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"Everyware": "The Mobility of the Earth" @faris
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My slides from IAB Mobile Event July 2010
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Tom Tresser curated an online web forum, "Revolution in the Middle East - The Role of the Internet & Social Media."
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We make brands stronger and brand leaders smarter. Here's how we can help: 1. We lead workshops to define your brand, helping you uncover a unique, own-able Brand Positioning Statement and an organizing Big Idea that transforms your brand’s DNA into a consumer-centric and winning brand reputation. 2. We lead workshops to build a strategic Brand Plan that will optimize your resources and motivates everyone that touches the brand to follow the plan. 3. We coach on Marketing execution, helping build programs that create a bond with your consumers, to ensure your investment drives growth on your brand. 4. We will build a Brand Management Training Program, so you can unleash the full potential of your Marketing team, enabling them to contribute smart and exceptional Marketing work that drives brand growth. 5. Our Executive Coaching program is designed to help Marketing Leaders get smarter, and then drive stronger performance on their brands. Executives can use their increased knowledge to help their own teams get smarter.
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The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication. 1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution. 2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work. 3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response. 4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
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"Everyware": "The Mobility of the Earth" @faris
1.
Wednesday, July 21,
2010
2.
Digital Ninja //
Naked Communications EVP Chief Technology HI! Strategist // McCann Erickson NY Chief Innovation Officer // MDC Partners Wednesday, July 21, 2010
3.
Wednesday, July 21,
2010
4.
Wednesday, July 21,
2010
5.
I too began
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t on
“Our focus should be not on emerging technologies bu sor of emerging cultural p ractices.” – Henry Jenkins, Profes gence Culture: When Old Comparative Media, MIT and author of Conver and New Media Collide! Wednesday, July 21, 2010
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HANNEL
BACKC IPATION RTIC A MOBILE WORLD OBILE PA PHONE NAMES M PASSIVE every new channel changes the system Wednesday, July 21, 2010
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faris@spies.ws
farisyakob.com @faris Wednesday, July 21, 2010
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