SmartRM is a viral social networking service for sharing confidential content with friends or colleagues in a protected way. The SmartRM software converts PDF documents, videos or audio tracks into encrypted MPEG-21 files that can be shared with anyone you like: only the enabled contacts can read, view, listen, print the content, at the conditions that have been specified. With SmartRM you can know when and how many times your contacts have accessed your files, as well as grant or remove permissions dynamically. SmartRM services are for all: individuals, professionals and developers. Our basic services are free, and exciting premium features can be purchased with a flexible pricing model. Free download from http://www.smartrm.com

1. Get your digital
rights now!
Keep on sharing, do it the Smart way | www.smartrm.com 1

2. Our vision
An
open,
standard
and
easy-­‐to-­‐use
solu-on
available
to
the
masses
enabling
security,
confiden-ality
and
mone-za-on
of
digital
assets
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3. Problem:
YOUR digital content is at risk
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4. Unsecured consumer content is a big
problem
Personal private content
Emails
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5. … which is even more serious for the
enterprise!
The Ferrari scandal
Precious corporate information
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6. Our solution
We
offer
Digital
Rights
Management
services
to
individuals,
professionals
and
enterprises
based
on
our
interoperable
and
standard-­‐based
soFware
plaHorm.
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7. SmartRM applications
SmartRM
products
Target
user
Product
features
Freeware,
cross-­‐plaHorm
browser
plug-­‐in
with
 SmartRM
plug-­‐in
render
and
creator;
integrated
with
social
networks;
premium
features
via
Web
Console
(tracking
content
usage,
change
permissions).
 SmartRM
App
Consumers & SoHo Same
features
as
above,
packaged
as
a
stand-­‐
alone
applica-on.
Stand-­‐alone
SmartRM
cross
plaHorm
mobile
 SmartRM
Mobile
applica-on
(Windows,
Android,
IPhone).
Support
large
amount
of
files
and
batch
processing;
advanced
users/groups
 SmartRM
Creator
SoHo & SME management;
pre-­‐defined
and
customizable
templates
for
specifying
permissions;
Web-­‐
based
console.
SmartRM
Server
bundled
to
SmartRM
Creators
 SmartRM
Suite
SME and Enterprise –
allows
a
total
control
over
user
base;
includes
the
e-­‐commerce
module
for
selling
content
to
customers
and
among
them.
Open
toolkit
and
APIs
for
developers
–
allow
to
 SmartRM
SDK
Developers integrate
SmartRM
features
in
third
party
applica-ons.
Keep on sharing, do it the Smart way | www.smartrm.com 7

8. SmartRM Plug-in (1)
1. Download the
SmartRM software from
www.smartrm.com
2. Import your
contacts
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9. SmartRM Plug-in (2)
4.
Share
the
protected
content
with
the
people
you
want
(via
chat,
email,
etc.
or
our
server)
3. Choose how your
contacts can use the server
content
MP21
MP21
MP21
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10. SmartRM Plug-in (3)
server
license license
5. Use the content
SmartRM according to granted SmartRM
PDF Audio/
Renderer
rights and conditions Video
Renderer
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11. SmartRM Creator
MP4! ?
employees 3rd party server
use via SmartRM use via
web interface
Creator REST API
protected content licenses
MP21
MP21
server
MP21
MP21
Keep on sharing, do it the Smart way | www.smartrm.com 11

12. High flexibility + business rules
enforcement
My
dataroom
on
Dropbo
x
only
contains
protected
Only
those
who
bought
my
MP21
files,
so
I’m
relaxe
port
can
read
it
d
financial
re
when
I
share
my
folders!
Digital
Archives
can
now
be
created
–
content
is
protected,
stored
and
made
accessible
in
a
standard
format!
Only
sele
customer cted
s
can
read Follow
me
on
twi>er
and
you
special
ta
my
will
listen
to
my
song
for
free!
rgeted
off
er
Keep on sharing, do it the Smart way | www.smartrm.com 12

13. Team
Filippo
Chiariglione,
35
(CEO,
CTO)
-­‐ PhD
in
Computer
Science
(Florence
University),
MSc
in
Computer
Science
Engineering
(Polytechnic
of
Turin);
-­‐ MicrosoF
Research
in
Beijing,
Central
Research
Labs
in
London
-­‐ Reference
expert
on
MPEG
DRM-­‐related
standards
and
media
soFware
architectures
Angelo
Difino,
34
(VP
of
Product
Development,
SmartRM
client
applicaNons)
-­‐ MSc
in
Computer
Science
&
Engineering
from
the
University
of
Turin
-­‐ Telecom
Italia
Lab,
5
years
within
the
mul-media
department
of
TI
research
labs
focusing
on
MPEG4-­‐7-­‐21
technologies.
Alberto
Aresca,
25
(VP
of
Product
Development,
SmartRM
Creator
&
social
networking)
-­‐ MSc
in
Computer
Science
from
University
of
Navarra
-­‐ Developer
of
video
recording
systems
for
web
content
in
InRete
Michelangelo
Altamore,
32
(VP
of
Product
Development,
SmartRM
Server)
-­‐ MSc
in
Computer
Science
from
University
of
Catania
-­‐ Web
applicaNon
developer
for
large
retail
businesses
and
clinical
laboratories
The
R&D
team
comprises
of
8
people
in
total
(including
3
PhDs)
with
experience
on
soFware
architectures,
trusted
compu-ng,
cryptography,
mul-media
standards
and
architectures,
Web
2.0
technologies,
and
more
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14. Board,
Advisors
Board
Advisory
Board
 Leonardo
Chiariglione,
67
 Elserino
Piol,
78
- General
Partner,
Pino
Partecipazioni
- Worldwide
leading
scien-st
in
digital
media
- 40+
yrs
in
Technology
(hardware,
VC)
- Founder
and
president
of
MPEG
(mp3,
mpeg4,
etc.)
- 100+
venture
capital
deals
- Former
Vice
President,
Mul-media,
Telecom
Italia
Labs
 Giuseppe
Verrini,
50
 Giacomo
Cosenza,
50
- Former
MD
SEMEA,
Adobe
- 20+
years
exper-se
as
a
leader
in
JEE
technology
for
- 35+
yrs
in
Technology
services
corporate
customers
 Xin
Wang,
53
- Entrepreneur,
founder
and
CEO
of
Sinapsi
- Chief
scien-st
and
Manager,
Huawei
(USA)
- Open
source
opinion
leader
- CTO
Contentguard
 Gianluca
De>ori,
42
- Computer
science
professor
@
USC,
Los
Angeles,
CA
- Manager
in
Internet
startups
(Italia
Online,
Lycos,
 Marco
Zamperini,
45
Vitaminic)
- Co-­‐founder
Etnoteam
- Serial
entrepreneur,
venture
capitalist
- CTO,
Value
Partners
- Tech
guru
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15. SmartRM
Italy
I3P
|
C.so
Castelfidardo
30/a
|
10129
Torino
Smart
RM
USA
VDC
Center
UMass
Boston
|
100
Morrissey
Boulevard
Boston,
MA
02125
|
USA
Filippo
Chiariglione
-­‐
Founder,
CEO
&
CTO
filippo@smartrm.com
tel.
+39
347
823
0143
skype:
f1l1pp0
Keep on sharing, do it the Smart way | www.smartrm.com 15