Cision Webinar - Pinterest and Instagram for Business

1. Pinterest & Instagram for Business
Lisa Larranaga, Social Media Manager
@cision
Brandon Andersen, Global Product Development Manager
@brandonchicago

2. Follow #cision
Webinar Hashtag
Us!
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3.  If you are
How to Participate Today
experiencing
audio issues,
please contact:
GoToWebinar:
1-800-263-6317
 Submit text
questions Q&A
addressed at
the end of
today’s session
3  Everyone will

4.  If you are
How to Participate Today
experiencing
audio issues,
please contact:
GoToWebinar:
1-800-263-6317
 Submit text
questions Q&A
addressed at
the end of
today’s session
3  Everyone will

5. On the Agenda
 Determine whether your business is a match for photo
sharing
 How to use Pinterest & Instagram to drive traffic to your
site
 Keeping users interested
 Incorporating photo sharing into your overall campaign
strategy
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6. What is Pinterest?
 Visually share, curate and discover by posting (‘pinning’) images or
videos
 Interact with the content
 Social network meant to
“connect everyone in
the world through the
‘things’ they find
interesting.”
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7. What is Instagram?
 Share photos from your
mobile phone (or 3rd party
app)
 Various filters
 Add hashtags and locations
to photos
 Imagines “a world more
connected through photos.”
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8. Pinterest has 7% of the membership of
Twitter, but produces almost just as much
referral traffic
North American usage of Pinterest hit nearly
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9. Pinterest and Instagram are the
fastest growing
social networks in 2012 (Experian)
Instagram has over 80 million users
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10. Is Your Business
a Match?

11. Some things to consider…
 Do you rely on driving a high-volume of website traffic to
increase sales?
 Do you have high-quality pictures, video or related visual
content?
 Do you have an ongoing method for creating high-quality
visual content?
 Do you have the mental and emotional energy to
maintain another social network?
 Pick your best communication platforms
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12. Use Pinterest to…
 Promote a lifestyle
 Showcase its personality
 Directly link to content
 Run contests
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13. Use Instagram to…
 Share compelling content
 Expand its audience
 Engage with its community
 Share exclusive photos
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14. Chobani  Features
 Focus on concept
 Enables learning
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15. Etsy  Focus
 New ideas
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16. Audi
 4.5 engagements per
follower, meaning 1,423
likes and 34 comments
per photo
 Post daily with
high-quality content
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17. Sharpie
 Engages users with artwork
hand-drawn with Sharpie
markers
 Shares humor pieces
and user-submitted
photos and art
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18. How to use photo sharing
sites to
drive traffic

19. How to drive traffic…
 “Pin” your website
 Link your pins
 Hashtags
 Add locations
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20. How to drive traffic…
 KEYWORDS!!!!!
 Link to your social networks
 Link to your website
 Create great, original images
 Be a part of the community
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21. Measure the impact
 Google Analytics – measures Pinterest traffic
 http://mashable.com/2012/03/13/pinterest-track-traffic/
 Pinerly (Pinterest) http://www.pinerly.com/landing
 Nitrogram (Instagram) http://nitrogr.am/
Source: Mashable
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22. Keep users
interested

23. Keep users interested
 Join both sites
 Consistency
 Share your office culture
 On Pinterest, offer a simple
image and spice it up with
text
 Create a humor board
 For Instagram, the more
creative the better
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24. Photo-sharing
and your campaign

25. Build your following…
 Create resourceful pinboards based on a few core
keywords that you use in your SEO strategy
 Link Instagram to your other social channels!
 Engage with other’s pins
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26. The trick to succeeding…
 It’s not about showing off your products or services
 Find out how your products or services fit into the
lifestyles of your target audience
 Gain brand recognition, drive traffic to your website and
convert new visits into leads
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27. B2B companies…
 Showcase your company’s culture
 Create an Executive Management Board
 Infographics & data charts
 Strong visuals from blog articles
 Photos of your customers
 Document trade conferences and events
 Create a user-generated pinboard
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28. QUESTIONS?
Lisa Larranaga, Social Media Manager
@cision
Brandon Andersen, Global Product Development Manager
@brandonchicago