Invest in Yourself To help you enhance your professional skills and stay ahead of the competition, the NATIONAL ASSOCIATION OF REALTORS® and its Institutes, Societies and Councils offer a wide array of educational resources.

1. NATIONAL ASSOCIATION OF REALTORS®
Education & Resources Guide
Invest in Yourself
To help you enhance your professional skills and stay ahead of the competition, the NATIONAL ASSOCIATION OF
REALTORS® and its Institutes, Societies and Councils offer a wide array of educational resources.
Earn Official NAR Designations and Certifications
Become more valuable. Develop your skill sets and show prospects and clients that you have the specialized expertise to
navigate the current marketplace. By earning any of the following official designations and certifications you can as much
as double your income. Many designations and certifications are available in-classroom or online through REALTOR®
University’s School of Professional Development and Continuing Education.
Add designations, double your income. REALTORS® who earn professional designations have a distinct competitive edge as a
result of their increased expertise and marketability. Based on 2011 NAR survey data, the median income of REALTORS® without
a designation was $26,900 and the median income of those with at least one designation was $49,300: a difference of $22,400.
Build Your Skills
NAR Designations allow you to: add prestige to enhance your professional image • learn best practices • gain new
expertise • acquire specialized knowledge • increase your value, marketability, proficiency and productivity
NAR Designations
Accredited Buyer’s Representative (REBAC) Certified Residential Specialist
The mark of excellence in comprehensive buyer (Council of Residential Specialists)
representation services and expertise. The premier designation for residential sales agents.
800-648-6224 www.REBAC.net 800-462-8841 www.CRS.com
Accredited Land Consultant Counselor of Real Estate
(REALTORS® Land Institute) (The Counselors of Real Estate)
Brokerage and management experts for all types The designation for only the most experienced and
of land — farms to development. trusted advisors in real estate.
800-441-5263 www.RLILand.com 312-329-8427 www.CRE.org
Certified Commercial Investment Member General Accredited Appraiser (NAR)
(CCIM Institute) Signifies advanced education and experience in
Commercial investment real estate experts commercial, industrial and residential property valuation.
demonstrating unparalleled financial analysis skills. 800-874-6500, ext. 8268
800-621-7027 www.CCIM.com www.REALTOR.org/appraisal
Certified International Property Specialist (NAR) Graduate, REALTOR® Institute (NAR)
Ensures REALTORS® success in servicing international The Cornerstone of REALTOR® Education.
clients in their local community. 800-874-6500, ext. 8264
800-874-6500, ext. 8369 www.REALTOR.org/GRI
www.REALTOR.org/global
CERTIFIED PROPERTY MANAGER® NAR’s Green Designation (NAR)
(Institute of Real Estate Management) This residential-focused program offers specific themes,
The premier real estate management credential for ranging from sustainability, green building science and
property and asset managers. business applications.
800-837-0706 www.IREM.org 800-498-9422 www.GreenREsourceCouncil.org
Certified Real Estate Brokerage Manager Performance Management Network
(Council of Real Estate Brokerage Managers) (Women’s Council of REALTORS®)
“THE SOURCE” for real estate business management The REALTOR® designation that combines today’s
and leadership solutions. real-world skills with WCR’s powerful nationwide
800-621-8738 www.CRB.com referral network.
800-245-8512 www.WCR.org
Course leading to NAR designations and certifications available online at REALTOR® University.

2. NAR Designations (continued)
Residential Accredited Appraiser (NAR) Seniors Real Estate Specialist® (SRES® Council)
Signifies advanced education and experience in analysis Educates REALTORS® to profitably and ethically
and valuation of residential property. serve the real estate needs of the fastest-growing market
800-874-6500, ext. 8268 in real estate, clients age 50+.
www.REALTOR.org/appraisal 800-500-4564 www.seniorsrealestate.com
REALTOR® Association Certified Executive (NAR) Society of Industrial and Office REALTORS® (NAR)
Exclusive designation for AEs or any REALTOR® The most knowledgeable, experienced and successful
association staff with drive, experience and industrial and office specialists. Expect more.
commitment to professional growth. 202-449-8200 www.SIOR.com
800-874-6500, ext. 8545
www.REALTOR.org/RCE
NAR Certifications
At Home with Diversity® Resort & Second-Home Property Specialist
Giving REALTORS® a competitive edge in NAR’s advanced education-based certification
reaching highly profitable, diverse housing markets. designed for resort and second-home professionals.
800-874-6500, ext. 8393 800-874-6500, ext. 8393
www.REALTOR.org/diversity www.REALTOR.org/resort
Broker Price Opinion Resource Short Sales & Foreclosure Resource
With the changing real estate landscape and the NAR’s SFR certification gives you a framework
increased use of broker price opinions (BPOs) by for understanding how to direct distressed sellers
market participants, the BPOR certification provides to finance, qualify sellers for short sales, negotiate
REALTORS® with knowledge and skills to reduce risk, with lenders, tap into buyer demand, safeguard your
increase opportunities and create professional BPOs. commission and more!
855-640-8863 www.bpor.org 877-510-7855 www.realtorSFR.org
e-PRO®
NAR’s certification for social media and online
technology.
877-397-3132 www.ePRONAR.com
Course leading to NAR designations and certifications available online at REALTOR® University.
NAR’s Online Education Destination Has Expanded!
The Online School of Professional Development and Continuing Education remains
the leading provider of NAR’s professional certifications and designations for real estate
professionals. REALTOR® University continues to offer more than 400 hours of online
real estate education along with webinar, coaching and video centers to help you build
your skills and set you apart from the competition. In addition, REALTOR® University
plans to offer a new Master’s Degree in Real Estate, beginning spring 2012 subject to
approval by the Illinois Board of Higher Education.
Want to learn more? Visit www.RealtorU.com
REALTOR.org/Store Publications and Products — Another Great Way to Learn
NAR has more IN STORE to help you boost your business. At the REALTOR® Store, NAR is constantly adding new
products, offering great discounts and watching the marketplace for the products you need to succeed in your business.
Resources include programs and products like:
• Customized print on-demand brochures • Social media guides • Home buying and selling guides
• Market-driven tools and research • Staging DVDs • And more!
www.REALTOR.org/StoreResources
Visit today and get a 10% discount on your order when you use code 10OFFR. Use the discount to purchase the
Social Media for REALTORS® Series 4 Pack or products in our Print on-Demand Program, and so much more!
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