How I learned to teach the value of my product to my publisher customers.

1. Value Simplified
Cutting-edge ePub3 technology
meets worldwide distribution.

2. Why We Value Our Business
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3. How I Learned to Simplify Our Value
• I'd just read a list of 10 stupid mistakes business people
make written by coach Wendy Stevens.
• I was talking to my wife, Ellen, a fellow Boomer and person who is
a normal consumer of digital information.
• I needed to explain to Ellen how my product is providing value to
my customers. I needed to explain it in a way that would make
Henry David Thoreau, the patron saint of Baby Boomers, proud.
• Thoreau told people that in order to appreciate Nature
(meaning the totality of existence) they must learn to "simplify"
that existence as much as humanly possible.

4. Okay, so Wendy called me on my stupidity (I was busy
making a lot of the mistakes on her list), and my wife
got me talking out loud about the true value I see in
my product. The result is my own list of 10 Reasons Why
the Embellisher™ Mobile Creation, Marketing and
Distribution System is a Value to Publishers:

5. 1. It's portable. In other words, when you use other methods of creating eBooks,
buying eBooks and selling eBooks, you have to hassle through a lot of "not-so-
simple" logins, separate devices, and other confusing (to the non-nerd) steps in
order to read an eBook. What’s even more troubling is the fact that most publishers
haven’t even prepared for the mobile revolution. The Embellisher™ system is a
mobile app that contains everything a publisher and his readership need to enjoy
both conventional and enhanced (embellished) eBooks.

6. 2. The value of delivery to the end consumer: a reader of digital
content. The reader gets to experience exactly what the author/publisher
intends to deliver. Not only that but the eBook can be in conventional
(ePub2 format, .mobi Kindle format, or .pdf Adobe Reader format) as well as
the cutting-edge ePub3 format. And, if they wish, they can push a button to
order the print-on-demand version of the book and have it shipped to them.
There are no "middlemen" taking a slice out of that business experience, as in
a gatekeeper's fee or as in confusing extra logins and deliveries to different
devices. The communication is between the publisher and the reader--
scratch off those sneaky middlemen!

7. 3. The value of the editing experience done right: a reader of digital
content in the Embellisher™ system gets to view instant revisions made over a
cross-platform mobile network. When the publisher changes something, the
subscriber sees it--no lengthy waits for uploads, approvals, dis-approvals, and
confusing downloads. The corrected version instantly appears in the reader's
library, ready to read the next installment or to read the notice of a new
installment to enjoy. This saves both the creator Publisher and the reader
consumers both time and money.

8. 4. The value of intimacy. All other publishing systems require the author and
his reader to be located inside separate spaces in the digital universe. We
have solved this problem of lack of intimacy and privacy by including an
Author and Reader Forum right inside the same mobile application. The
forum has all the features of a Goodreads, but the reader and author are
not relegated to a separate group within a much larger playing field of
authors and readers. The communication is between one author and his
subscribed readers--not between thousands of "Goodreads Authors" and the
distracted readers who subscribe to Goodreads.com. Again, this saves the
publisher and reader a lot of communication headaches as well as making
the sending and receiving of digital content a private and meaningfully
simple affair. Thoreau would be proud!

9. 5. The value of keeping authors and readers happy. The main problem of
reading digital content, as we see at EMRE, is the fact that all those
proprietors of information want you to be locked-in to their hardware, their
software and their mobile systems in order to make the biggest profit. What
has resulted is more confusion and less happiness. Not only have authors
become less happy with the Amazon way of delivering their "babies," their
creative eBooks, the publishers who represent them have begun to sell
directly to those same eReaders--bypassing the Amazonian experience
completely. We, too, are members of this rebellion. We want to also make
the creating and reading experience even simpler by keeping it inside one
app and delivering all the content (even print) to keep the reader happy.

10. 6. The value of promotion. I wrote a separate Slideshare about the way our
Embellisher™ is a simple and effective way to market eBooks. In fact, this
value is so important that I'm holding frequent webinars and teaching online
courses about it. Once again, the value is in the fact that since we're a
mobile app, the author can take it with him/her to work on the run, so to
speak. The total privacy is the factor that our competition does not have,
and it makes our system more valuable to the publisher.

11. 7. The value of marketing the final products: the eBooks. Once again, I
found this value so important that I wrote a separate Slideshare on the
topic. The "big 5" makes this aspect of the business the cornerstone of their
enterprise, and yet they are not spending the money to innovate digitally the
way we have at EMRE Publishing. They simply give the author a website and
a book page and tell them, "Go ahead, make your own promotions." Little
time, money or educational effort is spent to train their authors on how to use
the digital marketing tools properly. We do this, and it does pay off in more
sales, more intimacy between the author and reader, and a happier reader
experience.

12. 8. The value of being on the cutting edge of new technology. You guessed
it? Yep, I wrote a blog about this one valuable feature of our
product: ePub3 technology. This is important to the publisher because once
your authors are trained properly about how to create ePub3 "calling cards,"
they will also learn to tailor their messages to fit their genre or "brand." Big 5
publishers often forget that each author should be given the respect
of being a brand unto him or her self. In fact, this was one of the main
reasons I switched from publishing through traditional publishers to building a
platform to publish independently--with the most value in mind. Therefore, all
authors in our system are trained to understand they are promoting their
creative work and their overall brand (their uniqueness). They are not, in
effect, corporate clones. They are creative artists.

13. 9. The value of growing the publisher's brand. When a publisher purchases a
tailored installation of our system, he or she receives much more than a
piece of cold software. No, we provide the human training and the
motivation to realize the importance of giving independent authors the
respect they deserve. We want our publishers to send their authors to school
before installing our system. That's why we created the online courses, online
tutorials, and online webinars. I learned when I taught through the Caltech
Industrial Relations Center that the successful companies relied on training to
make their teams successful. We don't sell our products to publishers unless
they completely understand the importance of training to their publishing
business.

14. 10. The value of saving money. I left this one for last because it's usually the
value that publishers look for first when they are deciding upon a new
technology that changes things the way ours does. Remember the value of
planning and preparation? It began back in the days of Quality Circles
Management and ended with the death of the professor I got to know
personally, Peter F. Drucker, and his "knowledge workers." Sure, you have to
spend some money up-front to train your authors to use the promotional
tools and to create using our ePub3 Creator Studio. But once the assembly
line is in place, the products you will be creating will have a much more
streamlined, efficient and cost-saving value to the eReader and to the
author. Sadly, the "big 5" have given that effectiveness to a limited stable of
"star authors," but we aim to change that in a hurry. Are you with us?