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CHRONICLE ONLINE: Managing Digital Operations

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This document outlines the goals and team for managing the online operations of The Chronicle. It aims to make the website more dynamic through improved multimedia, social media utilization, and revitalized blogs. The managing editor is Christina Pena and the team includes editors for social media, multimedia, design, and more to help achieve these goals through packaging stories, topic pages, and establishing an online posting process beyond just copying print articles.

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CHRONICLE ONLINE Managing Editor for Online Christina Pena
Goals  “Packaging” stories- multimedia & photos  Make the website more dynamic  Utilization of social media  Revitalization of Chronicle blogs  Topic pages
Managing Editor for Online Christina Peña Managing Director for Online Operations Dean Chen Social Media Zach Tracer Multimedia Michael Naclerio Development Alex Beutel Design Cheney Tsai Advertising Emily Shiau Photo Addison Corriher Special Projects Hon Chu ONLINE Mobile Development UI/UX Development CMS Developmen t Andrew Abraham Trevor Terris Infrastructur e DJ Sharkey Joe Levy Trevor Reid Blogs Christina Pena Alex Galonsky
Posting Process  Associates  Trying new things  Each section posting their own section  Watchdogs?  A model beyond copy and pasting
Social Media  Zach Tracer- Social Media Editor  Giving a personality to The Chronicle  Beyond posting links to stories  Audience interaction  Sportswrap poll  Self-promotion beyond Facebook and Twitter  Huffington Post, Chronicle of Higher Education, Gawker and beyond  Recess and Sports
Multimedia  Michael Naclerio- Multimedia Editor  Sports  Sports Podcasts, Dueling Columnist, Alabama  News  Weekly news roundup, companion pieces  Slideshows
Blogs  Updating the blogs  Reoccurring posts  This Week in Chronicle History  Pop Culture Grid  Holding online to same standards as in print
CHRONICLE ONLINE: Managing Digital Operations

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CHRONICLE ONLINE: Managing Digital Operations

  • 1. CHRONICLE ONLINE Managing Editor for Online Christina Pena
  • 2. Goals  “Packaging” stories- multimedia & photos  Make the website more dynamic  Utilization of social media  Revitalization of Chronicle blogs  Topic pages
  • 3. Managing Editor for Online Christina Peña Managing Director for Online Operations Dean Chen Social Media Zach Tracer Multimedia Michael Naclerio Development Alex Beutel Design Cheney Tsai Advertising Emily Shiau Photo Addison Corriher Special Projects Hon Chu ONLINE Mobile Development UI/UX Development CMS Developmen t Andrew Abraham Trevor Terris Infrastructur e DJ Sharkey Joe Levy Trevor Reid Blogs Christina Pena Alex Galonsky
  • 4. Posting Process  Associates  Trying new things  Each section posting their own section  Watchdogs?  A model beyond copy and pasting
  • 5.
  • 6. Social Media  Zach Tracer- Social Media Editor  Giving a personality to The Chronicle  Beyond posting links to stories  Audience interaction  Sportswrap poll  Self-promotion beyond Facebook and Twitter  Huffington Post, Chronicle of Higher Education, Gawker and beyond  Recess and Sports
  • 7. Multimedia  Michael Naclerio- Multimedia Editor  Sports  Sports Podcasts, Dueling Columnist, Alabama  News  Weekly news roundup, companion pieces  Slideshows
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Blogs  Updating the blogs  Reoccurring posts  This Week in Chronicle History  Pop Culture Grid  Holding online to same standards as in print