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Social Media for NOMCVB Members
- 1. Applied Social Media Join the Party
- 2. My Website. My Rules.
- 3. But there are things you can and can’t control
- 4. Visitors Overview shows total visitors, unique visitors and time on site. 4 Google
- 5. Google Narrow down exactly where your visitors are coming from.
- 6. 6 Google You can even get a detailed breakdown into the state and city and the quality of traffic from each.
- 7. Google Referring sites can be a powerful resource. Analytics shows the current top referral sites ad the quality of that traffic.
- 8. A review of the keywords can also be helpful to determine which search terms have the highest quality and where to focus your SEO and paid search efforts. Google
- 9. Visitor Loyalty and Length of Visit drill further down into visitor behavior. 9 Google
- 10. Which pages of your site are getting the most traffic and what people are doing on those pages – leaving, continuing into the site? Which products are most popular? Google
- 11. Google Using Analytics you can track the goals on your website –leads, sales, or particular URLS.
- 12. House Party
- 13. Facebook Customize and tailor your page to best fit the immediate needs of your audience
- 14. Facebook Facebook Use Static FBML to create customized tabs to share your Menu, Specials and Cool information.
- 15. Facebook Facebook Use WildFireto create promotions, contests and giveaways
- 16. Facebook Facebook Connect your other Social Networks to create a 360-degree experience in one place
- 17. Facebook Facebook Target Page updates by age, gender and location
- 18. Facebook Target new users with Facebook Ads
- 19. Facebookbr />Facebook Measure your success with Facebook Insights
- 20. Block Party
- 21. Twitter Customize your search to a specific geographicregion
- 22. Twitter Organize and effectively handle messages with a third party application like CoTweet
- 23. Twitter Create multiple searches
- 24. Foursquare
- 25. Foursquare Who’s “checking in” to your business?
- 26. Yelp
- 27. There’s a great big world outside of your block You are here.
- 28. How do you get found?
- 30. - Own Your Online Presence
- 31. op·ti·mize :to make as perfect, effective, or functional as possible
- 32. op·ti·mize : to make as perfect, effective, or functional as possible http://www.google.com/sktool/
- 33. There’s no place like home.
- 34. FSC |Interactive www.fscinteractive.com www.Twitter.com/fscnola 4122 Magazine Street New Orleans, LA 70115 504.894.8011
Editor's Notes
- You might be able to control what goes on in your house
- In the Analytics visitor overview you can see the total visits to the site, as well as the number of unique visitors. You can also see the average time on site and average number of pages that each visited.
- Of the visitors to the site, Analytics will show you who came from directly entering the URL, who came from organic search (by search engine) and what sites or online advertising sent referrals to your site. You can also track time on site here to see the effectiveness of each medium.
- Geographic breakdown of your visitors provide great insight to your best target markets and highest brand awareness.
- shows you how many new visitors came to the site in the designated time frame for the report. You can also view if you have repeat visitors and how often they visit in the given time frame. Analytics shows you the average visit length which give you a good idea of the amount of qualified traffic coming to your site.
- Each Analytics account allows for 4 goals to be set at one time.
- There are now over 270 thousand businesses reviewed on Yelp