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Faris Yakob
Faris Yakob

This is how I've been thinking about things lately.

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Brand / Belief INTEGRATED BEHAVIORAL TEMPLATE Do Stuff --------------------> Tell People ACTIONS ADVERTISING Behavior Media BRAND/BELIEF TOOLS CONTENT Help People Entertain/Inform People

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Brand / Belief

  • 1. Brand / Belief INTEGRATED BEHAVIORAL TEMPLATE Do Stuff --------------------> Tell People ACTIONS ADVERTISING Behavior Media BRAND/BELIEF TOOLS CONTENT Help People Entertain/Inform People