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Comprehensive Sales Negotiation Process by Elijah Ezendu
Prospect
Conduct Research, Identify Fitting Practices, Establish BATNA, Identify Points of Compromise

Qualify
Initiate Negotiation, Foster Conducive Platform

Needs Analysis
Assess Interests, Determine Requirements

Positional Evaluation
Reason/Feeling/Influence/Reason & Feeling/Reason & Influence/Feeling & Influence/Reason, Feeling & Influence

Proposal
Assert and Present Options, Highlight Solution Bundles

Surmount Indecision Inertia
Comprehensive Delineation Highlighting Consequences of Each Option, Pacify Worries

Resolve for Approval
Steer Parties to Favourable Convergence, Lead Action for Approval

Deal
Endorse Agreement, Close Deal, Manage Ensuing Relationship

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