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1. How to Use SMS For Event
Marketing

2. The keys to event marketing with SMS
• Awareness: making sure the specifics of your
event or function are well known and
accessible
• Anticipation: creating a sense of excitement
and urgency surrounding your event
• Strategize: don’t rely on a one-off text
message to create awareness and anticipation
amongst subscribers.

3. Know your event
• Before marketing, nail down the specifics of
your event (time, date, location, dress
code, cost, etc.)
• What do you hope to achieve? If your event is
a fundraiser, what is the target amount? If it is
a grand opening, what are hopeful sales
projections?

4. Know your audience
• The SMS marketing strategy you employ will
depend heavily on the target demographic of
your event
• Who do you want to attend, and what
incentives appeal to this base?

5. Set goals
• Know how many people you want to show up
and participate, and be prepared to cater to
them.
• Think past the event; how can you use it to
establish continued communication and
interest?

6. Plan ahead
• Plan event-oriented SMS marketing ahead of
time in order to keep tone consistent
• Know what texts you will send to whom, and
when you’ll send them.
• Approach different subscriber groups with
different styles of outreach

7. The ‘stay tuned’ approach
• Broadcast a message suggesting that
subscribers look out for something exciting on
the way
• This creates awareness and anticipation by
placing your event in the consumer’s mind
before it is announced

8. The ‘countdown’ approach
• Send daily event-centered messages at around
the same time leading up to the event with
interesting content such as progress updates,
photos, and jokes
• Broadcast hourly prior to the event to appeal
to those on the fence about attendance

9. The ‘viral’ approach
• Extrapolate the ‘countdown’ approach by
imparting event specifics
(time, date, location, etc.) individually through
different text messages, making the subscriber
‘hunt’ for clues
• This approach works best with younger
audiences and alongside incentives and
rewards

10. Incentivize
• Give subscribers a reason to pay attention
with incentives
• VIP parking and seating, back stage
passes, discounted entrance, and access to
extended company promotions are great
incentives
• The more you contact your subscribers (i.e.
‘viral’ approach) the more incentives should
be applied