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earth
        fire
     water
imagination
      volume 2
      edition 1
                  elements 1
If you would like to contribute please get in touch. you will find contact details
 here

 f4mmedia@gmail.com
 http://www.f4mmedia.co.uk
 http://www.futurhoodav.co.uk                                                         Here we present the new ‘elements’, no longer just a series of style books
 http://f4mmedia.wordpress.com                                                        and portfolios but an irregular - and I mean very ‘irregukar’ magazine of
                                                                                      the things that interest me. You will find bits and pieces of the things I
                                                                                      am working on or have just completed., generally the things I want to talk
                                                                                      about.
                                                                                      If you can please subscribe to my various channels, I have a good few.
                                                                                      Donations via paypal would be useful - f4mmedia@gmail.com.
                                                                                      There are resources to be found on a variety of my channels and pages -
                                                                                      graphic and video resources in the main.
                                                                                      There are some new projects coming through, mainly centred on work in
                                                                                      Sheffield and Sweden.



 twitter@f4mmedia
 08432895485
 http://www.behance.net/futurhoodav
 http://entertainingtoolbox.wix.com/arts
 https://f4mmedia.artery.io/
 http://www.youtube.com/user/futurhoodav
 http://www.youtube.com/user/f4mmediavideo




elements 2
elements 3
I really like hybrids. Although grunge may have fallen by
             the wayside somewhat given the rise in popularity of
             other design schemasand styles, something I like to call
             electro grunge still has some appeal and some use.




elements 4
graphic
                                                               resources


There are a number of freebies in our deviant art porfolio.    As you will undoubtedly notice I am not a trained graphic
Feel free to download away. Always useful for anyone           artist. I am simply someone who has an abiding love of
needing graphic content.                                       the visual - whether it is still imagery, illustration, graphic
In addition there are a number of paid for prints available.   design or moving imagery, animation, motion graphics or
You can find more on fine art america                          film.
a paypal donation to f4mmedia@gmail.com would be               You find a varoety of other reources on the artery
nice - it will help                                            webstore - f4mmedia



                                                                                                                                 elements 5
elements 6
elements 7
Business Video

         Video you make for your business can be so much more than
         the almost blank face direct to camera, or the evangelical
         emotivism, you find around. It certainly can be more than a few    One thing you can do is to look for small, low overhead
         still images strung together and a complementary few bits of       agencies - yes like f4mmedia! So why shouldn’t I put in a
         text, perhaps as lower thirds, crawling along the bottom of the    pitch for us. We are cute and lovable, we also have a sense of
         screen or, perhaps, as a sort of sidebar scroll.                   humour.

         We have a tagline - ‘who put the art into marketing’.              We are not the greatest things since sliced bread, the answer
                                                                            to world peace, or the cure for all of the dread diseases and
         No we are not giving ourselves airs and graces, but we do try to   the common cold.
         make what we produce interesting without being
         overpoweringly self-absorbed.                                      We are straight up, honest, hard working and have eyes and
                                                                            ears as well as imaginations. So why don’t you just pick up
         Video is well within the reach of small businesses these days.     the phone or send us an e-mail.
         For those who have the courage the next step is often to do
         it yourself. This can be a mistake. Then again, learning by your   The images come from a promo we did for ourselves a little
         mistakes is an old adage                                           while ago. The discounts are still running. They won’t forever.




elements 8
elements 9
elements 10
As with all marketing video has its own rules. The
                                                          basics are that it should run with the overall
                                                          branding scheme. If you don’t have one, or it is
                                                          implicit or unconscious - make it plain. This makes all
                                                          sorts of things a lot easier. Clearly set out your
                                                          message, your story, your tagline, palette, design
                                                          scheme, the landscape, setting and scene, the
                                                          palette and typography, where applicable.




There are lots of different sorts of business video. Do   Think carefully about your targets. To aim squarely at
not assume that what you think will work well is          them you need to find the right channels, as well as
going to be necessarily true.                             the right content.

Promos, demos, presentations, testimonials, straight      Get someone else to look at the whole project - you
ads, comparisons, staff presentations, how-tos, i         get too many answers ‘yes’, ‘great’, ‘I like it’, from those
nfomercials, these are just a few. One Market Media       close, or those working directly for you.
llists 51 different forms of business video. They are
not far wrong.                                            After all that - you can always call us.




                                                                                                                         elements 11
Audio-
                    visual art


              Can you give it a real and full definition?

              I call myself an audio-visual artist. Why? Because I play and
              produce, eventually creating pieces to be watched on a
              screen or projected. These pieces incorporate all too often el-
              ements of video, music, spoken word, text, still imagery from
              photo, vectors and so on.

              I like it! I hope you do as well.




elements 12
These images are taken from a recent project called
‘wireframe steam’. You can find it here, on youtube.

I had been musing on the whole steampunk thing. As usual I
got caught up in the musings and let my mind and
imagination wander. A little wireframe here and there, a few
pieces of bright blocks, well windows 8 is floating around,
a blur or two to fit my generally dizzy nature and the visuals
came about.




As with all of my visuals and visual art, that side of things was
porduced under the name Quantize of futurhood av.

The music was produced under the name Silverback DJ,
something from the dim and distnt past ... the days of our old
club night, Spannered - don’t ask.

Out of samples supplied as a bonus by Loopmasters and a
couple of other bits, I managed to create what I think is a
suitable piece. Just a nod towards steam, if that can be done.


                                                                 elements 13
elements 14
music
                   video
I really enjoy creating music videos - you can find a
whole range on the youtube channel - futurhoodav

There are video there ranging from hiphop, through
dubstep, chilled/ambient, to varieties of house, from
minimal to tech and so on.

You will notice that the videos on my channel are not
just performance videos. For me there is nothing worse
than the tired and tedious performance music videos,
set and shot in a place predictable for the genre, indeed
predictable in every way.

I like to use footage, styles, motion graphics that are
evocative but certainly not predictable.
                                                            elements 15
elements 16
elements 17
elements 18
elements 19
work
                     in
              progress
                          Here are some stills from recent pieces uploaded to the
                          futurhood av youtube channel.
                          playing with bits and pieces in and around a steampunk ethic
                          but not taking on the style directly.
                          The titles played with the notion of anti-aliasing.
                          I may look at doing something to unify all of them and take the
                          thread on to something closer to steampunk proper or find an
                          established or recognizable hybrid to make all of these bits and
                          pieces something singular.




elements 20
elements 21
elements 22
elements 23
elements 24

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Elementsv2e1

  • 1. earth fire water imagination volume 2 edition 1 elements 1
  • 2. If you would like to contribute please get in touch. you will find contact details here f4mmedia@gmail.com http://www.f4mmedia.co.uk http://www.futurhoodav.co.uk Here we present the new ‘elements’, no longer just a series of style books http://f4mmedia.wordpress.com and portfolios but an irregular - and I mean very ‘irregukar’ magazine of the things that interest me. You will find bits and pieces of the things I am working on or have just completed., generally the things I want to talk about. If you can please subscribe to my various channels, I have a good few. Donations via paypal would be useful - f4mmedia@gmail.com. There are resources to be found on a variety of my channels and pages - graphic and video resources in the main. There are some new projects coming through, mainly centred on work in Sheffield and Sweden. twitter@f4mmedia 08432895485 http://www.behance.net/futurhoodav http://entertainingtoolbox.wix.com/arts https://f4mmedia.artery.io/ http://www.youtube.com/user/futurhoodav http://www.youtube.com/user/f4mmediavideo elements 2
  • 4. I really like hybrids. Although grunge may have fallen by the wayside somewhat given the rise in popularity of other design schemasand styles, something I like to call electro grunge still has some appeal and some use. elements 4
  • 5. graphic resources There are a number of freebies in our deviant art porfolio. As you will undoubtedly notice I am not a trained graphic Feel free to download away. Always useful for anyone artist. I am simply someone who has an abiding love of needing graphic content. the visual - whether it is still imagery, illustration, graphic In addition there are a number of paid for prints available. design or moving imagery, animation, motion graphics or You can find more on fine art america film. a paypal donation to f4mmedia@gmail.com would be You find a varoety of other reources on the artery nice - it will help webstore - f4mmedia elements 5
  • 8. Business Video Video you make for your business can be so much more than the almost blank face direct to camera, or the evangelical emotivism, you find around. It certainly can be more than a few One thing you can do is to look for small, low overhead still images strung together and a complementary few bits of agencies - yes like f4mmedia! So why shouldn’t I put in a text, perhaps as lower thirds, crawling along the bottom of the pitch for us. We are cute and lovable, we also have a sense of screen or, perhaps, as a sort of sidebar scroll. humour. We have a tagline - ‘who put the art into marketing’. We are not the greatest things since sliced bread, the answer to world peace, or the cure for all of the dread diseases and No we are not giving ourselves airs and graces, but we do try to the common cold. make what we produce interesting without being overpoweringly self-absorbed. We are straight up, honest, hard working and have eyes and ears as well as imaginations. So why don’t you just pick up Video is well within the reach of small businesses these days. the phone or send us an e-mail. For those who have the courage the next step is often to do it yourself. This can be a mistake. Then again, learning by your The images come from a promo we did for ourselves a little mistakes is an old adage while ago. The discounts are still running. They won’t forever. elements 8
  • 11. As with all marketing video has its own rules. The basics are that it should run with the overall branding scheme. If you don’t have one, or it is implicit or unconscious - make it plain. This makes all sorts of things a lot easier. Clearly set out your message, your story, your tagline, palette, design scheme, the landscape, setting and scene, the palette and typography, where applicable. There are lots of different sorts of business video. Do Think carefully about your targets. To aim squarely at not assume that what you think will work well is them you need to find the right channels, as well as going to be necessarily true. the right content. Promos, demos, presentations, testimonials, straight Get someone else to look at the whole project - you ads, comparisons, staff presentations, how-tos, i get too many answers ‘yes’, ‘great’, ‘I like it’, from those nfomercials, these are just a few. One Market Media close, or those working directly for you. llists 51 different forms of business video. They are not far wrong. After all that - you can always call us. elements 11
  • 12. Audio- visual art Can you give it a real and full definition? I call myself an audio-visual artist. Why? Because I play and produce, eventually creating pieces to be watched on a screen or projected. These pieces incorporate all too often el- ements of video, music, spoken word, text, still imagery from photo, vectors and so on. I like it! I hope you do as well. elements 12
  • 13. These images are taken from a recent project called ‘wireframe steam’. You can find it here, on youtube. I had been musing on the whole steampunk thing. As usual I got caught up in the musings and let my mind and imagination wander. A little wireframe here and there, a few pieces of bright blocks, well windows 8 is floating around, a blur or two to fit my generally dizzy nature and the visuals came about. As with all of my visuals and visual art, that side of things was porduced under the name Quantize of futurhood av. The music was produced under the name Silverback DJ, something from the dim and distnt past ... the days of our old club night, Spannered - don’t ask. Out of samples supplied as a bonus by Loopmasters and a couple of other bits, I managed to create what I think is a suitable piece. Just a nod towards steam, if that can be done. elements 13
  • 15. music video I really enjoy creating music videos - you can find a whole range on the youtube channel - futurhoodav There are video there ranging from hiphop, through dubstep, chilled/ambient, to varieties of house, from minimal to tech and so on. You will notice that the videos on my channel are not just performance videos. For me there is nothing worse than the tired and tedious performance music videos, set and shot in a place predictable for the genre, indeed predictable in every way. I like to use footage, styles, motion graphics that are evocative but certainly not predictable. elements 15
  • 20. work in progress Here are some stills from recent pieces uploaded to the futurhood av youtube channel. playing with bits and pieces in and around a steampunk ethic but not taking on the style directly. The titles played with the notion of anti-aliasing. I may look at doing something to unify all of them and take the thread on to something closer to steampunk proper or find an established or recognizable hybrid to make all of these bits and pieces something singular. elements 20