Presentation on Mercedes Benz, comes in Automoobile sector and it was founded by Karl Benz. Its competitors are BMW,Audi,Ferrraris

1. "The best or nothing"

2. It's a never ending battle of making your cars
better and also trying to be better yourself.
-KARL BENZ

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Mercedes-Benz ranked among the top global
premium car brand
Founded by Karl Benz on June 28, 1926
Mercedes-Benz is headquartered
in Stuttgart, Germany.
Leader in luxury automobiles, buses, coaches,
and trucks.
Multinational division of the German
manufacturer Daimler AG

4. The all new Merc-S Class 2014 Model
(Worth about a crore)
Merecedes SLS AMG 2013

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Mercedes-Benz traces its origins to Karl Benz's
creation of the first petrol-powered car
patented in January 1886.
The first Mercedes-Benz brand name vehicles
were produced in 1926.
Throughout the 1930s, Mercedes-Benz
produced the 770 model,a car driven by
ADOLF HITLER.

6.  The ‘three-pointed star’ is better
recognised around the world than
the Christian cross
–
International Olympic Committee: Worldwide Symbol Recognition Survey, 1995
– Enduring Passion/Leslie Butterfield

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Cars-Models such as Mercedes SLS
AMG, Mercedes S-Class
Buses and TrucksMercedes-Benz produces a wide range of buses
and coaches, mainly for Europe and Asia.
Limousines
Mercedes-Benz 600 or 600S Pullman Guard
limousines offer a "bulletproof" option

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Average Mercedes Customer Profile:
Median income = $100K
Well-educated
2/3 were male
Technology is important
Very loyal to the Mercedes brand
Driving is a form of personal expression
Work hard and play hard

11. Michael Schumacher, a seven-time Formula One World
Champion drove for Mercedes (2010–2012)

13. STRENGTH
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Diverse ranges of Products – SClass,Coupe, Roadster
World's leading Premium Quality Automobile
Manufacturer
Brand Awareness
Innovations

14. Key DNA Attributes for Reinvention
Exclusivity
Assured Quality
Authenticity
Reliability

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After six years of indifferent performance, it
sold more cars than market leader Audi in the
July-September quarter.
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Among the Top-3 luxurious car maker.
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Car ranges from 21 Lacs to 6 Crores(Pullman).

18. Market Share
11
30
25
BMW
AUDI
MERCEDES
34
OTHERS

19. Example Mercedes-Benz World Firsts
Collapsible Safety
Steering Column
Standard Airbag
ABS
Crumple Zone
Safety
Headrests
Seatbelt
Tensioner
ESP
Front Passenger
Airbag
Side Airbag
Brake Assist
Seats with
integrated Seatbelts

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Every single 3 M-100 6.9 and 6.3V8 Mercedes
engine was hand-built
The businessman Emil Jellinek affectionately
called his daughter Adrienne by the pet name
MERCEDES
The seats inside their cars are designed after
consultation with an orthopedic physician and
offer the kidney, back and knee-join areas with
support
The first passenger road car to have brakes on
all four wheels

21. C-Class having highest car sales among all
the Mercedes Benz car models

22. High-End Luxury Maker or Go for Growth?
“The best or nothing”
“The best for the customer”

23. …it’s a cultural and social icon

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Mercedes-Benz pioneered a system called PreSafe to detect an imminent crash – and prepares
the car's safety systems to respond optimally
Mercedes-Benz was the first to introduce pretensioners to seat belts, ESP.
Airbags were first introduced in the European
market, beginning with model year 1981 S-Class

25. (Company Concerns)

26. Thank You