SlideShare uma empresa Scribd logo

What it takes to be successful in e-campaigning

•Transferir como PPT, PDF•
•
FairSay
FairSay
Aperfeiçoamento pessoal
1 de 28
What it takes to be successful in e-campaigning re:campaign 2010 Keynote 17 April 2010 Duane Raymond [email_address] Twitter: @fairsay +44 207 993 4200 / +44 777 3303 211 www.fairsay.com / @fairsay
Sorry I can’t be there! = + Duane Volcano Justin
eCampaigning: What is it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
eCampaigning = campaigning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One more campaigning model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New approaches build on and compliment proven approaches
Many Models of eCampaigning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is e-campaigning ‘success’? ,[object Object],              Recruit?  Attention? Debate? Behaviour Change? Law Change? Enforcement? Perception Change? Prevention? Witness? Participate?
Common: email-to-action model                                      
Three ways to be successful in e-campaigning…
1. Money ,[object Object],[object Object],[object Object]
2. Luck ,[object Object],[object Object],[object Object]
3. Strategy, expertise, hard work ,[object Object],[object Object],[object Object]
Ideal: have all three ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
eCampaigning strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
eCampaigning expertise eCampaigning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hard work: getting organised… Tools Research Authority Budget Benefits Lead Time Coordinated Messaging Signoff Relevance Planning Issues Technical Issues eCampaigning success is largely determined by planning issues – not technical Creativity Skills Experience Strategy Analysis
Examples of hard work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Amnesty International Belgium ‘Wake Up Humans’: 2009
 
 
Click to play video
 
 
 
 
 
Lessons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? Comments? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recomendados

CIL-NET Applying Social Media to my Center Webinar
CIL-NET Applying Social Media to my Center WebinarCIL-NET Applying Social Media to my Center Webinar
CIL-NET Applying Social Media to my Center WebinarMichele Martin
 
Green machine video_webinar_see3
Green machine video_webinar_see3Green machine video_webinar_see3
Green machine video_webinar_see3Jo Lee
 
The Once and Future Media: The State and Outlook of Online Video
The Once and Future Media: The State and Outlook of Online VideoThe Once and Future Media: The State and Outlook of Online Video
The Once and Future Media: The State and Outlook of Online VideoNasser Asif
 
Pandemic communications conference_presentation
Pandemic communications conference_presentationPandemic communications conference_presentation
Pandemic communications conference_presentationPatrice Cloutier
 
The Once and Future Media: The State and Outlook of Online Video
The Once and Future Media: The State and Outlook of Online VideoThe Once and Future Media: The State and Outlook of Online Video
The Once and Future Media: The State and Outlook of Online VideoSee3 Communications
 
Freshen Up Your Communications P
Freshen Up Your Communications PFreshen Up Your Communications P
Freshen Up Your Communications PLauren-Glenn Davitian
 
28988-do-your-thing-casestudy 2sp[1]
28988-do-your-thing-casestudy 2sp[1]28988-do-your-thing-casestudy 2sp[1]
28988-do-your-thing-casestudy 2sp[1]Tania Stoyanof
 
Knowledge Maps - French Tech Ticket
Knowledge Maps - French Tech TicketKnowledge Maps - French Tech Ticket
Knowledge Maps - French Tech TicketArjun Tuli
 

Recomendados

CIL-NET Applying Social Media to my Center Webinar
CIL-NET Applying Social Media to my Center WebinarCIL-NET Applying Social Media to my Center Webinar
CIL-NET Applying Social Media to my Center WebinarMichele Martin
 
Green machine video_webinar_see3
Green machine video_webinar_see3Green machine video_webinar_see3
Green machine video_webinar_see3Jo Lee
 
The Once and Future Media: The State and Outlook of Online Video
The Once and Future Media: The State and Outlook of Online VideoThe Once and Future Media: The State and Outlook of Online Video
The Once and Future Media: The State and Outlook of Online VideoNasser Asif
 
Pandemic communications conference_presentation
Pandemic communications conference_presentationPandemic communications conference_presentation
Pandemic communications conference_presentationPatrice Cloutier
 
The Once and Future Media: The State and Outlook of Online Video
The Once and Future Media: The State and Outlook of Online VideoThe Once and Future Media: The State and Outlook of Online Video
The Once and Future Media: The State and Outlook of Online VideoSee3 Communications
 
Freshen Up Your Communications P
Freshen Up Your Communications PFreshen Up Your Communications P
Freshen Up Your Communications PLauren-Glenn Davitian
 
28988-do-your-thing-casestudy 2sp[1]
28988-do-your-thing-casestudy 2sp[1]28988-do-your-thing-casestudy 2sp[1]
28988-do-your-thing-casestudy 2sp[1]Tania Stoyanof
 
Knowledge Maps - French Tech Ticket
Knowledge Maps - French Tech TicketKnowledge Maps - French Tech Ticket
Knowledge Maps - French Tech TicketArjun Tuli
 
Web 2.0 2010 - Navigating the Risks and Reaping the Rewards of Social Media
Web 2.0 2010 - Navigating the Risks and Reaping the Rewards of Social MediaWeb 2.0 2010 - Navigating the Risks and Reaping the Rewards of Social Media
Web 2.0 2010 - Navigating the Risks and Reaping the Rewards of Social Mediaconoconnell
 
Ideas that work
Ideas that workIdeas that work
Ideas that workJoel Cloralt
 
Audience engagement in the new digital. Audience first conference, 16 July 2014
Audience engagement in the new digital. Audience first conference, 16 July 2014Audience engagement in the new digital. Audience first conference, 16 July 2014
Audience engagement in the new digital. Audience first conference, 16 July 2014CharityComms
 
AMCi 2010 Social Media Workshop
AMCi 2010 Social Media WorkshopAMCi 2010 Social Media Workshop
AMCi 2010 Social Media WorkshopSteve Drake
 
Mission Video: Storytelling and Strategy
Mission Video: Storytelling and StrategyMission Video: Storytelling and Strategy
Mission Video: Storytelling and StrategyLaura Norvig
 
110219 southampton Voluntary Services and social media
110219 southampton Voluntary Services and social media110219 southampton Voluntary Services and social media
110219 southampton Voluntary Services and social mediaMark Walker
 
Social Media Strategy For Business - PixelMEDIA
Social Media Strategy For Business - PixelMEDIASocial Media Strategy For Business - PixelMEDIA
Social Media Strategy For Business - PixelMEDIAPixelMEDIA
 
Packard socialmedia-lab-module-2-principles
Packard socialmedia-lab-module-2-principlesPackard socialmedia-lab-module-2-principles
Packard socialmedia-lab-module-2-principlesBeth Kanter
 
Valuing, Cultivating, and Effectively Sharing Tacit Knowledge
Valuing, Cultivating, and Effectively Sharing Tacit KnowledgeValuing, Cultivating, and Effectively Sharing Tacit Knowledge
Valuing, Cultivating, and Effectively Sharing Tacit KnowledgeHuman Capital Media
 
Presentation to Tower 09 event, May 2009
Presentation to Tower 09 event, May 2009Presentation to Tower 09 event, May 2009
Presentation to Tower 09 event, May 2009diusgovuk
 
Agribusiness Social Media
Agribusiness Social Media Agribusiness Social Media
Agribusiness Social Media Paulsen
 
110707 e-safety - creating a social media policy to safeguard service users
110707 e-safety - creating a social media policy to safeguard service users110707 e-safety - creating a social media policy to safeguard service users
110707 e-safety - creating a social media policy to safeguard service usersMark Walker
 
An integration catalyst. Integrated campaigns conference, 25 February 2016
An integration catalyst. Integrated campaigns conference, 25 February 2016An integration catalyst. Integrated campaigns conference, 25 February 2016
An integration catalyst. Integrated campaigns conference, 25 February 2016CharityComms
 
Introduction to social media
Introduction to social mediaIntroduction to social media
Introduction to social mediaMark Walker
 
General introduction to social media
General introduction to social mediaGeneral introduction to social media
General introduction to social mediaMark Walker
 
Virtual Learning Environments: Trends & Insights
Virtual Learning Environments: Trends & InsightsVirtual Learning Environments: Trends & Insights
Virtual Learning Environments: Trends & InsightsHuman Capital Media
 
Donor Development in a Changed World
Donor Development in a Changed World Donor Development in a Changed World
Donor Development in a Changed World MSP Digital Marketing
 
Digital social giving
Digital social givingDigital social giving
Digital social givingFairSay
 
Digi securitypres
Digi securitypresDigi securitypres
Digi securitypresFairSay
 
UK MP eCampaigning Survey 2006 Results
UK MP eCampaigning Survey 2006 ResultsUK MP eCampaigning Survey 2006 Results
UK MP eCampaigning Survey 2006 ResultsFairSay
 
2009 eCampaigning Review: Performance Benchmarks
2009 eCampaigning Review: Performance Benchmarks2009 eCampaigning Review: Performance Benchmarks
2009 eCampaigning Review: Performance BenchmarksFairSay
 
From Consumer to Citizen - Jon Alexander
From Consumer to Citizen - Jon AlexanderFrom Consumer to Citizen - Jon Alexander
From Consumer to Citizen - Jon AlexanderFairSay
 

Mais conteúdo relacionado

Mais procurados

Web 2.0 2010 - Navigating the Risks and Reaping the Rewards of Social Media
Web 2.0 2010 - Navigating the Risks and Reaping the Rewards of Social MediaWeb 2.0 2010 - Navigating the Risks and Reaping the Rewards of Social Media
Web 2.0 2010 - Navigating the Risks and Reaping the Rewards of Social Mediaconoconnell
 
Audience engagement in the new digital. Audience first conference, 16 July 2014
Audience engagement in the new digital. Audience first conference, 16 July 2014Audience engagement in the new digital. Audience first conference, 16 July 2014
Audience engagement in the new digital. Audience first conference, 16 July 2014CharityComms
 
AMCi 2010 Social Media Workshop
AMCi 2010 Social Media WorkshopAMCi 2010 Social Media Workshop
AMCi 2010 Social Media WorkshopSteve Drake
 
Mission Video: Storytelling and Strategy
Mission Video: Storytelling and StrategyMission Video: Storytelling and Strategy
Mission Video: Storytelling and StrategyLaura Norvig
 
110219 southampton Voluntary Services and social media
110219 southampton Voluntary Services and social media110219 southampton Voluntary Services and social media
110219 southampton Voluntary Services and social mediaMark Walker
 
Social Media Strategy For Business - PixelMEDIA
Social Media Strategy For Business - PixelMEDIASocial Media Strategy For Business - PixelMEDIA
Social Media Strategy For Business - PixelMEDIAPixelMEDIA
 
Packard socialmedia-lab-module-2-principles
Packard socialmedia-lab-module-2-principlesPackard socialmedia-lab-module-2-principles
Packard socialmedia-lab-module-2-principlesBeth Kanter
 
Valuing, Cultivating, and Effectively Sharing Tacit Knowledge
Valuing, Cultivating, and Effectively Sharing Tacit KnowledgeValuing, Cultivating, and Effectively Sharing Tacit Knowledge
Valuing, Cultivating, and Effectively Sharing Tacit KnowledgeHuman Capital Media
 
Presentation to Tower 09 event, May 2009
Presentation to Tower 09 event, May 2009Presentation to Tower 09 event, May 2009
Presentation to Tower 09 event, May 2009diusgovuk
 
Agribusiness Social Media
Agribusiness Social Media Agribusiness Social Media
Agribusiness Social Media Paulsen
 
110707 e-safety - creating a social media policy to safeguard service users
110707 e-safety - creating a social media policy to safeguard service users110707 e-safety - creating a social media policy to safeguard service users
110707 e-safety - creating a social media policy to safeguard service usersMark Walker
 
An integration catalyst. Integrated campaigns conference, 25 February 2016
An integration catalyst. Integrated campaigns conference, 25 February 2016An integration catalyst. Integrated campaigns conference, 25 February 2016
An integration catalyst. Integrated campaigns conference, 25 February 2016CharityComms
 
Introduction to social media
Introduction to social mediaIntroduction to social media
Introduction to social mediaMark Walker
 
General introduction to social media
General introduction to social mediaGeneral introduction to social media
General introduction to social mediaMark Walker
 
Virtual Learning Environments: Trends & Insights
Virtual Learning Environments: Trends & InsightsVirtual Learning Environments: Trends & Insights
Virtual Learning Environments: Trends & InsightsHuman Capital Media
 
Donor Development in a Changed World
Donor Development in a Changed World Donor Development in a Changed World
Donor Development in a Changed World MSP Digital Marketing
 

Mais procurados (17)

Web 2.0 2010 - Navigating the Risks and Reaping the Rewards of Social Media
Web 2.0 2010 - Navigating the Risks and Reaping the Rewards of Social MediaWeb 2.0 2010 - Navigating the Risks and Reaping the Rewards of Social Media
Web 2.0 2010 - Navigating the Risks and Reaping the Rewards of Social Media
 
Ideas that work
Ideas that workIdeas that work
Ideas that work
 
Audience engagement in the new digital. Audience first conference, 16 July 2014
Audience engagement in the new digital. Audience first conference, 16 July 2014Audience engagement in the new digital. Audience first conference, 16 July 2014
Audience engagement in the new digital. Audience first conference, 16 July 2014
 
AMCi 2010 Social Media Workshop
AMCi 2010 Social Media WorkshopAMCi 2010 Social Media Workshop
AMCi 2010 Social Media Workshop
 
Mission Video: Storytelling and Strategy
Mission Video: Storytelling and StrategyMission Video: Storytelling and Strategy
Mission Video: Storytelling and Strategy
 
110219 southampton Voluntary Services and social media
110219 southampton Voluntary Services and social media110219 southampton Voluntary Services and social media
110219 southampton Voluntary Services and social media
 
Social Media Strategy For Business - PixelMEDIA
Social Media Strategy For Business - PixelMEDIASocial Media Strategy For Business - PixelMEDIA
Social Media Strategy For Business - PixelMEDIA
 
Packard socialmedia-lab-module-2-principles
Packard socialmedia-lab-module-2-principlesPackard socialmedia-lab-module-2-principles
Packard socialmedia-lab-module-2-principles
 
Valuing, Cultivating, and Effectively Sharing Tacit Knowledge
Valuing, Cultivating, and Effectively Sharing Tacit KnowledgeValuing, Cultivating, and Effectively Sharing Tacit Knowledge
Valuing, Cultivating, and Effectively Sharing Tacit Knowledge
 
Presentation to Tower 09 event, May 2009
Presentation to Tower 09 event, May 2009Presentation to Tower 09 event, May 2009
Presentation to Tower 09 event, May 2009
 
Agribusiness Social Media
Agribusiness Social Media Agribusiness Social Media
Agribusiness Social Media
 
110707 e-safety - creating a social media policy to safeguard service users
110707 e-safety - creating a social media policy to safeguard service users110707 e-safety - creating a social media policy to safeguard service users
110707 e-safety - creating a social media policy to safeguard service users
 
An integration catalyst. Integrated campaigns conference, 25 February 2016
An integration catalyst. Integrated campaigns conference, 25 February 2016An integration catalyst. Integrated campaigns conference, 25 February 2016
An integration catalyst. Integrated campaigns conference, 25 February 2016
 
Introduction to social media
Introduction to social mediaIntroduction to social media
Introduction to social media
 
General introduction to social media
General introduction to social mediaGeneral introduction to social media
General introduction to social media
 
Virtual Learning Environments: Trends & Insights
Virtual Learning Environments: Trends & InsightsVirtual Learning Environments: Trends & Insights
Virtual Learning Environments: Trends & Insights
 
Donor Development in a Changed World
Donor Development in a Changed World Donor Development in a Changed World
Donor Development in a Changed World
 

Destaque

Digital social giving
Digital social givingDigital social giving
Digital social givingFairSay
 
Digi securitypres
Digi securitypresDigi securitypres
Digi securitypresFairSay
 
UK MP eCampaigning Survey 2006 Results
UK MP eCampaigning Survey 2006 ResultsUK MP eCampaigning Survey 2006 Results
UK MP eCampaigning Survey 2006 ResultsFairSay
 
2009 eCampaigning Review: Performance Benchmarks
2009 eCampaigning Review: Performance Benchmarks2009 eCampaigning Review: Performance Benchmarks
2009 eCampaigning Review: Performance BenchmarksFairSay
 
From Consumer to Citizen - Jon Alexander
From Consumer to Citizen - Jon AlexanderFrom Consumer to Citizen - Jon Alexander
From Consumer to Citizen - Jon AlexanderFairSay
 
2009 eCampaigning Review: Practices Survey and Action Comparison
2009 eCampaigning Review: Practices Survey and Action Comparison2009 eCampaigning Review: Practices Survey and Action Comparison
2009 eCampaigning Review: Practices Survey and Action ComparisonFairSay
 
Transforming organisations through digital strategy - Sam Jeffers, Blue State...
Transforming organisations through digital strategy - Sam Jeffers, Blue State...Transforming organisations through digital strategy - Sam Jeffers, Blue State...
Transforming organisations through digital strategy - Sam Jeffers, Blue State...FairSay
 
Craftivism: An Ignite presentation at ECF15
Craftivism: An Ignite presentation at ECF15Craftivism: An Ignite presentation at ECF15
Craftivism: An Ignite presentation at ECF15FairSay
 

Destaque (8)

Digital social giving
Digital social givingDigital social giving
Digital social giving
 
Digi securitypres
Digi securitypresDigi securitypres
Digi securitypres
 
UK MP eCampaigning Survey 2006 Results
UK MP eCampaigning Survey 2006 ResultsUK MP eCampaigning Survey 2006 Results
UK MP eCampaigning Survey 2006 Results
 
2009 eCampaigning Review: Performance Benchmarks
2009 eCampaigning Review: Performance Benchmarks2009 eCampaigning Review: Performance Benchmarks
2009 eCampaigning Review: Performance Benchmarks
 
From Consumer to Citizen - Jon Alexander
From Consumer to Citizen - Jon AlexanderFrom Consumer to Citizen - Jon Alexander
From Consumer to Citizen - Jon Alexander
 
2009 eCampaigning Review: Practices Survey and Action Comparison
2009 eCampaigning Review: Practices Survey and Action Comparison2009 eCampaigning Review: Practices Survey and Action Comparison
2009 eCampaigning Review: Practices Survey and Action Comparison
 
Transforming organisations through digital strategy - Sam Jeffers, Blue State...
Transforming organisations through digital strategy - Sam Jeffers, Blue State...Transforming organisations through digital strategy - Sam Jeffers, Blue State...
Transforming organisations through digital strategy - Sam Jeffers, Blue State...
 
Craftivism: An Ignite presentation at ECF15
Craftivism: An Ignite presentation at ECF15Craftivism: An Ignite presentation at ECF15
Craftivism: An Ignite presentation at ECF15
 

Semelhante a What it takes to be successful in e-campaigning

E-Advocacy 2.0
E-Advocacy 2.0E-Advocacy 2.0
E-Advocacy 2.0mpdean1
 
Communicating STEM 2010 Fiachra O Marcaigh-amas
Communicating STEM 2010 Fiachra O Marcaigh-amasCommunicating STEM 2010 Fiachra O Marcaigh-amas
Communicating STEM 2010 Fiachra O Marcaigh-amasAMAS
 
Social Media and its role in communications
Social Media and its role in communicationsSocial Media and its role in communications
Social Media and its role in communicationsMedia Manoeuvres
 
Integrating Digital Marketing with Parliaments - Welsh Assembly
Integrating Digital Marketing with Parliaments - Welsh AssemblyIntegrating Digital Marketing with Parliaments - Welsh Assembly
Integrating Digital Marketing with Parliaments - Welsh AssemblyNorthern Ireland Assembly
 
Penny Power Pathfinder study of UK SME's, Social Media and Unemployed Youths
Penny Power Pathfinder study of UK SME's, Social Media and Unemployed YouthsPenny Power Pathfinder study of UK SME's, Social Media and Unemployed Youths
Penny Power Pathfinder study of UK SME's, Social Media and Unemployed YouthsPenny Power
 
10 24 06 Social Media for Internal Comms
10 24 06 Social Media for Internal Comms10 24 06 Social Media for Internal Comms
10 24 06 Social Media for Internal CommsTiffany St James
 
Alumni As Advocates
Alumni As AdvocatesAlumni As Advocates
Alumni As Advocatesmpdean1
 
110715 Social media for effective NFP marketing
110715 Social media for effective NFP marketing110715 Social media for effective NFP marketing
110715 Social media for effective NFP marketingMark Walker
 
Social Media For Devon VSF
Social Media For Devon VSFSocial Media For Devon VSF
Social Media For Devon VSFJulie Hawker
 
Social Media: An Introduction for Fundraisers
Social Media: An Introduction for FundraisersSocial Media: An Introduction for Fundraisers
Social Media: An Introduction for FundraisersAren Grimshaw
 
Social learning and working smarter km expo
Social learning and working smarter km expoSocial learning and working smarter km expo
Social learning and working smarter km expoBrent MacKinnon
 
Importance of Research to Your Comms Strategy
Importance of Research to Your Comms StrategyImportance of Research to Your Comms Strategy
Importance of Research to Your Comms StrategyCharityComms
 
Social Media And Its Role In Communications
Social Media And Its Role In CommunicationsSocial Media And Its Role In Communications
Social Media And Its Role In CommunicationsMedia Manoeuvres
 
Digital Communications Strategy
Digital Communications StrategyDigital Communications Strategy
Digital Communications StrategyTim Davies
 
Working Online Effectively and Securely - CIN workshop 2015
Working Online Effectively and Securely - CIN workshop 2015Working Online Effectively and Securely - CIN workshop 2015
Working Online Effectively and Securely - CIN workshop 2015Marco Campana
 
Social Media for Education Advancement.
Social Media for Education Advancement.Social Media for Education Advancement.
Social Media for Education Advancement.Robin Low
 
Nrc social + email presentation 2010
Nrc social + email presentation 2010Nrc social + email presentation 2010
Nrc social + email presentation 2010Becky Repka
 
Digital Organizing Basics: A presentation for the Students for Economic Justi...
Digital Organizing Basics: A presentation for the Students for Economic Justi...Digital Organizing Basics: A presentation for the Students for Economic Justi...
Digital Organizing Basics: A presentation for the Students for Economic Justi...Crystal Page
 

Semelhante a What it takes to be successful in e-campaigning (20)

E-Advocacy 2.0
E-Advocacy 2.0E-Advocacy 2.0
E-Advocacy 2.0
 
Communicating STEM 2010 Fiachra O Marcaigh-amas
Communicating STEM 2010 Fiachra O Marcaigh-amasCommunicating STEM 2010 Fiachra O Marcaigh-amas
Communicating STEM 2010 Fiachra O Marcaigh-amas
 
Social Media and its role in communications
Social Media and its role in communicationsSocial Media and its role in communications
Social Media and its role in communications
 
Integrating Digital Marketing with Parliaments - Welsh Assembly
Integrating Digital Marketing with Parliaments - Welsh AssemblyIntegrating Digital Marketing with Parliaments - Welsh Assembly
Integrating Digital Marketing with Parliaments - Welsh Assembly
 
Penny Power Pathfinder study of UK SME's, Social Media and Unemployed Youths
Penny Power Pathfinder study of UK SME's, Social Media and Unemployed YouthsPenny Power Pathfinder study of UK SME's, Social Media and Unemployed Youths
Penny Power Pathfinder study of UK SME's, Social Media and Unemployed Youths
 
10 24 06 Social Media for Internal Comms
10 24 06 Social Media for Internal Comms10 24 06 Social Media for Internal Comms
10 24 06 Social Media for Internal Comms
 
Alumni As Advocates
Alumni As AdvocatesAlumni As Advocates
Alumni As Advocates
 
110715 Social media for effective NFP marketing
110715 Social media for effective NFP marketing110715 Social media for effective NFP marketing
110715 Social media for effective NFP marketing
 
Social Media For Devon VSF
Social Media For Devon VSFSocial Media For Devon VSF
Social Media For Devon VSF
 
Social Media: An Introduction for Fundraisers
Social Media: An Introduction for FundraisersSocial Media: An Introduction for Fundraisers
Social Media: An Introduction for Fundraisers
 
Social learning and working smarter km expo
Social learning and working smarter km expoSocial learning and working smarter km expo
Social learning and working smarter km expo
 
Platforum Logicav3.0
Platforum Logicav3.0Platforum Logicav3.0
Platforum Logicav3.0
 
Importance of Research to Your Comms Strategy
Importance of Research to Your Comms StrategyImportance of Research to Your Comms Strategy
Importance of Research to Your Comms Strategy
 
Social Media And Its Role In Communications
Social Media And Its Role In CommunicationsSocial Media And Its Role In Communications
Social Media And Its Role In Communications
 
Digital Communications Strategy
Digital Communications StrategyDigital Communications Strategy
Digital Communications Strategy
 
Working Online Effectively and Securely - CIN workshop 2015
Working Online Effectively and Securely - CIN workshop 2015Working Online Effectively and Securely - CIN workshop 2015
Working Online Effectively and Securely - CIN workshop 2015
 
Social Media Training
Social Media TrainingSocial Media Training
Social Media Training
 
Social Media for Education Advancement.
Social Media for Education Advancement.Social Media for Education Advancement.
Social Media for Education Advancement.
 
Nrc social + email presentation 2010
Nrc social + email presentation 2010Nrc social + email presentation 2010
Nrc social + email presentation 2010
 
Digital Organizing Basics: A presentation for the Students for Economic Justi...
Digital Organizing Basics: A presentation for the Students for Economic Justi...Digital Organizing Basics: A presentation for the Students for Economic Justi...
Digital Organizing Basics: A presentation for the Students for Economic Justi...
 

Mais de FairSay

How to make an online style guide
How to make an online style guideHow to make an online style guide
How to make an online style guideFairSay
 
Getting punched in the face
Getting punched in the faceGetting punched in the face
Getting punched in the faceFairSay
 
Decoupling
DecouplingDecoupling
DecouplingFairSay
 
Responsive digital campaigning
Responsive digital campaigningResponsive digital campaigning
Responsive digital campaigningFairSay
 
The robots are our friends
The robots are our friendsThe robots are our friends
The robots are our friendsFairSay
 
Lived experience in campaigning
Lived experience in campaigningLived experience in campaigning
Lived experience in campaigningFairSay
 
Mothers Rise Up: a grassroots movement fighting climate change
Mothers Rise Up: a grassroots movement fighting climate changeMothers Rise Up: a grassroots movement fighting climate change
Mothers Rise Up: a grassroots movement fighting climate changeFairSay
 
How to generate viral video ideas in seven minutes
How to generate viral video ideas in seven minutesHow to generate viral video ideas in seven minutes
How to generate viral video ideas in seven minutesFairSay
 
Building social power
Building social powerBuilding social power
Building social powerFairSay
 
Ineffecient activism
Ineffecient activismIneffecient activism
Ineffecient activismFairSay
 
A year of positive news: charting the development and launch to The Rooftop
A year of positive news: charting the development and launch to The RooftopA year of positive news: charting the development and launch to The Rooftop
A year of positive news: charting the development and launch to The RooftopFairSay
 
Plastic-free periods
Plastic-free periodsPlastic-free periods
Plastic-free periodsFairSay
 
What’s your point?
What’s your point?What’s your point?
What’s your point?FairSay
 
Climate Communications: Reaching Beyond the Choir
Climate Communications: Reaching Beyond the ChoirClimate Communications: Reaching Beyond the Choir
Climate Communications: Reaching Beyond the ChoirFairSay
 
Beyond petitions: tools, tactics and user journeys for growth and impact
Beyond petitions: tools, tactics and user journeys for growth and impactBeyond petitions: tools, tactics and user journeys for growth and impact
Beyond petitions: tools, tactics and user journeys for growth and impactFairSay
 
Who Is Doing Content Well
Who Is Doing Content WellWho Is Doing Content Well
Who Is Doing Content WellFairSay
 
Can We Save The World
Can We Save The World Can We Save The World
Can We Save The World FairSay
 
Gentle protest
Gentle protestGentle protest
Gentle protestFairSay
 
Introduction to Agile project management for campaigners
Introduction to Agile project management for campaignersIntroduction to Agile project management for campaigners
Introduction to Agile project management for campaignersFairSay
 
The ABC of AB testing
The ABC of AB testingThe ABC of AB testing
The ABC of AB testingFairSay
 

Mais de FairSay (20)

How to make an online style guide
How to make an online style guideHow to make an online style guide
How to make an online style guide
 
Getting punched in the face
Getting punched in the faceGetting punched in the face
Getting punched in the face
 
Decoupling
DecouplingDecoupling
Decoupling
 
Responsive digital campaigning
Responsive digital campaigningResponsive digital campaigning
Responsive digital campaigning
 
The robots are our friends
The robots are our friendsThe robots are our friends
The robots are our friends
 
Lived experience in campaigning
Lived experience in campaigningLived experience in campaigning
Lived experience in campaigning
 
Mothers Rise Up: a grassroots movement fighting climate change
Mothers Rise Up: a grassroots movement fighting climate changeMothers Rise Up: a grassroots movement fighting climate change
Mothers Rise Up: a grassroots movement fighting climate change
 
How to generate viral video ideas in seven minutes
How to generate viral video ideas in seven minutesHow to generate viral video ideas in seven minutes
How to generate viral video ideas in seven minutes
 
Building social power
Building social powerBuilding social power
Building social power
 
Ineffecient activism
Ineffecient activismIneffecient activism
Ineffecient activism
 
A year of positive news: charting the development and launch to The Rooftop
A year of positive news: charting the development and launch to The RooftopA year of positive news: charting the development and launch to The Rooftop
A year of positive news: charting the development and launch to The Rooftop
 
Plastic-free periods
Plastic-free periodsPlastic-free periods
Plastic-free periods
 
What’s your point?
What’s your point?What’s your point?
What’s your point?
 
Climate Communications: Reaching Beyond the Choir
Climate Communications: Reaching Beyond the ChoirClimate Communications: Reaching Beyond the Choir
Climate Communications: Reaching Beyond the Choir
 
Beyond petitions: tools, tactics and user journeys for growth and impact
Beyond petitions: tools, tactics and user journeys for growth and impactBeyond petitions: tools, tactics and user journeys for growth and impact
Beyond petitions: tools, tactics and user journeys for growth and impact
 
Who Is Doing Content Well
Who Is Doing Content WellWho Is Doing Content Well
Who Is Doing Content Well
 
Can We Save The World
Can We Save The World Can We Save The World
Can We Save The World
 
Gentle protest
Gentle protestGentle protest
Gentle protest
 
Introduction to Agile project management for campaigners
Introduction to Agile project management for campaignersIntroduction to Agile project management for campaigners
Introduction to Agile project management for campaigners
 
The ABC of AB testing
The ABC of AB testingThe ABC of AB testing
The ABC of AB testing
 

Último

Inspiring Through Words Power of Inspiration.pptx
Inspiring Through Words Power of Inspiration.pptxInspiring Through Words Power of Inspiration.pptx
Inspiring Through Words Power of Inspiration.pptxShubham Rawat
 
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...Authentic No 1 Amil Baba In Pakistan
 
E J Waggoner against Kellogg's Pantheism 8.pptx
E J Waggoner against Kellogg's Pantheism 8.pptxE J Waggoner against Kellogg's Pantheism 8.pptx
E J Waggoner against Kellogg's Pantheism 8.pptxJackieSparrow3
 
南新罕布什尔大学毕业证学位证成绩单-学历认证
南新罕布什尔大学毕业证学位证成绩单-学历认证南新罕布什尔大学毕业证学位证成绩单-学历认证
南新罕布什尔大学毕业证学位证成绩单-学历认证kbdhl05e
 
(No.1)↠Young Call Girls in Sikanderpur (Gurgaon) ꧁❤ 9711911712 ❤꧂ Escorts
(No.1)↠Young Call Girls in Sikanderpur (Gurgaon) ꧁❤ 9711911712 ❤꧂ Escorts(No.1)↠Young Call Girls in Sikanderpur (Gurgaon) ꧁❤ 9711911712 ❤꧂ Escorts
(No.1)↠Young Call Girls in Sikanderpur (Gurgaon) ꧁❤ 9711911712 ❤꧂ EscortsDelhi Escorts Service
 
（南达科他州立大学毕业证学位证成绩单-永久存档）
（南达科他州立大学毕业证学位证成绩单-永久存档）（南达科他州立大学毕业证学位证成绩单-永久存档）
（南达科他州立大学毕业证学位证成绩单-永久存档）oannq
 
Call Girls In Karkardooma 83770 87607 Just-Dial Escorts Service 24X7 Avilable
Call Girls In Karkardooma 83770 87607 Just-Dial Escorts Service 24X7 AvilableCall Girls In Karkardooma 83770 87607 Just-Dial Escorts Service 24X7 Avilable
Call Girls In Karkardooma 83770 87607 Just-Dial Escorts Service 24X7 Avilabledollysharma2066
 
西伦敦大学毕业证学位证成绩单-怎么样做
西伦敦大学毕业证学位证成绩单-怎么样做西伦敦大学毕业证学位证成绩单-怎么样做
西伦敦大学毕业证学位证成绩单-怎么样做j5bzwet6
 

Último (9)

Model Call Girl in Lado Sarai Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Lado Sarai Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Lado Sarai Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Lado Sarai Delhi reach out to us at 🔝9953056974🔝
 
Inspiring Through Words Power of Inspiration.pptx
Inspiring Through Words Power of Inspiration.pptxInspiring Through Words Power of Inspiration.pptx
Inspiring Through Words Power of Inspiration.pptx
 
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
 
E J Waggoner against Kellogg's Pantheism 8.pptx
E J Waggoner against Kellogg's Pantheism 8.pptxE J Waggoner against Kellogg's Pantheism 8.pptx
E J Waggoner against Kellogg's Pantheism 8.pptx
 
南新罕布什尔大学毕业证学位证成绩单-学历认证
南新罕布什尔大学毕业证学位证成绩单-学历认证南新罕布什尔大学毕业证学位证成绩单-学历认证
南新罕布什尔大学毕业证学位证成绩单-学历认证
 
(No.1)↠Young Call Girls in Sikanderpur (Gurgaon) ꧁❤ 9711911712 ❤꧂ Escorts
(No.1)↠Young Call Girls in Sikanderpur (Gurgaon) ꧁❤ 9711911712 ❤꧂ Escorts(No.1)↠Young Call Girls in Sikanderpur (Gurgaon) ꧁❤ 9711911712 ❤꧂ Escorts
(No.1)↠Young Call Girls in Sikanderpur (Gurgaon) ꧁❤ 9711911712 ❤꧂ Escorts
 
（南达科他州立大学毕业证学位证成绩单-永久存档）
（南达科他州立大学毕业证学位证成绩单-永久存档）（南达科他州立大学毕业证学位证成绩单-永久存档）
（南达科他州立大学毕业证学位证成绩单-永久存档）
 
Call Girls In Karkardooma 83770 87607 Just-Dial Escorts Service 24X7 Avilable
Call Girls In Karkardooma 83770 87607 Just-Dial Escorts Service 24X7 AvilableCall Girls In Karkardooma 83770 87607 Just-Dial Escorts Service 24X7 Avilable
Call Girls In Karkardooma 83770 87607 Just-Dial Escorts Service 24X7 Avilable
 
西伦敦大学毕业证学位证成绩单-怎么样做
西伦敦大学毕业证学位证成绩单-怎么样做西伦敦大学毕业证学位证成绩单-怎么样做
西伦敦大学毕业证学位证成绩单-怎么样做
 

What it takes to be successful in e-campaigning

  • 1. What it takes to be successful in e-campaigning re:campaign 2010 Keynote 17 April 2010 Duane Raymond [email_address] Twitter: @fairsay +44 207 993 4200 / +44 777 3303 211 www.fairsay.com / @fairsay
  • 2. Sorry I can’t be there! = + Duane Volcano Justin
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Common: email-to-action model                                      
  • 9. Three ways to be successful in e-campaigning…
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Hard work: getting organised… Tools Research Authority Budget Benefits Lead Time Coordinated Messaging Signoff Relevance Planning Issues Technical Issues eCampaigning success is largely determined by planning issues – not technical Creativity Skills Experience Strategy Analysis
  • 17.
  • 18. Case Study: Amnesty International Belgium ‘Wake Up Humans’: 2009
  • 19.  
  • 20.  
  • 21. Click to play video
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.
  • 28.

Notas do Editor

  1. Recruit and mobilise: Recruit online and mobilise locally: StopEsso, MoveOn, GetUp, Avaaz, Obama Recruit and mobilise to fund: GetUp, AtheistBus, Avaaz, MoveOn Corrrdinate Day/Week of action Brand damage examples: Greenpeace Dove Video, Green Your Apple, Oxfam Make Trade Fair (e.g. Coffee) Bear Witness: Seal hunt, whaling, protest suppression, human rights abuses Empower/expose: Scorecard.org, WikiLeaks.com Stimulate debate: e.g. Greenpeace video of Plane hitting nuclear power plant Alerts from field: dissident abductions, clear cutting Non-public activity: Amnesty & Miranda (1999?)