How An Advertiser and Agency
See The Future of Advertising in Print and Online
Fabrice Dekerf,
Managing Director,
Germaine, Belgium
INMA, Krakau,
September 30th 2010
2. How An Advertiser and Agency
See The Future of Advertising in Print and Online
Fabrice Dekerf,
Managing Director,
Germaine, Belgium
INMA, Krakau,
September 30th 2010
8. WHAT DO
PUBLISHERS THINK First aid for a failed viral
AGENCIES
Your viral didn't turn out to be viral? Here's what to do.
WANT?
http://www.youtube.com/watch?v=FOcujXpbkhg
13. ADVERT
High impact campaigns ISERS
with clear and instant ROI
1) Massive reach
2) The right people
3) Instant conversion into sales
4) Traceability MY BRANDED
5) Consumer (inter)action PERSONAL APP
19. GERMAINE De Belgen hebben op zijn minst gezegd gemengde gevoelens bij de volgende
verkiezingen. Prominenten en andere mensen hebben al te kennen gegeven om niet te
gaan stemmen. Misnoegde bijzitters hebben ook niet veel zin om te komen. Maar doen ze
THOMAS COOK: het ook echt? Thomas Cook biedt alvast de mogelijkheid om de daad bij het woorde te
voegen. Zo ontwikkelde GERMAINE voor Thomas Cook een ‘politiek niet zo correcte’ on
line activatie. Wie tot het kamp van de niet-stemmers behoort kan campagne voeren om
een zetel te verdienen… in een vliegtuig van Thomas Cook naar Kreta. Je kan via de site
GRONDWETTELIJK www.stemjezelfweg.be (www.partipourleselections.be)op 13 juni in het zonnige zuiden
zitten in plaats van in het stemhok. De campagne werd gelanceerd via de facebook
fanpage van Thomas Cook en sprak ook via bloggers latente en minder latente
AFWEZIG OP 13 JUNI gekende niet-stemmers aan. Het concept sloeg aan en had na een paar dagen al
honderden volgelingen.
26. FOR MORE INFORMATION
Chaat Butsunturn, 415-391-7900 x114
cbutsunturn@kearnswest.com
OR Amanda Piasecki, 202-535-7800 x114
apiasecki@kearnswest.com
ACSI: Higher Satisfaction With PCs, Appliances and
The iPad is the highest-scoring Electronics May Signal Rebound in Consumer Demand
product that a leading consumer
satisfaction index has ever tracked. Apple, Whirlpool on Top; Strong Gains for GE, Dell, Acer and HP
ANN ARBOR, Mich., [September 21, 2010]—Customer satisfaction improves for major
household appliances and is at or near all-time highs for personal computers and big-
ticket consumer electronics such as televisions, according to a report released today by
the American Customer Satisfaction Index (ACSI). Amid recent news of weak durable
goods growth and the continued uncertainty of the housing market, the ACSI results may
provide a glimmer of hope for future demand for these durable products.
“In order for demand to rebound, consumers must exhibit an increased desire to spend
and have the means to do so,” said Claes Fornell, founder of the ACSI and author of The
Satisfied Customer: Winners and Losers in the Battle for Buyer Preference. “ACSI data
suggest that for durables, the first condition has been met in the form of higher customer
satisfaction. Whether this will translate into increased consumer demand will depend on
positive movement in the factors that impact the means to spend: employment, wages
and access to credit.”
Personal Computers: Apple Dominates Amid Industry-Wide Improvement
Satisfaction with personal computers surges 4.0% to match the all-time industry high of
78 on the ACSI’s 0 to100-point scale. Apple gains 2% to 86, its highest score ever. This
marks the seventh straight year that Apple leads all other PC makers, and the 9-point gap
between Apple and its nearest competitor is the largest in ACSI.
Many Windows-based machines also improve and no brand declines. Dell improves 3%,
while Acer (Gateway and eMachines) and the HP division of Hewlett-Packard both rise
4%, forming a three-way tie at 77—well behind Apple. These companies are joined by
the aggregate of all smaller PC makers, such as Sony and Toshiba, which gains 4% to 77.
“Windows-based PC brands appear to have recovered from the problems associated with
the Windows Vista software,” said Fornell. “Barely a year into the release of Windows
34. Targetted apps
with a clear use/target
e.g. monday sports analysis app
e.g. cultural calender app (reviews)
(location based)
1) Real added value for the customer
2) Open: Learning & working together
3) Selective reach
4) Traceability & conversion
5) Repeated use
38. WE
ARE
NOT
ALONE
http://www.youtube.com/watch?
v=vLIHLuApG8E&feature=player_embedded#!
39. 2011
4
3
2
5
0 FUTURE OF DISPLAY
ADVERTISING
BY GOOGLE
Sexy and Smart.
1) 50% to include cost-per-video-view
2) 50% of audience buying will be in real time
3) Mobile will be the number one screen
4) At least 5 new metrics more important than click
5) 75% of ads will be socially enabled
6) Rich media in 50% of brand campaigns
7) Display will be a $50 billion industry
http://www.google.com/adwords/watchthisspace/live/
(IAB Mixx NY Sept. 29th 2010)
40. FUTURE OF DISPLAY
ADVERTISING
BY GOOGLE
BUT THIS MIGHT BE
A BIT TOO FUTURISTIC
FOR MANY ADVERTISERS