1. The Place to Stay Fit, Healthy & HAPI
Fabrice A. Boutain
CEO / Founder
ceo@hapilabs.com
@fabriceboutain
Quantified Self Paris,
June 28 2013

2. BACKGROUND
COMPANY
PRODUCTS

3. 3 key dates in my life
1971: Nutrition (born gluten intolerant)
1988: Sport / Pole Vault (National level athlete)
1995: Internet discovery and revolution

4. 1996: First start up (PageFrance)
2000: First success (sold to Lycos)
2001: First book and first child
1996-2001: The start-up years

5. 2002-2011: The entrepreneur years
2002: Personal Development and
online platform (ANXA.COM)
80 000 paying subscribers
2007: Personalized coaching &
social network (Aujourdhui.com)
2M unique visitors
2011: Nutritional supplements &
biotechnology (Actinutrition.com)
150 000 products sold per year

6. 2011-2013: The HAPI years
2011: 40 years-old;
search for meaning,
better health and
improved quality of life
2012: Creation of
HAPILABS, platform
and connected devices

7. Why HAPIness?

8. What is HAPIness?
3 levels of happiness:
• The Pleasant Life: as many
pleasures as
possible, comfort, but it doesn’t
last.
• The Good Life: time
stops, you’re one with the
music, flow.
• The Meaningful Life:
using your strengths for
something bigger than you
are, contributing to the lives of
others, maximum life
satisfaction, last longer.
Source: Martin E. P. Seligman on “Authentic Happiness”

9. The connection between Health & HAPIness
What research have found:
• Happiness improves the functioning
of keybiological processes
University College London
• Optimistic people are up to 50%
less likely to suffer a heart attack or
a stroke
Harvard School of Public Health
• There's a strong connection
between positive mental health and
longevity
American Journal of Public Health
What people think:
"A happier person is a healthier person and, in
turn, a healthier person is a happier person."

10. Approved by science
"Happy people are more
likely to have fulfilling
marriages and
relationships, high
incomes, superior work
performance, community
involvement, robust health
and even a long life.“
Sonja Lyubomirsky, PhD

11. BACKGROUND
COMPANY
PRODUCTS

12. What is HAPILABS?
HAPILABS was founded in 2012 to provide individuals the
right tools to monitor and manage their personal health and
fitness data in order to improve their overall HAPIness.

13. Helping people adopt good habits
• People want to gain better control over their lives
• Connected devices & apps can help them adopt good habits
• They need a easy-to-use platform to gather and cross all
data they tracked about themselves
• If it can be measured, it can be improved

14. A positioning across current trends
QUANTIFIED
SELF
FIGHT
AGAINST
OBESITY
INTERNET
OF THINGS
MINDFULNESS
HAPILABS
PLATFORM

15. A platform to stay fit, healthy and HAPI
Mobile app:
• View your progress
• Track your performances
• Save your HAPImoments with
pictures, videos and comments
Web Dashboard:
• Manage data from your
devices
• Set your workout goals
• Share your HAPImoments

16. Stay in top shape by filling up the 3 flasks of a healthy balanced life:
• EAT: 50% of your health stands in the food you take
• LIVE: Exercise, sleep and relaxation can always be improved
• LOVE: Mood and HAPIness trackings are key to quality of life
Visualize your level of shape (block 1)

17. Gather all your personal health & fitness data in a single place
• All your data (sleep, steps, meals…) are just one click away
• Cross-devices platform (all available API are plugged)
• Allows manual tracking when user doesn't have device yet
Track all your stats and data (block 2)

18. You can access a variety of coaching programs to:
• Better use your favorite devices; Flex, Up, HAPIfork, …
• Improve your skills in various fields with top experts and
renowned coaches
Learn and improve yourself (block 3)

19. • Make healthy living a game with your family
• Find new friends in your area of interest
• Discuss about your favorite devices and topics
Play & share with the ones you love (block 4)

20. Score points to make life healthier & HAPIer
• All activities are rewarded with HAPIfuel based on how good
they are for your wellness
• A real-time real-life game for your friends and family
Today, Annie
scored 60
HAPIfuel for a
healthy meal and
75 HAPIfuel for a
good 8 hours of
sleep
Today, Bob
scored 220
HAPIfuel for
11,000 steps and
30 HAPIfuel for
30 minutes
meditation

21. A cross-devices, cross-apps platform
You can choose which device or app you use for tracking what!
Annie uses Fitbit
Zip to track
steps, Jawbone
Up to track sleep
and Withings
Pulse to track
heart-rate
Bob uses
Jawbone Up to
track
steps, Larklife to
track sleep and
HAPIfork to track
meals

22. A friendly ecosystem
Samsung
S HEALTH
Other Devices Other Apps
Secure data sharing
Through API

23. BACKGROUND
COMPANY
PRODUCTS

24. Introducing HAPItrack, the first activity
tracker that also tracks your HAPIness
• Bluetooth “Fitbit-like” activity tracker (steps, distance, calories)
• Tracks daily HAPImoments
• Comes with mobile app + online dashboard
• Fun & friendly design

25. Why it is important to track HAPIness
Source happier

26. HAPIbutton, patented technology
Capture your HAPImoments before they fade away.
How it works...
1. Press
2. Capture
3. Amplify
4. Enrich
5. Share

27. Introducing HAPIfork, the first connected
fork that tracks your eating habits
Powered by

28. http://www.youtube.com/watch?v=U3vMUiVtCtY

29. CES Recognition

30. What can HAPIfork do?
ALERT
SYSTEM
MEASUREMENT
SYSTEM
TRACKING
SYSTEM
Alarm Set-up
3 settings
Simple measurement
Rhythm
Overspeed
LED & Vibrations
Hygiene
Stainless steel fork head
Aluminium fork handle
Easy to disassemble
and wash
Tracking
Meal times
Number of meals
Duration of meals
Interval between
fork servings
Number of fork
servings
Easy Sync
Bluetooth & USB
Mac / PC
Smartphones / Tablets

31. What HAPIfork complete solution includes
• A connected device
• A mobile app (IOS & Android)
• An online dashboard
• A coaching program to eat better and healthier
• A fun online social game

32. What a meal with HAPIfork looks like

33. They had a meal with the HAPIfork!
" One meal wasn't enough time to cure me of my snarfing
ways, but I was more aware of how fast I ate for the rest of the
day.“
Heather Kelly, CNN
" It only took a few rumbles of my mouth to slow me down. By
the end of the meal, I began to unconsciously place my fork into
a flat position, rather than holding it like a spear waiting for
attack.“
Gregory Ferenstein, TechCrunch
“It became a bit of a game to see what actions and behaviors
would and would not produce the vibration alert. I was unusually
aware of the speed with which I was eating; in these
regards, the HAPIfork was already working.”
Amber Bouman, TechHive

34. Thank You
"I have decided to be [HAPI]
because it's good for my health."
(Voltaire)

35. It’s time to join the
HAPI revolution!
www.hapilabs.com
@fabriceboutain
ceo@hapilabs.com