Highlights of our 2011-12 Annual Report. To download the full report, visit our website: http://www.fairtrade.net/annual_reports.html?&L=0

1. For Producers,
With Producers
Highlights from Fairtrade
International’s 2011-12
Annual Report
© Didier Gentilhomme
© Fairtrade 2012

2. Producers are at The people we serve have a strong say in how
the Heart of
Fairtrade Fairtrade is run.
We took that to a new level last year, when the
General Assembly voted unanimously to make
producers equal owners of the global Fairtrade
system.
Producer representation in the General Assembly
will increase to 50 percent, giving producers an
equal voice in Fairtrade’s highest decision-making
body.
Fairtrade International 2011-12
© Fairtrade 2012
Annual Report Highlights

3. “Fairtrade is a change
agent. It promotes a new
way of being. And it works
because it’s about
involving people
throughout the whole
system in deciding on and
making this change.”
Raúl del Águila, Manager of the
COCLA coffee cooperative in Peru
and Producer Representative on
the Fairtrade International Board
© Fairtrade
© Fairtrade 2012 International

4. Fairtrade
Producers in
2011-12
Fairtrade International 2011-12
© Fairtrade 2012
Annual Report Highlights

5. Producers at
the Heart of
Fairtrade
Fairtrade International 2011-12
© Fairtrade 2012
Annual Report Highlights

6. Programmes that Fairtrade is much more than a standard-setter.
Meet Producers’
Needs
Producers are investing in their businesses,
improving their communities, and overcoming
challenges through our innovative programmes.
Fairtrade International 2011-12
© Fairtrade 2011
Annual Report Highlights

7. Programmes that
Meet Producers’
Needs
The Fairtrade Access Fund is the first investment
fund to offer small farmer organizations longer-
term loans, as well as technical support via
mobile phones.
Fairtrade International 2011-12
© Fairtrade 2011
Annual Report Highlights

8. Venitah Kahunide
at Mabale Tea
Growers factory in
Uganda. Farmers
are planting
drought-resistant
trees to adapt to
the changing
climate.
© Fairtrade 2011
© Nathalie Bertrams

9. Setting Standards Our participatory approach is what makes
with Producers
Fairtrade Standards so unique.
We consult both producers and business partners
to regularly review our standards and prices,
ensuring farmers receive the best prices and
business opportunities. Producer networks are
also actively involved.
Fairtrade International 2011-12
© Fairtrade 2011
Annual Report Highlights

10. Setting Standards
with Producers
Fairtrade International 2011-12
© Fairtrade 2011
Annual Report Highlights

11. Working in We know that by working with others we are
Partnership
stronger than we could ever be alone.
We work with organizations and businesses who
share our vision, to deliver the benefits and
services that producers need.
Fairtrade International 2011-12
© Fairtrade 2011
Annual Report Highlights

12. Luis Escobar Lara,
19, with Victor
Samuel Galix, at
COCAOL co-op
in Honduras. Irish
Aid has helped
fund our work in
Central America
since 2006 and has
now committed to
continue doing so
until June 2013.
© Fairtrade 2011
© Sean Hawkey / APORTES

13. Fairtrade Retail
Sales in 2011
Fairtrade International 2011-12
© Fairtrade 2011
Annual Report Highlights

14. Fairtrade International 2011-12
© Fairtrade 2011
Annual Report Highlights

15. Fairtrade International calculates
the total estimated retail sales value
based on both out of home sales
and retail sales since this more
accurately reflects what consumers
spend on Fairtrade products.
Out of home sales come from
products consumed outside of the
2011 Retail home; for example in cafés and
restaurants. Retail sales come from
sales figures consumer products bought in stores
and supermarkets.
In 2011 the following countries
calculated their out of home sales
value using the average out of
home retail price, for example the
average price of a cup of coffee at a
café: Canada, Finland, Germany,
Ireland, South Korea, Spain and
countries with no national Fairtrade
organization (“Rest of world”).
The following countries calculated
their out of home sales value using
the average retail price for
consumer products bought in stores
and supermarkets: Belgium,
France, Italy, Japan, Sweden and
Switzerland.
The rest of the countries do not
separate out of home sales from
retail sales. Out of home retail
prices often have a higher value per
volume sold than the retail sale
price found on products in stores.
Therefore, the countries that use
the out of home retail price for their
calculation may have relatively
higher sales values.
Fairtrade International 2011-12
© Fairtrade 2011
Annual Report Highlights

16. Fairtrade International 2011-12
© Fairtrade 2011
Annual Report Highlights

17. Fairtrade
International’s
Financials
© Fairtrade 2011 Fairtrade International Annual Report
2011-12 - Highlights

18. Download the complete Fairtrade
International 2011-12 Annual Report here:
http://www.fairtrade.net/annual_reports.html
Fairtrade International 2011-12
© Fairtrade 2011
Annual Report Highlights

19. Fairtrade International 2011-12
Annual Report Highlights