jpg
32. http://www.tensator.com/blog/post/2011/01/31/London-Luton-Airport-Introduces-Two-New-Staff-Members-Holly-and-
Graham.aspx
33. http://www.maximumpc.com/files/u45851/online_retail.jpg
34. http://images.gizmag.com/gallery_lrg/smart-cart-sk-telecom-1.jpg
35. http://trendshq.com/wp-content/uploads/2011/08/South-Korea-Virtual-Supermarket-on-Subway.jpg
36. Left to Right
http://www.psfk.com/wp-content/uploads/2011/10/eBay_Inspiration_Shop.jpg
http://www.psfk.com/wp-content/uploads/2011/10/google-store.jpg
http://www.psfk.com/wp-content/uploads/2011/10/paypal-store11.jpg
37. http://www.placenorthwest.co.uk/assets/_files/cached/img/402x267.371875/nov_11/pnw__1322065912_HOF2.jpg
38. http://www.speedcommunications.com/blogs/speed/files/2011/09/Amazon.jpg?12345
40. http://www.londonlovesbusiness.com/pictures/622xAny/8/7/8/878_Burberry.jpg
41. www.artofthetrench.com

87. Image Sources p4
42. http://www.crunchbase.com/assets/images/original/0007/4057/74057v2.jpg
43. http://web2visit.com/shopping/fits-me-virtual-fitting-room-for-online-clothing-retailers
44. http://www.reghardware.com/2010/08/11/video_rim_blackberry_torch_9800/
45. http://uk.creditcards.com/credit-card-news/google-phone-contactless-payments-1377.php
46. http://trendsupdates.com/year-2012-could-become-the-year-of-personalized-advertising-with-
%E2%80%98gladvertising%E2%80%99/
47. http://www.livetradingnews.com/wp-content/uploads/hp_3d_laptop.jpg
48. http://www.argophilia.com/news/wp-content/uploads/2011/03/copenhagen-airport-app.jpg
49. http://www.tuvie.com/wp-content/uploads/your-life-in-2020-frog-design1.jpg
50. http://www.flickr.com/photos/lukedebruijn/3991431571/
51. http://4.bp.blogspot.com/_LYLNQSJkOcM/TMOyFH7Hv3I/AAAAAAAAACE/ISxznCcG6gw/s1600/SkinputImg1.jpg
52. http://dailythings.info/wp-content/uploads/2009/11/largest-wearable-display_d57eq_54.jpg
53. Left to Right
http://brandonscottwalker.files.wordpress.com/2010/06/patrickjouin.jpg
http://www.popsci.com/files/imagecache/article_image_large/articles/HP%20Designjet%203D%20Color525p.jpg
54. http://www.popsci.com/files/imagecache/article_image_large/articles/HP%20Designjet%203D%20Color525p.jpg
55. http://classroomtocubicle.com/wp-content/uploads/2011/01/CtoC-image-15-binoculars.jpg
56. Left to Right
http://www.kynsale.com/Images/KeyImages/Psychographics.png
http://www.jerryhart.com/wp-content/uploads/social-media-excitement.jpg
57. Left to Right
http://assets.nydailynews.com/img/2008/11/29/alg_target_shoppers.jpg
http://files.posterous.com/karenm/HdgxeBfankFFBkgGEEhtpGdkpsklGzkcrFovpwdgInEdpyiviEHuAzAbJimF/media_httpwwwpopla
rcomcnimgstoredaybig6jpg_pxdCpxFidjvnErH.jpg.scaled1000.jpg?AWSAccessKeyId=1C9REJR1EMRZ83Q7QRG2&Expires=127
2198919&Signature=Y5QHiaiiGdD10gHuOTChtbX%2Bjyo%3D
58. http://www.architecture-page.com/assets/images/content/prj_iosa_ferr/4.jpg

88. Image Sources p5
59. Left to Right
http://stuckattheairport.com/wp-content/uploads/2009/03/amschoc1-300x199.jpg
http://i.dailymail.co.uk/i/pix/2008/11/28/article-1090034-02A02142000005DC-997_468x304_popup.jpg
http://www.moodiereport.com/images/amsterdam_boulevard_gallery_04.jpg
61. Left to Right
http://freakonomics.blogs.nytimes.com/2010/04/09/freak-shots-pay-what-you-think-is-fair/
http://www.scottselfstorage.co.uk/dynamicdata/data/low-price-guarantee.gif
62. http://www.thaipr.net/nc/readnews.aspx?newsid=288c78b58d8eab4f8027cdec8130406f
63. http://images.gizmag.com/gallery_lrg/arkhotelchangsha.png
65. http://pixdaus.com/pics/1235150831s9prE2s.jpg
68. Left to Right
http://www.codeproject.com/KB/grid/DrawingRadarDisplayWithCS/Radar1.jpg
http://www.realmscuba.com/Logos/Dive%20Course/group%20underwater.jpg
69. http://www.ripleys.com/assets/img/upload/bions/magnet_man.jpg
70. Outside In
http://www.masternewmedia.org/images/social_network_id469214_size440.jpg
http://i36.tinypic.com/vrxzll.jpg
71. http://www.artlex.com/ArtLex/ij/images/imagination_einstein.gif