Complete information about Mercedes Cars,founder, Market shares, strategy and financial information. Pictures and video included.

1. BY-
MD FAHAD
REG NO-121610040
MANIPAL UNIVERSITY,ICAS

2. It's a never ending battle of making your cars
better and also trying to be better yourself.
-KARL BENZ

3.  Mercedes-Benz ranked among the top global
premium car brand
 Founded by Karl Benz on June 28, 1926
 Mercedes-Benz is headquartered
in Stuttgart, Germany.
 Leader in luxury automobiles, buses, coaches,
and trucks.
 Multinational division of the German
manufacturer Daimler AG

4. Merecedes SLS AMG 2013
The all new Merc-S Class 2014 Model
(Worth about a crore)

5.  Mercedes-Benz traces its origins to Karl Benz's
creation of the first petrol-powered car
patented in January 1886.
 The first Mercedes-Benz brand name vehicles
were produced in 1926.
 Throughout the 1930s, Mercedes-Benz
produced the 770 model,a car driven by
ADOLF HITLER.

6.  The ‘three-pointed star’ is better
recognised around the world than
the Christian cross
– International Olympic Committee: Worldwide Symbol Recognition Survey, 1995
– Enduring Passion/Leslie Butterfield

8.  Cars-Models such as Mercedes SLS
AMG, Mercedes S-Class
 Buses and Trucks-
Mercedes-Benz produces a wide range of buses
and coaches, mainly for Europe and Asia.
 Limousines
Mercedes-Benz 600 or 600S Pullman Guard
limousines offer a "bulletproof" option

9.  Average Mercedes Customer Profile:
 Median income = $100K
 Well-educated
 2/3 were male
 Technology is important
 Very loyal to the Mercedes brand
 Driving is a form of personal expression
 Work hard and play hard

11. Michael Schumacher, a seven-time Formula One World
Champion drove for Mercedes (2010–2012)

13. STRENGTH
 Diverse ranges of Products – S-Class,Coupe,
Roadster
 World's leading Premium Quality Automobile
Manufacturer
 Brand Awareness
 Innovations

14. Key DNA Attributes for Reinvention
Assured Quality
Exclusivity
Authenticity
Reliability

17.  After six years of indifferent performance, it
sold more cars than market leader Audi in the
July-September quarter.
 Among the Top-3 luxurious car maker.
 Car ranges from 21 Lacs to 6 Crores(Pullman).

18. 30
34
25
11
Market Share
BMW
AUDI
MERCEDES
OTHERS

19. Example Mercedes-Benz World Firsts
Crumple Zone
Collapsible Safety
Steering Column
Safety
Headrests
ABS
Standard Airbag
Seatbelt
Tensioner
Front Passenger
Airbag
Seats with
integrated SeatbeltsSide Airbag
ESP
Brake Assist

20.  Every single 3 M-100 6.9 and 6.3V8 Mercedes
engine was hand-built
 The businessman Emil Jellinek affectionately
called his daughter Adrienne by the pet name
MERCEDES
 The seats inside their cars are designed after
consultation with an orthopedic physician and
offer the kidney, back and knee-join areas with
support
 The first passenger road car to have brakes on
all four wheels

21. C-Class having highest car sales among all
the Mercedes Benz car models

22. High-End Luxury Maker or Go for Growth?
“The best or nothing”
“The best for the customer”

23. …it’s a cultural and social icon

24.  Mercedes-Benz pioneered a system called Pre-
Safe to detect an imminent crash – and prepares
the car's safety systems to respond optimally
 Mercedes-Benz was the first to introduce pre-
tensioners to seat belts, ESP.
 Airbags were first introduced in the European
market, beginning with model year 1981 S-Class

25. (Company Concerns)

26. Thank You