Evolution of TV and social TV
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Keynotes given at the BCWW2009 Global Media Forum, Seoul, S-Korea, September 10, 2009 about Evolution of TV and social TV - viewpoint from Japan
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Evolution of TV and social TV
- 1. ©2009 www.eurotechnology.com1 Gerhard Fasol Eurotechnology Japan K. K. www.eurotechnology.com fasol@eurotechnology.com BCWW2009 Global Media Forum Seoul, Korea, September 10, 2009 Keynote and session chair Evolution of TV and Social TV
- 2. ©2009 www.eurotechnology.com2 Agenda TV today = 23% of time awake Profitability of conventional TV goes down, growth is in new media The critical issues: 1. Regulation vs free 2. Business models 3. New platforms: mobile & game terminals 3. Globalization, standardization vs risk taking & early adoption
- 4. ©2009 www.eurotechnology.com4 TV = 23% of time awake Japan� 3:42 hours/person/day� Germany� 3:37 hours/person/day�
- 5. ©2009 www.eurotechnology.com5 Traditional TV is one-way Humans are social Sharing experience
- 8. ©2009 www.eurotechnology.com8 Social interactions on Niko-Niko douga: via overlay and synchronized comments via tags (some locked, some open)
- 9. ©2009 www.eurotechnology.com Growth is in satellite and cable TV� 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 0 500 1000 1500 2000 2500 3000 3500 4000 revenuesYENbillion Japan's radio and TV markets US$ 10 billion US$ 20 billion US$ 30 billion US$ 40 billion NHK TV commercial TV cable TV BS satellite CS satellite radio AM radio FM c2009EurotechnologyJapanKK www.eurotechnology.com Source: Japan Media Report ( http://www.eurotechnology.com/store/jmedia/ )
- 10. ©2009 www.eurotechnology.com Profits of traditional TV are on the way down� 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 0 5 10 15 20 25 operatingmargin Fuji TV Nippon TV TBS Asahi TV TV Tokyo Annual operating margin of Japan's TV groups c2008EurotechnologyJapanKK www.eurotechnology.com Source: Japan Media Report ( http://www.eurotechnology.com/store/jmedia/ )
- 11. ©2009 www.eurotechnology.com11 Regulated vs free Regulated� Free� Traditional broadcasting TV, Radio� Internet (YouTube, Niko-Niko douga…)� Mobile operator� Mobile internet�
- 12. ©2009 www.eurotechnology.com12 p Packet radio top menu p Packet radio imode site with program schedule p View programs p Program overview p options
- 13. ©2009 www.eurotechnology.com13 Sequence of still images create a slide show Packet radio for mobile phones Via mobile phone internet data connection, not licensed radio spectrum Business model: combine music promotion clips with still images of DJ�
- 15. ©2009 www.eurotechnology.com15 Leveraging TV stars – streaming via HSDPA See: Japan Media Report http://www.eurotechnology.com/store/jmedia/ And Mobile TV report: http://www.eurotechnology.com/store/mobiletv/
- 16. ©2009 www.eurotechnology.com beeTV: 20 programs in 8 channels� p DoCoMo + Fuji-Televi è Drama è Music è Comedy è Animation è Talk è Variety è Moolog (movie blog) è Edutainment 16
- 17. ©2009 www.eurotechnology.com17 Mobile TV See: Japan Media Report http://www.eurotechnology.com/store/jmedia/ And Mobile TV report: http://www.eurotechnology.com/store/mobiletv/
- 18. ©2009 www.eurotechnology.com18 97.5% of global mobile TV in Japan & Korea Global mobile-TV by country (December 2008) Japan (50 million, 72.5%) South Korea (17.2 million, 25%) Italy (850,000, 1.2%) China (600,000, 0.9%) other (285,000, 0.4%) (C) 2009 Eurotechnology Japan KK www.eurotechnology.com
- 19. ©2009 www.eurotechnology.com19 Do people really watch mobile TV? Our estimate for Japan: 50-290 million mobile TV hours / month
- 20. ©2009 www.eurotechnology.com20 How often do people watch mobile TV? 6-7 times/month 300 – 350 million viewing events/month in Japan average viewing time 10-50 minutes 50 – 290 million hours of mobile TV viewing per month in Japan Source: Japan Media Report http://www.eurotechnology.com/store/jmedia/ And Mobile TV report: http://www.eurotechnology.com/store/mobiletv/
- 21. ©2009 www.eurotechnology.com Lunch box mobile digital TV� 21 Mobile TV (1-seg) broadcast by national TV NHK to mobile phone handsets Specifically targeting office workers during the lunchbreak�
- 22. ©2009 www.eurotechnology.com22 Business models for mobile TV
- 24. ©2009 www.eurotechnology.com24 From mobile TV to mobile shopping See: Mobile TV report: http://www.eurotechnology.com/store/mobiletv/
- 25. ©2009 www.eurotechnology.com25 The key: Understanding your audience…