Presentazione degli spazi sui media sociali dell'Università di Urbino Carlo Bo realizzata per il corso di formazione ai tutor 2011/2012

1. SOCIAL MEDIA @UNIURB.IT
Fabio [.] Giglietto [@uniurb.it]
Deparment of Communication Studies| LaRiCA | Università di Urbino Carlo Bo

2. I social media a UNIURB
• Facebook
– https://www.facebook.com/uniurbit
– https://www.facebook.com/groups/17684724784/
• Twitter
– https://twitter.com/#!/uniurbit
• Flickr!
– http://www.flickr.com/photos/uniurbit
• YouTube
– http://www.youtube.com/uniurbit

8. I social media negli atenei italiani
50.00%
(n=95)
44.20%
45.00%
40.00%
35.00% 32.60%
29.50%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00% 2.80%
0.00%
Facebook YouTube Twitter Flickr!
Source: Lovari, Alessandro and Giglietto, Fabio, Social Media and Italian Universities: An Empirical Study on the Adoption
and Use of Facebook, Twitter and Youtube (January 2, 2012). Available at SSRN: http://ssrn.com/abstract=1978393

9. Facebook page Likes
25000
20000
15000
10000
5000
0
Source: http://larica.uniurb.it/nextmedia/lab/osservatorio-pagine-ufficiali-delle-universita-italiane-su-facebook/

10. Facebook page Likes/Iscritti
300.00%
250.00%
200.00%
150.00%
100.00%
50.00%
0.00%
Source: http://larica.uniurb.it/nextmedia/lab/osservatorio-pagine-ufficiali-delle-universita-italiane-su-facebook/

11. Altri media sociali
• Twitter: 1733 followers / 85 following (17/28)
• YouTube: 23783 video views / 15 videos
(16/32)
• Flickr!: 109 photo sets

12. People who have interacted with or viewed
UNIURB Facebook Page or its posts
6000
5000
4000
3000
2000
1000
0

13. Daily Comments created on UNIURB
300
Facebook Page’s content
250
200
150
100
50
0

14. 209 commenti su un singolo post…

15. Risposte personali, informali e ironiche

17. Gestire il dissenso

18. Abbiate pazienza…

19. Alla fine vi ringrazieranno…