1. Mobile Social Media
Moderator:
Gregory Birge, Managing Director, F5 Digital Consulting
Presenters:
Gilles Badinet, CEO, EyeKa
Deep Malhotra, Director of Sales & Business Development,
MySpace India

2. Mobile Social Media
Discussion Points:
• The migration of online communities on mobile
• Social media and UCG’s next phase in the mobile world
• International examples of social networks utilising mobile
• Developing a 360 degree approach to mobile social media
• Impact on the consumer
• Business model evolution, advertising model
• Platform evolution

3. Mobile Social Media
300M 98M 50M 64M
1999 2002 2002 2004
• The migration of online communities on mobile

4. Mobile Social Media
• Social media and UCG’s in the mobile world

5. Mobile Social Media
• International examples of Mobile social networks

6. Example
Mobile Social Media
http://
landingpages.millennialmedia.com/
custom/juno/landing.php

7. Mobile Social Media

8. Mobile Social Media
• 360 degree approach to mobile social media

9. Mobile Social Media
songs
fragmenting
• Cannibalization

10. Mobile Social Media
Do you have 15mn ?

11. Mobile Social Media
http://upload.wikimedia.org/wikipedia/commons/9/9c/Rational_scale_to_assess_the_harm_of_drugs_
%28mean_physical_harm_and_mean_dependence%29.svg
• Consumer impact ?

12. Mobile Social Media
• Platform evolution ? What needs, what to expect ?

13. Mobile Social Media
Computer Mobile
 Ring….................tone
 Polyphonic……..tone $1-
 True……………...tone $5
Subscription
?
• Business impact, business model

14. Mobile Social Media

15. Mobile Social Media
Personal
Portable Collaborative
• What is next ?