1. Organizational Culture
By Maria Ahmed Butt

2. Introduction
Basic Features Of Corporate Culture
 A belief system shared by an organization's members.
 Strong widely-shared core values.
 The way we do things around here.
 The collective programming of the mind.
By Maria Ahmedunderstanding.
 Collective Butt

3. Introduction
Basic Features Of Organisational Culture
Organizational culture is the set of values that keeps
the organizations employees understand which actions
are considered acceptable and which unacceptable.
Often these values are communicated through stories
and other symbolic
By Maria Ahmed Butt means.

4. Introduction
Organisational Culture as a Guide
Organizational culture is a frame work that guides day
to day behavior and decision making for employees and
directs their actions towards completion of organizationa
goals. Culture is what gives birth to and defines the
organizational goals.
By Maria Ahmed Butt

5. Introduction
Visibility of Culture
Organizational culture is implicit rather than explicit.
Some organizational culture are readily apparent while
many others are less visible
By Maria Ahmed Butt

6. Introduction
What you can see
Organizational culture can be compared to an iceberg.
On the surface are the overt or open aspects- the formally
expressed Organizational Goals,Technology, Structure,
Policies and Procedures
By Maria Ahmed Butt

7. Introduction
What you cannot see
Beneath the surface lies, the covert or hidden aspectsthe informal aspects of organizational life. These include
shared perceptions, attitudes and feelings as well as share
set of values about human nature, the nature of human
relationships and what the organization can and will
By Maria Ahmed Butt
remember

8. Aim
To discuss with my collegues culture of India and USA
in brief and organisational culture of the organisation
pertaining to these countries in detail
By Maria Ahmed Butt

9. USA’s Culture
 The culture of the United States is primarily
Western
 American culture includes both conservative
and liberal elements, scientific and religious
competitiveness, political structures, risk taking
and free expression, materialist and moral elements
 The flexibility of U.S. culture and its highly symbolic
nature lead some researchers to categorize
American culture as a mythic identity; others see it
as American exceptionalism
By Maria Ahmed Butt

10. Indian Culture
The culture of India refers to the way of life of the
people of India. India's languages, religions, dance,
music, architecture, food, and customs differ from
place to place within the country. The Indian culture,
often labelled as an amalgamation of several cultures,
spans across the Indian subcontinent and has been
influenced by a history that is several millennia old
traditional Indian culture is defined by a relatively
strict social hierarchy

11. Top Five American Organisation
 Wal-mart
 Berkshire Hathaway
 Apple
 Accentuare
 Ford
By Maria Ahmed Butt

12. FORD MOTORS
Ford motors began with a young man Henry Ford
in year 1903.
Ford motors is a symbol of success for other
motor companies in the world.
Ford owns a small stake in Mazda in Japan and
Aston Martin in UK and its former subsidiaries
Jaguar and Land rover were sold to Tata motors.

13. FORD MOTORS(contd..)
• Vision
To become a leader in motor vehicles for
products and related services.
• Mission
To provide products for superior quality that
improve the living standard of customers not
harmful for environment.

14. Culture – (broader perspective)
• Ford’s employees of today enjoy a workplace
with a more open communication policy than
their predecessors that might affect them .
• Employee opinion is valued and is heard
through surveys the company sends out .

15. • CEO of ford is working hard to change work habits of
employees.
• Wants managers to think more about customers than their
own careers.
• Top priority is to encourage leadership team to admit
mistakes, share more information and cooperate across
divisions.

16. FORD’S PERSPECTIVE
• Customer satisfaction is their primary objective.
• Keep innovating and serve the customer with
best quality in least price.
• Aims at making “Life easy” for their customers by
providing them what they need.
“BUILT FORD TOUGH”
“BUILT FOR THE ROAD AHEAD”

17. Ford’s system of appraisal
Annual system of appraisal.
Employees are given ratings on the basis of
there performance as A ,B,C.
One year at the C level meant no bonus and two
years could lead to dismissal or demotion.
Forced system is followed.5%of managers
should must get poor grades.

19. The Company
Accenture is a global management consulting, technology
services and outsourcing company.
Core Values:
• Stewardship
• Best People
• Client Value Creation
• One Global Network
• Respect for the Individual
• Integrity

20. Visible Elements
Star Performer Pin up:
It is an informal recognition given to Team members who have distinguished
themselves in matters of Work, CSR, Team Building, Value Creation or Innovation.
Lesson Learnt:
A tracker that maintains the history of events in the team, critical initiatives,
projects or issues faced it the team and how it was resolved or worked on. This is
very important as they are recorded by the people that have worked on it, It is a
footprint left by those who had worked in the project or team and have set
standards to follow.
ACE Awards (Accenture Celebrates Excellence) :
This is an award that celebrates individual excellence in various fields of business
such as, Value Creation, Business Operation and People Development. The winners
are awarded in an Oscar type ceremony.

21. Visible Elements Contd.
Flexible work hours:
Employees are allowed to work at flexible hours, They can come in even at
11:00 am, guaranteed that there are no deviations in quality of work or
slack.
Empowerment of Employees:
In the Technology Division, Even Jr. Software Developers are empowered to
take decisions with out consent of their supervisors so long as it is a
calculated decision.

24. Invisible Elements
Empowerment of Employees:
In contradiction to empowerment of employees at the bottom of the
pyramid, Employees decisions taken without supervisor approval are in
most cases frowned upon.
Cut-Throat Competition:
Although a cordial environment is boasted off in Accenture, As appraisals
approach, employees begin a Cut-Throat - Trumpet Blowing Attitude within
the organization.
Time in Office:
It is a common belief among employees that the more hours spent in front
of their PCs guarantees a promotion, whether or not those hours were
spent productively.

25. Top Five Indian Organisation
 Tata
 Reliance industries
 ITC Limited
 HDFC Bank
 Infosys
By Maria Ahmed Butt

26. Organisational Culture of TATA
By Maria Ahmed Butt
Jamsetji Nusserwanji Tata

27. Organisational Culture of TATA
Jamsetji Nusserwanji tata started a private
trading firm laying foundation to the tata
group in 1868.
Tata motors was established in 1945 as a
locomotive manufacturing unit.
It tied up with Dailmer-Benz and entered
commercial vehicle segment in 1954
By Maria Ahmed Butt

28. Organisational Culture of TATA
• Leadership with trust
• To be a competitive value provider in
international business for group companies and
all our partners.
• Become a globally networked enterprise seizing
opportunities worldwide to generate USD 25
million annual profits by 2008.
By Maria Ahmed Butt

29. Organisational Culture of TATA
 Integrity
 Excellence
 Responsibility
 Unity
 Understanding
By Maria Ahmed Butt

30. Organisational Culture of TATA
 Tata’s follow a very strong culture giving much
importance to ethics and moral values.
 Tata companies also extend social welfare activities
to communities around their industrial units.
 Very strong employee relationships.
By Maria Ahmed Butt

31. Organisational Culture of TATA
 Tata’s follow a very strong culture giving much
importance to ethics and moral values.
 Tata companies also extend social welfare activities
to communities around their industrial units.
 Very strong employee relationships.
By Maria Ahmed Butt

32. The role of CEOs is unique in that they stand at the top of the pyramid
and all the other members of the organization take cues from them.
Building a strong and committed top team.
Role-modeling desired mind-sets and behavior.
Relentlessly pursuing goals.

33.  Tata Motors created several breakthrough products in the past
which changed the market dynamics and helped in providing a
new customer experience.
 INNOVATIONS
 407 platform in 1980s:
 Indica in late 1990’s

34. Every employee of Tata motors shall exhibit culturally appropriate
behaviour in the countries they operate in,and deal on behalf of the
company with professionalism, honesty and integrity, while
conforming to high moral and ethical standards.

35. • Every employee of a Tata company shall preserve the human
rights of every individual and the community, and shall strive
to honour commitments.
• Every employee shall be responsible for the implementation
of and compliance with the Code in his / her environment.
Failure to adhere to the Code could attract severe
consequences, including termination of employment.

36. Tata’s system of appraisal
• Annual with semiannual updates.
• Appraisal is done by immediate supervisors.
Goal Sheet, Target Achievement, Quality of work, Ethics used in
target achievement, Ethics used in target achievement.

37. ITC LIMITED
ORGANISATIONAL CULTURE
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38. ITC Limited
ENDURING VALUES
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39. ITC
One of India’s Most Valuable Corporations
One of India’s premier private limited groups with over 97 years of experience
Large and established Distribution Network
Having market capitalization of US $ 15 billion
Annually turnover of the company is US $ 4.75 billion
It is one of the 8 Indian Companies to feature in ‘Forbes A-list’ for 2004
It has more then 21,000 employees at more then 60 location across India with
4,86,000 share holders.
Rated as:
 The Forbes Global 2000 rankings for 2006 at position 1171.
 Third in pre-tax profit among India's private sector corporations.
 No. 1 in FMCG Sector by IMRB-Business world Survey 2006.
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40. INTRODUCTION
 Type
Public
CEO, Yogesh Chander Deveshwar
 Traded as
BSE-ITC.NS
 Industry
Conglomerate
 Founded
August 24,1910
 Headquarters Kolkata,
 Key people
Yogesh Chandra Deveshwar
 Revenue
US$7 billion
 Employees
29000(2012)

42. ITC CULTURE
An ever changing, highly competitive global landscape
necessitates the development of a strong, customer
responsive world-class company empowered by its
vision, values and vitality. ITC has consistently fostered a
culture that rewards continuous learning, collaboration
and development across the organisation to be futureready and to meet the challenges posed by everchanging market realities

43. List of products of ITC limited
 Cigarettes: Gold
flake, Navy cut, Indian kings
 Foods: Minto, Sunfeast, Bingo, Yippee etc..
 Apparel: Wills Lifestyle and John players
 Personal care: Vivel, Hair care and skincare
 Stationery: Classmate and Paperkraft
 Safety matches and Agarbattis: Mangaldeep