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How to Dominate Global Men’s Skin Care and Men’s Anti-Aging Market:U.S. Market Case Study  By Candace Chen February 2011
Do these Sound Familiar to Your Brand? Having a very tough time competing for shelf space at major department stores, mass merchandise retailers and specialty beauty chains? Impossible to distinguish your brand from of Thousands of  competing brands On-Line?  No name recognition in domestic and/or foreign markets? Consumer ad campaigns cost prohibitive due to few retail outlets? 2
Would You Believe Me? If someone told you that Your Men’s Skin Care and Men’s Anti-Aging brand could gain Immediate access to: More than 1.5 Million potential US buyers Per Day within the most coveted target market – the population of age 25 and older with disposable income 3
Show Me the Money Did You Know Men’s Skin Care sector is the fastest growing segment (40% in 5 years) in the Beauty Industry despite the start of the global recession in 2008* Did You Know P&G paid $60 million in 2009 to snatch up Art of Shaving with 640+ retail locations in the US** Did You Know P&G also paid $40 million in 2009 for Zirh with 600+ retail locations in the US*** Art of Shaving and Zirh are high-end Men’s Skin Care brands   *Global Cosmetic Industry Magazine (2009) **http://www.reuters.com/article/idUSN0311519720090603 ***http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3ic888e7d772653725adc4a737bc0fa911  4
Show Me The Opportunity Did You Know There are only about 2,000 retail locations in the US that sell high-end and better Men’s Skin Care & Anti-Aging products? Examples:   Barneys New York 	=	  10 stores Bergdorf Goodman	=	    2 stores Bloomingdales 		=	  40 stores	 Dillard’s		=	330 stores	 Macy’s  		=	810 stores	     Neiman Marcus 	=	  42 stores	  Nordstrom 		=	115 stores Saks Fifth Avenue 	=	  47 stores		 Sephora 		=	200 stores + 155 booths (inside JC Penney) ULTA Beauty 		=	384 stores   Sears/Kohls/JC Penney not listed above because men’s skincare are not available at these retailers.  5
Show Me The Problem Do You Know How DIFFICULT and EXPENSIVE it is for the over-whelming majorityof any Men’s Skin Care brand to compete for limited floor/shelf space at these retail stores?  And how many YEARS it could take before they even get through a few dozen doors, let alone anywhere near 2,000 locations?   6
Show Me The Solution Do You Know  How many Main-Stream Retail Stores in  the US Can Be Made Available Immediatelyto YOUR Men’s Skin Care and Anti-Aging brand? 7
Try 50,000+ Main-Stream  Retail Stores 8
9 IMAGINE! There are Patented Marketing Systems available to help  Your Brand capture 50,000+   Main-Stream Retail Stores and access more than 1.5 million Potential USBuyers Per Day
•50,000 first tier Main-Stream retail stores •100,000 second tier retail stores• Each with its own retail floor/shelf space******* 10 In this ExclusiveNewDistribution Channel         For Your Men’s Skin Care and Men’s Anti-Aging Brand!
11 What are the Retail Stores Exclusive to these Patented Marketing Systems? ,[object Object]
Powerful, World-Class brands and
Household Names well known to consumers in North America, Latin America, Asia, Middle East, European Union and Africa
And the Rare Opportunity to Cross-Promote and Associate with these World-Class brands,[object Object]
“Why the Beauty Industry Hates Men” Article Series is Your 1st Step & Key to the insight of these Patented Marketing Systems: This ground breaking series of articles take an in-depth and candid look at the Beauty Industry's Multi-Billion Dollar ’Man’ Problem Resulting from its decades-long misguided approach on the marketing of Men’s Skin Care and Men’s Anti-Aging products to the General Male Population  13
“Why the Beauty Industry Hates Men”Article Series   Check it out for FREE at: http://www.FaceLubeBlog.com/?cat=14 14
Expect a Revolutionary Solution Later in the Series… To Turn the Beauty Industry’s            Multi-Billion Dollar’Man’ Problem                  into … Once-in-a-Lifetime Opportunity for YOU:  the Progressive Beauty Company 15
“Fortune Favors the Bold”Alexander the Great 16
Remember the Visionary Pioneers of … Apple®, IBM® Amazon®, eBay®, Facebook®,  Google®, Microsoft®, Groupon®  and L’Oreal® Just to name a few… When they were just Start-Up’s  Gathering Momentum?  17
Wouldn’t You like to Get Ahead of the Competition and Get Started Before Your Competitors secure the rights to this Exclusive New Distribution Channel? 18
19 This is NOT Hype This is NOT Multi-Level Marketing There is NO Catch, and This is FOR REAL For more information, please visit: http://www.FaceLube.com/

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The Best Kept Secret To Dominate Global Men’s Skin Care Anti-Aging Market by Face Lube Candace Chen

  • 1. How to Dominate Global Men’s Skin Care and Men’s Anti-Aging Market:U.S. Market Case Study By Candace Chen February 2011
  • 2. Do these Sound Familiar to Your Brand? Having a very tough time competing for shelf space at major department stores, mass merchandise retailers and specialty beauty chains? Impossible to distinguish your brand from of Thousands of competing brands On-Line? No name recognition in domestic and/or foreign markets? Consumer ad campaigns cost prohibitive due to few retail outlets? 2
  • 3. Would You Believe Me? If someone told you that Your Men’s Skin Care and Men’s Anti-Aging brand could gain Immediate access to: More than 1.5 Million potential US buyers Per Day within the most coveted target market – the population of age 25 and older with disposable income 3
  • 4. Show Me the Money Did You Know Men’s Skin Care sector is the fastest growing segment (40% in 5 years) in the Beauty Industry despite the start of the global recession in 2008* Did You Know P&G paid $60 million in 2009 to snatch up Art of Shaving with 640+ retail locations in the US** Did You Know P&G also paid $40 million in 2009 for Zirh with 600+ retail locations in the US*** Art of Shaving and Zirh are high-end Men’s Skin Care brands *Global Cosmetic Industry Magazine (2009) **http://www.reuters.com/article/idUSN0311519720090603 ***http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3ic888e7d772653725adc4a737bc0fa911 4
  • 5. Show Me The Opportunity Did You Know There are only about 2,000 retail locations in the US that sell high-end and better Men’s Skin Care & Anti-Aging products? Examples: Barneys New York = 10 stores Bergdorf Goodman = 2 stores Bloomingdales = 40 stores Dillard’s = 330 stores Macy’s = 810 stores Neiman Marcus = 42 stores Nordstrom = 115 stores Saks Fifth Avenue = 47 stores Sephora = 200 stores + 155 booths (inside JC Penney) ULTA Beauty = 384 stores Sears/Kohls/JC Penney not listed above because men’s skincare are not available at these retailers. 5
  • 6. Show Me The Problem Do You Know How DIFFICULT and EXPENSIVE it is for the over-whelming majorityof any Men’s Skin Care brand to compete for limited floor/shelf space at these retail stores? And how many YEARS it could take before they even get through a few dozen doors, let alone anywhere near 2,000 locations? 6
  • 7. Show Me The Solution Do You Know How many Main-Stream Retail Stores in the US Can Be Made Available Immediatelyto YOUR Men’s Skin Care and Anti-Aging brand? 7
  • 8. Try 50,000+ Main-Stream Retail Stores 8
  • 9. 9 IMAGINE! There are Patented Marketing Systems available to help Your Brand capture 50,000+ Main-Stream Retail Stores and access more than 1.5 million Potential USBuyers Per Day
  • 10. •50,000 first tier Main-Stream retail stores •100,000 second tier retail stores• Each with its own retail floor/shelf space******* 10 In this ExclusiveNewDistribution Channel For Your Men’s Skin Care and Men’s Anti-Aging Brand!
  • 11.
  • 13. Household Names well known to consumers in North America, Latin America, Asia, Middle East, European Union and Africa
  • 14.
  • 15. “Why the Beauty Industry Hates Men” Article Series is Your 1st Step & Key to the insight of these Patented Marketing Systems: This ground breaking series of articles take an in-depth and candid look at the Beauty Industry's Multi-Billion Dollar ’Man’ Problem Resulting from its decades-long misguided approach on the marketing of Men’s Skin Care and Men’s Anti-Aging products to the General Male Population 13
  • 16. “Why the Beauty Industry Hates Men”Article Series Check it out for FREE at: http://www.FaceLubeBlog.com/?cat=14 14
  • 17. Expect a Revolutionary Solution Later in the Series… To Turn the Beauty Industry’s Multi-Billion Dollar’Man’ Problem into … Once-in-a-Lifetime Opportunity for YOU: the Progressive Beauty Company 15
  • 18. “Fortune Favors the Bold”Alexander the Great 16
  • 19. Remember the Visionary Pioneers of … Apple®, IBM® Amazon®, eBay®, Facebook®, Google®, Microsoft®, Groupon® and L’Oreal® Just to name a few… When they were just Start-Up’s Gathering Momentum? 17
  • 20. Wouldn’t You like to Get Ahead of the Competition and Get Started Before Your Competitors secure the rights to this Exclusive New Distribution Channel? 18
  • 21. 19 This is NOT Hype This is NOT Multi-Level Marketing There is NO Catch, and This is FOR REAL For more information, please visit: http://www.FaceLube.com/
  • 22. Re-Cap Art of Shaving (2009): 640+ Stores = USD $ 60 million Zirh (2009): 600+ Stores = USD $ 40 million Your Men’s Skin Care Brand (2011): 50,000+ 1st Tier and 100,000+ 2nd Tier Stores =How Much $$$$$? 20
  • 23. Home of Ultra Masculine Face Care™ For a Man’s Man® http://www.FaceLube.com 21 Music by Professor Klig