1. Paxil Collection
CHALLENGE
Increase awareness of Paxil’s various dosing levels with an emphasis on Paxil’s
use for stress and depression.
THE CAPITAL IDEA
Using graphics from the campaign, we developed an entire office coverage plan:
• Custom door hangers were placed on waiting room doors.
• Tissues were featured in the actual waiting rooms.
• Lotion was placed in the bathroom and at the nurse’s station.
• Multiple metal liquid filled pens featuring Paxil pill floaters were distributed
throughout the office.