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SoLoMo v 1.0
1.
2.
3.
The Social Local
Mobile Agency New marketing company for the New Age
4.
SOLOMO?
5.
6.
7.
THE CONTEXT
8.
9.
10.
11.
12.
13.
As we speak
India is changing: If this machine is hooked, click on the image! Else you can visit: http://bit.ly/ugJ7yf
14.
15.
16.
*Source: Google India,
2011
17.
18.
19.
This is Great Let’s
Avail the offer! Right?
20.
No! Thanks WHY???
21.
This is where
I am
22.
This is where
the offer is
23.
This is what
lies in between
24.
35 KMS OVER 1
HOUR OF DRIVINGTIME!
25.
70% off on
PIZZA 70% off on Pizza Sample text sample text sample text sample text Text sample text sample text At: XYZ Pizza Corner Lajpat Nagar What just happened? YOU LOST! ME BECAUSE YOUR OFFER DIDN’T FIT THE LOCATION CONTEXT
26.
The new mantra!!
27.
REALTIME SOCIAL FEATURES ACCELERATING
MOBILE USAGE GROWTH = SHARING + LOCAL + FRIENDING.
28.
29.
*Source: Google India,
2011
30.
31.
32.
33.
Run Run Run:
Nike+
34.
Nike+
35.
36.
37.
38.
MINI Gateaway
39.
MINI Gateaway
40.
41.
Mayor offer
42.
43.
44.
Learning from these
brands
45.
Brands need:
46.
Brands need:
47.
But more-over BRAND PURPOSE EXPERIENCE
PLANNERS DISCOVERY MOBILITY PLACE SENSE & RESPONSE ACTIVATION
48.
a team that
49.
a team that
50.
a team that
51.
a team that
specializes on
52.
Are you ready
for future?
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