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Social Media for the Young Professional

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Emmelie De La Cruz
Emmelie De La Cruz

Social Media has revolutionized many industries and the job search is no different. This powerpoint provides 5 ways for young professionals to build a favorable online presence that will give them a competitive edge.

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Social Media for the Young Professional #SMYP 5 Ways To Gain A Competitive Edge
Overview Foundation Community Content Engagement Thought Leadership
Why is it important? Statistics complied by: CareerEnlightment.com
What does this mean for you? Drawbacks Benefits  Social media makes it There are now very easy for recruiters tools available to to find reasons NOT to build your brand hire you. Inappropriate and highlight pictures, tweets, poor your unique skills grammar, inconsistency etc. can all cost you a in the job market. job. Statistics complied by: CareerEnlightment.com
Part I: Build a Solid Foundation Complete ALL parts of your profiles  These steps will help you be found easier on Upload a professional picture search engines and remain consistent. Create a bio that includes your professional interests and experience Include your full (REAL) name, location and a link to your website or LinkedIn profile. Do not make your profile private Update your headline and profile with SEO keywords such as “Recent grad seeking [xyz] position in [industry]”
Part II: Create a Community  Follow influential people in your industry  Curate Twitter Lists to easily monitor your interests  Follow industry publications and companies  Create Google alerts for your industry to remain current with industry news  Add classmates, previous employers, and professionals you have networked with on LinkedIn
How to Find Influencers Twitter Advanced Search Klout
LinkedIn Search
Part III: Professional Content  Material related to your  What you had for breakfast professional interests  Anything related to  Research or project you alcohol or partying are working on  Being late  Questions  Negative thoughts about  Insightful things you have an employer, professor, learned peer  Feedback and Comments
Take Action! Below are 4 kinds of live tweets you can utilize today: 1. Attendance/Location Tweet  Live-tweet (v.): to "Attending the Social Media for the Young Professional session facilitated by @HerMusings #SMYP” engage on Twitter 2. Comments and Feedback for a continuous Consider yourself a reporter via social media, and report on period of time, with what is happening at the event. Tweet about what is said, any striking remarks, questions and answers, and give your opinions. Allow others who are not present to benefit and a sequence of learn from the event. focused Tweets 3. Engage with Attendees usually organized Respond to questions, ask questions, and comment on others' content via tweets. Make it a conversation. by a hashtag 4. Pictures of the Event
Part IV: Engagement Twitter LinkedIn  Recommend a link  Join and participate in LinkedIn groups  @reply a different pro daily  Share interesting content  RT and comment on others’ (#in) content  Follow companies  Participate in Twitter chats  Connect with Syracuse  Live tweet alumni or professionals in the field
Best Practices  Make content shareable  70/30 Balance  3-2-1 Schedule  Hello and Thank You
Part V: Showcase Thought Leadership • Create content about relevant topics • Share tips • A “how-to” post • Recap an event (hint-hint) • Stay informed on the happenings of your industry • Provide insight and share your views on issues and current events Tools to Create Content: Storify Blog Slideshare Video
Google +  SEO Cons  Central Hub  It is still a mystery  Separation  Showcase Expertise & Engage  Track Conversations
Facebook: Your Career Timeline Components: • Cover Photo • Professional Bio • Milestones: Jobs and Internships • Portfolio album • “Like” other Brand Pages
Bonus: Cross Promote Email signature Business card Blog comments Twitter chat Hashtags Facebook post
Questions?
Contact Me www.EmmelieDeLaCruz.com Twitter: @HerMusings LinkedIn: www.linkedin.com/in/emmeliedelacruz Email: emmeliedlc@gmail.com

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Social Media for the Young Professional

  • 1. Social Media for the Young Professional #SMYP 5 Ways To Gain A Competitive Edge
  • 3. Why is it important? Statistics complied by: CareerEnlightment.com
  • 4. What does this mean for you? Drawbacks Benefits  Social media makes it There are now very easy for recruiters tools available to to find reasons NOT to build your brand hire you. Inappropriate and highlight pictures, tweets, poor your unique skills grammar, inconsistency etc. can all cost you a in the job market. job. Statistics complied by: CareerEnlightment.com
  • 5.
  • 6. Part I: Build a Solid Foundation Complete ALL parts of your profiles  These steps will help you be found easier on Upload a professional picture search engines and remain consistent. Create a bio that includes your professional interests and experience Include your full (REAL) name, location and a link to your website or LinkedIn profile. Do not make your profile private Update your headline and profile with SEO keywords such as “Recent grad seeking [xyz] position in [industry]”
  • 7. Part II: Create a Community  Follow influential people in your industry  Curate Twitter Lists to easily monitor your interests  Follow industry publications and companies  Create Google alerts for your industry to remain current with industry news  Add classmates, previous employers, and professionals you have networked with on LinkedIn
  • 8. How to Find Influencers Twitter Advanced Search Klout
  • 10. Part III: Professional Content  Material related to your  What you had for breakfast professional interests  Anything related to  Research or project you alcohol or partying are working on  Being late  Questions  Negative thoughts about  Insightful things you have an employer, professor, learned peer  Feedback and Comments
  • 11. Take Action! Below are 4 kinds of live tweets you can utilize today: 1. Attendance/Location Tweet  Live-tweet (v.): to "Attending the Social Media for the Young Professional session facilitated by @HerMusings #SMYP” engage on Twitter 2. Comments and Feedback for a continuous Consider yourself a reporter via social media, and report on period of time, with what is happening at the event. Tweet about what is said, any striking remarks, questions and answers, and give your opinions. Allow others who are not present to benefit and a sequence of learn from the event. focused Tweets 3. Engage with Attendees usually organized Respond to questions, ask questions, and comment on others' content via tweets. Make it a conversation. by a hashtag 4. Pictures of the Event
  • 12. Part IV: Engagement Twitter LinkedIn  Recommend a link  Join and participate in LinkedIn groups  @reply a different pro daily  Share interesting content  RT and comment on others’ (#in) content  Follow companies  Participate in Twitter chats  Connect with Syracuse  Live tweet alumni or professionals in the field
  • 13. Best Practices  Make content shareable  70/30 Balance  3-2-1 Schedule  Hello and Thank You
  • 14. Part V: Showcase Thought Leadership • Create content about relevant topics • Share tips • A “how-to” post • Recap an event (hint-hint) • Stay informed on the happenings of your industry • Provide insight and share your views on issues and current events Tools to Create Content: Storify Blog Slideshare Video
  • 15. Google +  SEO Cons  Central Hub  It is still a mystery  Separation  Showcase Expertise & Engage  Track Conversations
  • 16.
  • 17. Facebook: Your Career Timeline Components: • Cover Photo • Professional Bio • Milestones: Jobs and Internships • Portfolio album • “Like” other Brand Pages
  • 18.
  • 19. Bonus: Cross Promote Email signature Business card Blog comments Twitter chat Hashtags Facebook post
  • 21. Contact Me www.EmmelieDeLaCruz.com Twitter: @HerMusings LinkedIn: www.linkedin.com/in/emmeliedelacruz Email: emmeliedlc@gmail.com

Editor's Notes

  1. 3 times a day, twice a week and once a month – Tweet at least 3 times a day; Leave a comment on as someone’s blog twice a week; engage in a LinkedIn discussion at least once a month