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Adtech Tokyo2010

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Gregory Birgé
Gregory Birgé
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Slides for AdTech Tokyo 2010 Integration of Media and Technology fanatic@f5dc.com +65 9111 6849 WWW.F5DC.COM
© F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
© F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
New Role of PAID MEDIA : SUPPORT Marketing Media you spend to Push a message to a Consumer © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
New role of OWNED MEDIA : LIGHT HOUSE Marketing efforts to represent corporately your brand © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
New role of EARNED MEDIA : DIALOG Marketing Media that cost time to create propagate and maintain it adapted from Marketing profs LLC definition © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
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© F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
© F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
THANKS fanatic@f5dc.com +65 9111 6849 WWW.F5DC.COM

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Adtech Tokyo2010

  • 1. Slides for AdTech Tokyo 2010 Integration of Media and Technology fanatic@f5dc.com +65 9111 6849 WWW.F5DC.COM
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  • 4. New Role of PAID MEDIA : SUPPORT Marketing Media you spend to Push a message to a Consumer © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
  • 5. New role of OWNED MEDIA : LIGHT HOUSE Marketing efforts to represent corporately your brand © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
  • 6. New role of EARNED MEDIA : DIALOG Marketing Media that cost time to create propagate and maintain it adapted from Marketing profs LLC definition © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
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