Social Commerce for Marketers -

June 1, 2011 Contact: Michael Fasciano, @Fasciano Social Commerce for Marketers Overview and POV

Agenda ,[object Object],[object Object]

What is social commerce? ,[object Object],[object Object]

Social commerce is a significant driver behind online retail growth ,[object Object],[object Object]

Why pair commerce with social media? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook commerce is gaining momentum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AdAge, “ Facebook Commerce: A Brief History, ” http://bit.ly/pdXgDv

Conversation among friends impacts purchase decisions ,[object Object],[object Object],eMarketer, “ US Retail Ecommerce Forecast, ” April 2011 Implication : Integrate commerce into conversation with friends of the brand

Transactions are moving closer to the conversation for convenience and engagement (i.e. up-funnel) ,[object Object],Implication : Bring transactions closer to the conversation by initiating on social channels

Gift giving is a strong fit for engagement among community and friends 771,383 Likes Implication : Consider ways in which to make gifts a unique part of the community relationship

Commerce-primed social channels can deploy turn-key promotions that support revenue generation ,[object Object],[object Object],AdAge, “ Facebook Commerce: A Brief History, ” http://bit.ly/pdXgDv eMarketer, “ US Retai l eCommerce Forecast, ” April 2011 Implication : Use social promotions to increase consideration for featured social commerce

Sharing drives more traffic to point-of-purchase ,[object Object],[object Object],eMarketer, “ US Retail Ecommerce Forecast, ” April 2011 eMarketer, “ Social Commerce, ” January 2011 Mashable, “ Beginner ’ s Guide to F-Commerce, ” July 30: http://on.mash.to/oba3tb Implication : Make all transaction opportunities shareable with friends

LONGER TERM GROWTH OPPORTUNITIES

Giving gifts to friends can go viral

The new behavioral targeting: Amex offers deals based on your Facebook Likes

An up-tick in collaborative shopping is already happening ,[object Object],Mashable, “ The Beginner ’ s Guide to Facebook Commerce, ” http://on.mash.to/oba3tb

Social profiles can inform personalized shopping experiences ,[object Object],[object Object],eMarketer, “ Social Commerce, ” January 2011

Hybrid commerce hosts product browsing on Facebook, but drives traffic to established e-commerce channels Review / Discuss Products Make the Purchase On-Site

Models of F-Commerce to Consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Retail e-commerce sales continue to expand rapidly in the US ,[object Object],[object Object],[object Object],[object Object]

Social Commerce for Marketers -

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