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The Future of Corporate and
    Association Events
      IMEX Las Vegas
     October 11-13th 2011
             Rohit Talwar
          CEO – Fast Future
        rohit@fastfuture.com
      www.convention-2020.com
Contents


• Presentation              p3
• About Fast Future         p 27
• Image Sources             p 37
Convention 2020
•   Global strategic foresight study to help the meetings industry prepare for
    the decade ahead - Industry-wide sponsors
•   Outside-in focus
•   Multiple outputs Nov 2009 – December 2011
Organisations Need to Work on
     3 Horizons in Parallel




1-12 Months   1-3 Years   3-10 Years

Operational   Drive for    Creating
Excellence    Growth      the Future
The World in 2020
The Survey Focus




Design     Delegate Learning and
Drivers   Experience Knowledge
To help ensure focused outcomes, corporate and association meetings
will increasingly design their events around a few central topics with all
       programme elements tightly integrated to these core themes.
                           (213 respondents)




                                                     70%
                                                     60%
                                                     50%
                                                     40%
                                                     30%
                                                     20%
                                                     10%
                                                      0%
                                                           Strongly   Agree   Disagree   Strongly
                                                            Agree                        Disagree
What key delegate expectations will drive event strategies?
                      (8 options)


                         Rising participant
                      expectations – learning,
                      experience, facilities and
                              comfort



                      Pressure to deliver
                   tangible ROI, immediate
                   results and 'take aways'




                    Strong integration of social
                    media and inter-linking with
                        external audiences
What key strategic priorities do you expect for corporate and
  association event owners over the next 1-3 years? (11)




             Cost reduction                 Clear measurement of ROI




 Shortened planning and execution cycles   Greater use of Hybrid /Virtual
What innovations do you most expect to see in business
       events over the next decade? (8 options)




Use of events to build   Extensive value-adding   Co-location of events
extended communities     pre-event engagement
                             with attendees
What key features do you expect to see in the design of
 corporate events over the next decade? (11 options)




       “Relationship building" with       Change Behaviour / Culture
          external participants




Accelerated learning / Complex Problems     Serve multiple roles
What major trends do you expect to see in the evolution of
association strategies for managing their event portfolios
           over the next decade? (11 options)




   Partnering w/ online communities         Merger of events




    Greater selectivity on events     Use events to capture innovation
What key developments do you expect to see in the way
associations plan and manage individual events? (9 options)

                     Focus on developing new pricing models and
                                  revenue streams




                       Revamping of trade
                        shows to become
                        solution fairs and
                         learning zones




                      Better profiling and targeting of attendees
                      e.g. addressing demographic blind spots
Associations will positively encourage member groups to form and run
events under their brand - providing administrative support and taking a
                  share of revenue. (210 respondents)




                                              70%
                                              60%
                                              50%
                                              40%
                                              30%
                                              20%
                                              10%
                                               0%
                                                    Strongly Agree   Agree   Disagree   Strongly
                                                                                        Disagree
To survive in the face of intense competition, large association events will
 increasingly seek to become key "industry happenings" - providing new
    information, innovation, learning and experiences and creating an
         atmosphere where people want to be (210 respondents)




                                             60%
                                             50%
                                             40%
                                             30%
                                             20%
                                             10%
                                              0%
                                                   Strongly Agree   Agree   Disagree   Strongly
                                                                                       Disagree
Associations will increasingly look to broaden their portfolio by
  partnering with other suppliers who offer research, e-content,
conferences, webinars, virtual events and online communities that
    directly compete for member attention (209 respondents).




                                            70%
                                            60%
                                            50%
                                            40%
                                            30%
                                            20%
                                            10%
                                            0%
                                                  Strongly   Agree   Disagree   Strongly
                                                   Agree                        Disagree
In the face of economic uncertainty, what strategies do you
expect corporate and association event owners to adopt to
               drive down costs? (14 options)




     Closing unprofitable meetings   Running shorter events




          Merging of events           Choosing cheaper host
                                          destinations
What key revenue generating options do you believe
associations are most likely to adopt? (15 options)




  Packaging and resale of wider    Video capturing content for
         event content                       resale




  Demanding greater financial        Launch events specifically
 support from host cities/venues        designed for resale
Which of the following do you expect to become increasingly
 important factors in the design and delivery of business
                    events? (13 options)




Clear link between event design and goals       Support for social media activity




 Formats encourage open/deep dialogue       More experimentation with hybrid/virtual
Which of the following do you expect to become increasingly
important features of the delegate experience? (10 options)




Genuine dialogue between   Personalization - wider   Participant rich - formats to
 speakers and delegates     choice of topics and       support and encourage
                              session formats          participation and social
                                                     learning during conference
                                                               sessions
What key roles do you see social media playing in the
 management and delivery events over the next decade?
                      (13 options)




      Improve event marketing,        Increase delegate engagement before,
   targeting and communications             during and after the event




Enable instant feedback on sessions        Online co-creation of events
The use of social media will rise rapidly in the next few years and then
decline over time – with the emphasis shifting to full engagement in the
live experience as a pleasant diversion from the increasing technology
         dependence of our everyday lives (203 respondents)




                                                  60%
                                                  50%
                                                  40%
                                                  30%
                                                  20%
                                                  10%
                                                  0%
                                                        Strongly   Agree   Disagree   Strongly
                                                         Agree                        Disagree
What key technology developments do you expect to see in
   business events over the next decade? (12 options)




      Affordable or free Wi-Fi     Use of mobile ‘apps’ for networking




   Online conference communities      Telepresence links to remote
                                               audiences
Knowledge management – Over the next decade, what strategies do you
  expect business events to adopt to maximise knowledge exchange,
                 creation and capture? (11 options)




     Knowledge portals to capture        Use of events to create new
         content generated                  knowledge networks




     Detailed briefing of speakers   Tools to access to (un)structured data
The smart phone / tablet and its successors will become the main
 interaction point at events – enabling activities such as program guides,
     knowledge and contact exchange, download of presentations and
documents, debate and dialogue, delegate interaction, audience response
  and voting, speaker feedback and special interest group co-ordination
                             (202 respondents).




                                                 50%

                                                 40%

                                                 30%

                                                 20%

                                                 10%

                                                  0%
                                                       Strongly   Agree   Disagree   Strongly
                                                        Agree                        Disagree
Conclusions
   Where are the Opportunities?
• Foresight and Insight
• Learning
• Knowledge Leverage
• Value Assessment
• Experimentation
About Fast Future
Fast Future –
    Travel and Meetings Industry
              Services
• Live Events - Speeches, briefings and workshops for executive
  management and boards of hotels, airlines, airports, venues,
  CVB’s and associations
• Future Insights - Customised research on emerging trends,
  future scenarios, technologies and new markets
• Immersion - ‘Deep dives’ on future trends, market
  developments, emerging issues and technology advances
• Strategy - Development of strategies and business plans
• Innovation - Creation of business models and innovation plans
• Engagement - Consultancy and workshop facilitation
Fast Future
•   Research, consulting, speaking, leadership
•   5-20 year horizon - focus on ideas, developments, people,
    trends and forces shaping the future
•   Clients
      – ING, ABN Amro, Laing O’Rourke
      – Marks and Spencer
      – Airports - Aeroports de Paris / Schiphol Group
      – Vancouver Airport Services
      – Industry Associations – ICCA, ASAE, PCMA, MPI
      – Corporates - GE, Nokia, Pepsi, IBM, Intel, Orange,
         O2, Siemens, Samsung, GSK, SAPE&Y, KPMG,
         Amadeus, Sabre, Travelport, Travelex, ING,
         Santander, Barclays, Citibank, DeutscheBank
      – Governments - Dubai, Finland, Nigeria, Singapore,
         UK, US
      – Convention Bureaus – Seoul, Sydney, London, San
         Francisco, Toronto, Abu Dhabi, Durban, Athens,
         Slovenia, Copenhagen
      – Convention Centres – Melbourne,
         Adelaide, Qatar, QEIICC
      – Hotels - Accor Group, Preferred,
      – Intercontinental
      – PCO’s - Congrex, Kenes
Hotels 2020 – Objectives
• Identify key drivers of change
  for the globally branded hotel
  sector over the next decade
• Examine the implications for:
   Hotel strategy
   Brand portfolio
   Business models
   Customer targeting
   Innovation
Convention 2020
•   Global strategic foresight study to help the meetings industry prepare for
    the decade ahead - Industry-wide sponsors
•   Multiple outputs Nov 2009 – December 2011
•   Current studies on future strategies for venues and destinations
Rohit Talwar
•   Global futurist and founder of Fast Future Research.
•   Award winning speaker on future insights and strategic
    innovation – addressing leadership audiences in 40 countries on
    5 continents
•   Author of Designing Your Future
•   Profiled by UK’s Independent Newspaper as one of the Top 10
    Global Future Thinkers
•   Led futures research, scenario planning and strategic
    consultancy projects for clients in telecommunications,
    technology, pharmaceuticals, banking, travel and tourism,
    environment, food and government sectors
•   Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De
    Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,
    ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,
    OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,
    Siemens, Symbian, Yell , numerous international associations
    and governments agencies in the US, UK, Finland, Dubai,
    Nigeria, Saudi Arabia and Singapore.
•   To receive Fast Future’s newsletters please email
    rohit@fastfuture.com
Designing Your Future
               Key Trends, Challenges and Choices
•   50 key trends
•   100 emerging trends
•   10 major patterns of change
•   Key challenges and choices for leaders
•   Strategic decision making framework
•   Scenarios for 2012
•   Key futures tools and techniques
•   Published August 2008
•   Price £49.95 / €54.95/ $69.95
•   Email invoice request to rohit@fastfuture.com
Our Services
                                   Bespoke research; Identification &
                                   Analysis of Future Trends, Drivers &
                                   Shocks
  Public Speaking, In-
  Company Briefings,                                Accelerated Scenario
  Seminars and                                      Planning, Timelining &
  Workshops                                         Future Mapping

Personal Futuring for
Leaders and Leadership                              Expert Consultations &
Teams                                               Futures Think Tanks

                                                  Identification of
   Design & Facilitation of                       Opportunities for
   Innovation, Incubation                         Innovation and Strategic
   & Venturing
                              Strategy Creation & Investment
   Programmes
                              Development of
                              Implementation
                              Roadmaps
Example Projects
•   Public and private client research e.g. :
     – Development of Market Scenarios, emerging trends and strategies for key clients
     – Government and OECD Scenario Projects – e.g. Migration 2030, Future of Narcotics, Chemical
        Sector, Family 2030
     – Scenarios for the global economy for 2030 and the implications for migration
     – Designing Your Future (Published August 2008) – book written for the American Society of
        Association Executives & The Center for Association Leadership
     – Global Economies – e.g. The Future of China – the Path to 2020
     – The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers
     – Winning in India and China
     – The Future of Human Resources
     – Exploiting the Future Potential of Social Media in UK Small to Medium Enterprises
     – Convention 2020 – the Future of Business Events
     – Future Convention Cities Initiative – Maximising Long-term Economic Impact of Events
     – One Step Beyond – Future trends and challenges for the events industry
     – Hotels 2020: Beyond Segmentation – Future Hotel Strategies
     – The Future of Travel and Tourism in the Middle East – a Vision to 2020
     – Future of Travel and Tourism Investment in Saudi Arabia
     – Aviation and Airports e.g. Aviation 2030
Example Clients
Image Sources
Images Sources p1
Page
4.   Left to Right
     1. http://www.guy-sports.com/fun_pictures/truck_art_pepsis_lg.jpg
     2. http://www.automotive-insight.net/aston-martin-cars/pics/aston%20martin.jpg
     3. http://www.kgwings.com/hawkeye/hawkeye05.jpg
5.   Clockwise
     1. http://www.etftrends.com/wp-content/uploads/2011/07/1_fullsize.jpg
     2. http://blog.engglib2.upd.edu.ph/wp-content/uploads/2009/03/newsweek4.jpg
     3. http://www.ft.com/cms/s/0/4b3799e6-5e04-11df-8153-00144feab49a.html#axzz1LCUOTVNv
     4. Old people - http://batonrouge.myhomecareblog.com/files/2011/07/active_seniors4.jpg
     5. http://www.imperial-consultants.co.uk/files/biopharmaceuticals.jpg
     6. http://www.nanotechnologyinvesting.us/images/nanotechnology-480.jpg
     7. http://cdn.lightgalleries.net/4bd5ec0d18599/images/Cocoon_05-2.jpg
     8. http://www.lostateminor.com/wp-content/uploads/2008/04/vertical_farming_1.jpg
   10. http://takemetoyourleader.com/wp-content/uploads/2010/10/010101.jpg
6.   http://www.wadefinancial.co.uk/wp-content/uploads/2010/06/5-Big-Questions.jpg
7.   http://www.pcstelcom.com/images/stored/Eye%20Scan.jpg
8.   Top to Bottom
     1. http://www.authopublisher.com/downloads/2011/09/expectations.jpg
     2. http://www.visualphotos.com/photo/2x4393669/us_dollar_bills_seen_through_magnifying_glass_maef01367.jpg
     3. http://prosintraining.com/ssm/wp-content/uploads/2011/05/about_tweetnetworking_twitter1.jpeg
9.   Clockwise
     1. http://us.123rf.com/400wm/400/400/i9370/i93701010/i9370101000158/8098760-dollar-banknote-and-measure-tape.jpg
     2. http://www.supplychain.cn/attachments/wysiwyg/4/Image/cutdollarbill.jpg
     3. http://blog.aveventsolutions.com/blog/news-and-tips/virtual-or-in-person-meeting-what-makes-sense-when
     4. http://www.ibm.com/developerworks/i/t-ar-f-methodology_ffffff.jpg
Images Sources p2
10.   Left to Right
      1. http://iamuphere.com/wp-content/uploads/2010/02/photo-online_community.jpg
      2. http://mastersincommunication.org/wp-content/uploads/communication-skills.jpg
      3. http://www.funnyhub.com/content_images/5855_2928_toys-r-us-and-hooters.jpg
11.   Clockwise
      1. http://rachellemiller.files.wordpress.com/2011/06/relationship_building_med.jpg
      2. http://www.learn-spanish-with-ease.com/image-files/accelerated-learning.jpg
      3. http://www.papermasters.com/images/corporate-culture-innovation.jpg
      4. http://4.bp.blogspot.com/-oz-bbiP7DkA/TfkAINMjyEI/AAAAAAAABag/glAQJpzTUe0/s1600/Multiple-Hats1-296x300.jpg
12.   Clockwise
      1. http://www.mergersolutions.com/merger_flash_link.jpg
      2. http://www.genyvoodoo.com/uploaded_images/online_communities_merged-762288.jpg
      3. http://dgdwblog.files.wordpress.com/2011/02/dgdw_innovation.jpg
      4. http://www.hawaiibusinessonline.com/wp-content/themes/directorypress/thumbs/standout.jpg?&w=150
13.   Top to Bottom
      1. http://goodvibeblog.com/wp-content/uploads/2010/06/revenue-streams.jpg
      2. http://liveinvictory.org/wp-content/uploads/2010/11/solutions.jpg
      3. http://linkbuilding.net/files/2010/11/geo-targeting.jpg
14.
      http://www.leaderssociety.org/storage/Pros20and20Cons20of20Franchising.jpg?__SQUARESPACE_CACHEVERSION=12
      68280790614
15.   http://www.2spare.com/_media/imgs/articles/a127_mag1.jpg
16.   http://annecauley.files.wordpress.com/2010/04/open-to-partnership.jpg
Images Sources p3
17.   Clockwise
      1. http://www.constructionlawtoday.com/uploads/image/Closied%20signl.jpg
      2. http://irishherault.files.wordpress.com/2009/05/decimal-clock.jpg?w=350&h=262
      3. http://www.vagabondjourney.com/2009-1/09-3543-cheap-hotel-sanliurfa.JPG
      4. http://mmnconfluence.org/images/confluence.jpg
18.   Clockwise
      1. http://mercenarytrader.com/wp-content/uploads/2010/05/SIR-8-Folder.jpg
      2. http://70.87.138.34/~p2events/images/audio_visual.jpg
      3. http://www.franchisenote.com/wp-content/uploads/2010/05/franchise-resale.jpg
      4. http://cache.20minutes.fr/img/photos/afp/2007-04/2007-04-12/article_SGE.OED45.120407100719.photo00.photo.default-
      512x329.jpg
19.   Clockwise
      1. http://www.hilariousheadlines.com/wp-content/uploads/2009/10/funny-street-signs-10.jpg
      2. http://blog.gremln.com/wp-content/uploads/2011/07/tweetup.png
      3. http://point2agentblog.com/wp-content/uploads/2011/08/markram_ted_presentation.jpeg
      4. http://eyc-unconference.wikispaces.com/file/view/unconference-wordle.jpg/157759147/unconference-wordle.jpg
20.   Left to Right
      1. http://sharperiron.org/uploads/2008/06/megaphone.jpg
      2. www.telepresenceoptions.com/images/teliris_interact_touchtable3.jpg
      3. http://elzr.com/images/blog/screenshots/lift-participants-mosaic.jpg
21.   Clockwise
      1. http://www.iblogmarketing.com/wp-content/uploads/2010/06/target-marketing-300x213.gif
      2. http://employeesworld.com/wp-content/uploads/2011/08/happy_employees3.jpg
      3. http://cdn.thenextweb.com/au/files/2010/06/cocreate.png
      4. http://www.zoomerang.com/blog/sites/default/files/Conference.jpg.jpg
22.   http://www.wizmarketings.com/wp-content/uploads/2011/06/Austin-Social-Media.jpg
Images Sources p4
23.   Clockwise
      1. http://www.geekalerts.com/u/wifi-fan.jpg
      2. http://www.computernewsme.com/wp-content/uploads/2011/07/mobile-apps.jpg
      3. http://www.petri.co.il/images/cisco-telepresence-2.jpg
      4. http://eventfusion.files.wordpress.com/2011/04/ciscogsx_homepage_sept09_.gif
24.   Clockwise
      1. http://www.enterprisebuilder.us/images/img1E.jpg
      2. http://corp.oyogi.com/images/biz.jpg
      3. http://knowledgecats.org/images/template/MindMeld_Logo.png
25.   http://static.techspot.com/fileshost/newspics3/2010/intel-moorestown-smartphone-tablet.jpg
26.   http://www.lwvor.org/images/LR108Biglook.jpg

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Convention 2020 - Future of Corporate and Association Events - Imex Las Vegas 11-13/10/11

  • 1. The Future of Corporate and Association Events IMEX Las Vegas October 11-13th 2011 Rohit Talwar CEO – Fast Future rohit@fastfuture.com www.convention-2020.com
  • 2. Contents • Presentation p3 • About Fast Future p 27 • Image Sources p 37
  • 3. Convention 2020 • Global strategic foresight study to help the meetings industry prepare for the decade ahead - Industry-wide sponsors • Outside-in focus • Multiple outputs Nov 2009 – December 2011
  • 4. Organisations Need to Work on 3 Horizons in Parallel 1-12 Months 1-3 Years 3-10 Years Operational Drive for Creating Excellence Growth the Future
  • 6. The Survey Focus Design Delegate Learning and Drivers Experience Knowledge
  • 7. To help ensure focused outcomes, corporate and association meetings will increasingly design their events around a few central topics with all programme elements tightly integrated to these core themes. (213 respondents) 70% 60% 50% 40% 30% 20% 10% 0% Strongly Agree Disagree Strongly Agree Disagree
  • 8. What key delegate expectations will drive event strategies? (8 options) Rising participant expectations – learning, experience, facilities and comfort Pressure to deliver tangible ROI, immediate results and 'take aways' Strong integration of social media and inter-linking with external audiences
  • 9. What key strategic priorities do you expect for corporate and association event owners over the next 1-3 years? (11) Cost reduction Clear measurement of ROI Shortened planning and execution cycles Greater use of Hybrid /Virtual
  • 10. What innovations do you most expect to see in business events over the next decade? (8 options) Use of events to build Extensive value-adding Co-location of events extended communities pre-event engagement with attendees
  • 11. What key features do you expect to see in the design of corporate events over the next decade? (11 options) “Relationship building" with Change Behaviour / Culture external participants Accelerated learning / Complex Problems Serve multiple roles
  • 12. What major trends do you expect to see in the evolution of association strategies for managing their event portfolios over the next decade? (11 options) Partnering w/ online communities Merger of events Greater selectivity on events Use events to capture innovation
  • 13. What key developments do you expect to see in the way associations plan and manage individual events? (9 options) Focus on developing new pricing models and revenue streams Revamping of trade shows to become solution fairs and learning zones Better profiling and targeting of attendees e.g. addressing demographic blind spots
  • 14. Associations will positively encourage member groups to form and run events under their brand - providing administrative support and taking a share of revenue. (210 respondents) 70% 60% 50% 40% 30% 20% 10% 0% Strongly Agree Agree Disagree Strongly Disagree
  • 15. To survive in the face of intense competition, large association events will increasingly seek to become key "industry happenings" - providing new information, innovation, learning and experiences and creating an atmosphere where people want to be (210 respondents) 60% 50% 40% 30% 20% 10% 0% Strongly Agree Agree Disagree Strongly Disagree
  • 16. Associations will increasingly look to broaden their portfolio by partnering with other suppliers who offer research, e-content, conferences, webinars, virtual events and online communities that directly compete for member attention (209 respondents). 70% 60% 50% 40% 30% 20% 10% 0% Strongly Agree Disagree Strongly Agree Disagree
  • 17. In the face of economic uncertainty, what strategies do you expect corporate and association event owners to adopt to drive down costs? (14 options) Closing unprofitable meetings Running shorter events Merging of events Choosing cheaper host destinations
  • 18. What key revenue generating options do you believe associations are most likely to adopt? (15 options) Packaging and resale of wider Video capturing content for event content resale Demanding greater financial Launch events specifically support from host cities/venues designed for resale
  • 19. Which of the following do you expect to become increasingly important factors in the design and delivery of business events? (13 options) Clear link between event design and goals Support for social media activity Formats encourage open/deep dialogue More experimentation with hybrid/virtual
  • 20. Which of the following do you expect to become increasingly important features of the delegate experience? (10 options) Genuine dialogue between Personalization - wider Participant rich - formats to speakers and delegates choice of topics and support and encourage session formats participation and social learning during conference sessions
  • 21. What key roles do you see social media playing in the management and delivery events over the next decade? (13 options) Improve event marketing, Increase delegate engagement before, targeting and communications during and after the event Enable instant feedback on sessions Online co-creation of events
  • 22. The use of social media will rise rapidly in the next few years and then decline over time – with the emphasis shifting to full engagement in the live experience as a pleasant diversion from the increasing technology dependence of our everyday lives (203 respondents) 60% 50% 40% 30% 20% 10% 0% Strongly Agree Disagree Strongly Agree Disagree
  • 23. What key technology developments do you expect to see in business events over the next decade? (12 options) Affordable or free Wi-Fi Use of mobile ‘apps’ for networking Online conference communities Telepresence links to remote audiences
  • 24. Knowledge management – Over the next decade, what strategies do you expect business events to adopt to maximise knowledge exchange, creation and capture? (11 options) Knowledge portals to capture Use of events to create new content generated knowledge networks Detailed briefing of speakers Tools to access to (un)structured data
  • 25. The smart phone / tablet and its successors will become the main interaction point at events – enabling activities such as program guides, knowledge and contact exchange, download of presentations and documents, debate and dialogue, delegate interaction, audience response and voting, speaker feedback and special interest group co-ordination (202 respondents). 50% 40% 30% 20% 10% 0% Strongly Agree Disagree Strongly Agree Disagree
  • 26. Conclusions Where are the Opportunities? • Foresight and Insight • Learning • Knowledge Leverage • Value Assessment • Experimentation
  • 28. Fast Future – Travel and Meetings Industry Services • Live Events - Speeches, briefings and workshops for executive management and boards of hotels, airlines, airports, venues, CVB’s and associations • Future Insights - Customised research on emerging trends, future scenarios, technologies and new markets • Immersion - ‘Deep dives’ on future trends, market developments, emerging issues and technology advances • Strategy - Development of strategies and business plans • Innovation - Creation of business models and innovation plans • Engagement - Consultancy and workshop facilitation
  • 29. Fast Future • Research, consulting, speaking, leadership • 5-20 year horizon - focus on ideas, developments, people, trends and forces shaping the future • Clients – ING, ABN Amro, Laing O’Rourke – Marks and Spencer – Airports - Aeroports de Paris / Schiphol Group – Vancouver Airport Services – Industry Associations – ICCA, ASAE, PCMA, MPI – Corporates - GE, Nokia, Pepsi, IBM, Intel, Orange, O2, Siemens, Samsung, GSK, SAPE&Y, KPMG, Amadeus, Sabre, Travelport, Travelex, ING, Santander, Barclays, Citibank, DeutscheBank – Governments - Dubai, Finland, Nigeria, Singapore, UK, US – Convention Bureaus – Seoul, Sydney, London, San Francisco, Toronto, Abu Dhabi, Durban, Athens, Slovenia, Copenhagen – Convention Centres – Melbourne, Adelaide, Qatar, QEIICC – Hotels - Accor Group, Preferred, – Intercontinental – PCO’s - Congrex, Kenes
  • 30. Hotels 2020 – Objectives • Identify key drivers of change for the globally branded hotel sector over the next decade • Examine the implications for:  Hotel strategy  Brand portfolio  Business models  Customer targeting  Innovation
  • 31. Convention 2020 • Global strategic foresight study to help the meetings industry prepare for the decade ahead - Industry-wide sponsors • Multiple outputs Nov 2009 – December 2011 • Current studies on future strategies for venues and destinations
  • 32. Rohit Talwar • Global futurist and founder of Fast Future Research. • Award winning speaker on future insights and strategic innovation – addressing leadership audiences in 40 countries on 5 continents • Author of Designing Your Future • Profiled by UK’s Independent Newspaper as one of the Top 10 Global Future Thinkers • Led futures research, scenario planning and strategic consultancy projects for clients in telecommunications, technology, pharmaceuticals, banking, travel and tourism, environment, food and government sectors • Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM, ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis, OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell, Siemens, Symbian, Yell , numerous international associations and governments agencies in the US, UK, Finland, Dubai, Nigeria, Saudi Arabia and Singapore. • To receive Fast Future’s newsletters please email rohit@fastfuture.com
  • 33. Designing Your Future Key Trends, Challenges and Choices • 50 key trends • 100 emerging trends • 10 major patterns of change • Key challenges and choices for leaders • Strategic decision making framework • Scenarios for 2012 • Key futures tools and techniques • Published August 2008 • Price £49.95 / €54.95/ $69.95 • Email invoice request to rohit@fastfuture.com
  • 34. Our Services Bespoke research; Identification & Analysis of Future Trends, Drivers & Shocks Public Speaking, In- Company Briefings, Accelerated Scenario Seminars and Planning, Timelining & Workshops Future Mapping Personal Futuring for Leaders and Leadership Expert Consultations & Teams Futures Think Tanks Identification of Design & Facilitation of Opportunities for Innovation, Incubation Innovation and Strategic & Venturing Strategy Creation & Investment Programmes Development of Implementation Roadmaps
  • 35. Example Projects • Public and private client research e.g. : – Development of Market Scenarios, emerging trends and strategies for key clients – Government and OECD Scenario Projects – e.g. Migration 2030, Future of Narcotics, Chemical Sector, Family 2030 – Scenarios for the global economy for 2030 and the implications for migration – Designing Your Future (Published August 2008) – book written for the American Society of Association Executives & The Center for Association Leadership – Global Economies – e.g. The Future of China – the Path to 2020 – The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers – Winning in India and China – The Future of Human Resources – Exploiting the Future Potential of Social Media in UK Small to Medium Enterprises – Convention 2020 – the Future of Business Events – Future Convention Cities Initiative – Maximising Long-term Economic Impact of Events – One Step Beyond – Future trends and challenges for the events industry – Hotels 2020: Beyond Segmentation – Future Hotel Strategies – The Future of Travel and Tourism in the Middle East – a Vision to 2020 – Future of Travel and Tourism Investment in Saudi Arabia – Aviation and Airports e.g. Aviation 2030
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