A web mashup is a web application created by combining data or functionality from two or more external web applications. Mashups allow for innovation by mixing information in new ways and help reduce development costs through reuse. They also help uncover new business insights by assembling data from multiple sources. Server-side mashups are easier to create since web services can call other web services. The presentation proposed a flow for creating a generic API to pull data like tweets from different social networks and discussed challenges like API limitations and changes. It concluded with a demonstration of a mashup.

1. Mashups
Presented By
•Rizwan Ali
•Faisal Imran
•Aslam Jarar

2. What is a Web Mashup
 A Web Mashup is a web application
that is mixed from different other web
applications (usually belonging to
different domains).
 How the mixing is done gives the
value of the mashup.

3. Why we need mashups
 To foster innovation by unlocking and
remixing information in ways not originally
planned for
 To uncover new business insights by easily
assembling information from multiple
sources
 To speed up the development
 To reduce development costs through
lightweight integration, reuse and sharing

4. Server-Side Software Mashup
 Combining server-side is easier right now
since Web Services can use other Web
Services…

5. Idea

6. Proposed Flow

7. Generic API
<string xmlns="http://tempuri.org/">
<feeds>
<feed>
<network>Twitter</network>
<contact_image_url>http://a0.twimg.com/profile_i
mages/396057371/faisal_normal.jpg</contact_im
age_url>
<contact_name>faisal_qau</contact_name>
<message>message here….</message>
<message_date>Tue Dec 18 09:22:25 +0000
2012</message_date>
</feed>

8. Limitations & Challenges
 Limitations of APIs
 Query size / Quantity – less than 50,000
hits per day (Google Maps)
 API change?
 Can you keep up?

9. Demo

10. Thank You