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Propaganda techniques in the media Whose voice guides your choice? Clipart-Microsoft  Office XP 2002
How do you decide who is the best candidate… Clipart-Microsoft Office XP 2002
or which is the  best toothpaste ? Clipart-Microsoft Office XP 2002
Looking for facts to back up your choice is an excellent idea, but find out who is presenting those facts. Clipart-Microsoft Office XP 2002
Are they facts at all, or is the advertiser using propaganda techniques to persuade you? Clipart-Microsoft Office XP 2002
What are Propaganda techniques? ,[object Object],[object Object],[object Object]
Who uses Propaganda? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What are some of the techniques  used to persuade us? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bandwagon ,[object Object],[object Object],[object Object],Clipart-Microsoft Office XP 2002
For example: If the whole world uses this VISA card, you must need one too. Bank of the World Visa Card- You can use it from Tennessee to Timbuktu- anywhere you travel in whole wide world !! Sign up today at  www.bowvisa.com Clipart-Microsoft Office XP 2002
Name-calling ,[object Object],[object Object]
For example: Do we want a mayor who will leave us in debt? Spending grew 100%  under Mayor Moneybags! Clipart-Microsoft Office XP 2002
Testimonial ,[object Object],[object Object]
For example: If we drink milk we will all be as famous as Milly the model.  Milly the Model  asks, “Got Milk?” Clipart-Microsoft Office XP 2002
Glittering Generality ,[object Object],[object Object]
For example:  If you want to be brighter, you’ll support Bill Brite. Look on the bright side! Vote for Bill Brite ! Clipart-Microsoft Office XP 2002
Plain-folks appeal ,[object Object]
For Example:  We want a Jim Smith, a mayor who supports the regular American worker. Vote for Smith Clipart-Microsoft Office XP 2002
Transfer ,[object Object],[object Object]
For example: Joe uses symbols of America to tie his restaurant  to American values for Independence Day. Celebrate the American Way this 4 th  of July- Eat at Joe’s  Joe’s Barbeque Clipart-Microsoft Office XP 2002
Emotional words ,[object Object],[object Object]
For example: What feelings are inspired by the words “true love”? If you wear this cologne will someone fall in love with you? True Love Clipart-Microsoft Office XP 2002
Faulty Reasoning ,[object Object],[object Object],[object Object],[object Object]
For example: Does this mean that  teachers need medication to keep their cool during the school day ? More teachers recommend Calm-me to help them make it through the day Clipart-Microsoft Office XP 2002
Fear ,[object Object],[object Object]
For example: If you use Safety Ware it will people from stealing your identity-or will it? Guard against Identity theft Use Safety Ware  www.safetyware.com Clipart-Microsoft Office XP 2002
How do we make sure that we are making informed choices,  instead of allowing others to sway us in our decision-making? Clipart-Microsoft Office XP 2002
We make our own choices when … ,[object Object],[object Object],[object Object],[object Object]
and, most importantly,  WHEN WE LISTEN TO OUR OWN VOICES ! www.scottish.parliament.uk/ educationservice

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Propaganda

  • 1. Propaganda techniques in the media Whose voice guides your choice? Clipart-Microsoft Office XP 2002
  • 2. How do you decide who is the best candidate… Clipart-Microsoft Office XP 2002
  • 3. or which is the best toothpaste ? Clipart-Microsoft Office XP 2002
  • 4. Looking for facts to back up your choice is an excellent idea, but find out who is presenting those facts. Clipart-Microsoft Office XP 2002
  • 5. Are they facts at all, or is the advertiser using propaganda techniques to persuade you? Clipart-Microsoft Office XP 2002
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. For example: If the whole world uses this VISA card, you must need one too. Bank of the World Visa Card- You can use it from Tennessee to Timbuktu- anywhere you travel in whole wide world !! Sign up today at www.bowvisa.com Clipart-Microsoft Office XP 2002
  • 11.
  • 12. For example: Do we want a mayor who will leave us in debt? Spending grew 100% under Mayor Moneybags! Clipart-Microsoft Office XP 2002
  • 13.
  • 14. For example: If we drink milk we will all be as famous as Milly the model. Milly the Model asks, “Got Milk?” Clipart-Microsoft Office XP 2002
  • 15.
  • 16. For example: If you want to be brighter, you’ll support Bill Brite. Look on the bright side! Vote for Bill Brite ! Clipart-Microsoft Office XP 2002
  • 17.
  • 18. For Example: We want a Jim Smith, a mayor who supports the regular American worker. Vote for Smith Clipart-Microsoft Office XP 2002
  • 19.
  • 20. For example: Joe uses symbols of America to tie his restaurant to American values for Independence Day. Celebrate the American Way this 4 th of July- Eat at Joe’s Joe’s Barbeque Clipart-Microsoft Office XP 2002
  • 21.
  • 22. For example: What feelings are inspired by the words “true love”? If you wear this cologne will someone fall in love with you? True Love Clipart-Microsoft Office XP 2002
  • 23.
  • 24. For example: Does this mean that teachers need medication to keep their cool during the school day ? More teachers recommend Calm-me to help them make it through the day Clipart-Microsoft Office XP 2002
  • 25.
  • 26. For example: If you use Safety Ware it will people from stealing your identity-or will it? Guard against Identity theft Use Safety Ware www.safetyware.com Clipart-Microsoft Office XP 2002
  • 27. How do we make sure that we are making informed choices, instead of allowing others to sway us in our decision-making? Clipart-Microsoft Office XP 2002
  • 28.
  • 29. and, most importantly, WHEN WE LISTEN TO OUR OWN VOICES ! www.scottish.parliament.uk/ educationservice