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Going global with
e-commerce sites
Show me the money!
About me and the company
Eyal Kaufman
CEO of
OnTheGoSystems
Twitter:
@eyalkaufman
OnTheGoSystem
s - makers of
● WPML
● Toolset
● iCanLocalize
47 people coming from 23 different countries
our team
Agenda
1. Challenges in building multilingual e-commerce
sites
2. Solutions
3. Case study (Yardena Epstein)
4. Summary
Languages used on the Internet
Content language for websitePercentage of internet users by language
http://www.internetworldstats.com/stats7.htm and http://w3techs.com/technologies/overview/content_language/all
The importance of having a Multilingual
eCommerce site
● ⅔ of the world population speaks more than
one language.
● companies trading globally improve their
productivity by 34%.
● the majority of the Internet users prefer to
buy products on websites in their native
tongues
Challenges in building multilingual e-commerce
sites
translating e-commerce sites always a challenging task.
Now it is done easily with WooCommerce Multilingual a
free plugin developed by WPML team.
● Translating Products
● Translating currencies
● Translating Product Variations
● Persistent Language During Checkout.
● Handles Right to Left
Building WordPress multilingual
online store
You will need
1. A stable multilingual
plugin.
2. A reliable
eCommerce plugin.
3. A theme compatible
with them both.
1. Choosing a multilingual solution:
why WPML?
● it powers more than
400 000 sites
● it’s complete
● it’s compatible
● it’s dependable
WooCommerce Multilingual
2. Choosing an eCommerce solution for WP: why
WooCommerce
source: http://trends.builtwith.com/shop
Why choosing WooCommerce?
● it’s free in WP
repository
● easy to configure
● you add products
using familiar WP
editing tools
● supports variety of
products, including
virtual and
downloadable ones
● lots of beautiful,
ready to use
themes compatible
● more than a plugin
(lots of extensions)
● constantly
developed to meet
the latest
eCommerce trends
● popular
WooCommerce Multilingual
WooCommerce
Multilingual plugin
was designed to
save your time
Let WooCommerce
do tedious work
automatically for
you
The idea:
● You set your
products once, in
your site main
language, and then
deal with
translations only
WCML handy features
WCML plugin helps to
● check if you have all
needed plugins
installed
● create
wooCommerce
store pages for
missing languages
● detect taxonomies
missing translations
Product translations
Translating categories, tags,
attributes
● WooCommerce
Multilingual can
automatically
detect
wooCommerce:
o product categories,
o tags,
o shipping classes,
o and attributes
for translation
Size and Color tabs added
automatically
Front-end view
Multi-currency support for
WooCommerce
● you can create multiple
currencies with different
exchange rates
● you can set different
prices for the same
product in each currency
● you can setup each
currency format
individually (symbol
position, rounding,
number of decimals,
decimal separators, ... )
Currency switcher
WooCommerce Multilingual - other
features
● support for
wooCommerce
product variations
● automatic inventory
updates
● for downloadable
products you can
use same file or a
different one for
your translations
● two product
translation
interfaces to
choose:
o translation table
(panel)
o native
WooCommerce
product editing
screen
Real sites built with WCML
source: http://www.luontofurniture.com
source: http://www.coupure-art.com
An online store for
Ceremonie Tea
a case study by Yardena
Epstein
wooCommerce extensions
compatibility
● WPML makers
work extensively
with wooCommerce
team to make
wooCommerce
extensions
compatible with
wooCommerce
Multilingual plugin
Multilingual ready
● Tab Manager
● Subscriptions
● Table rate shipping
http://wpml.org/2014/02/woocommerce-extensions-wpml-tab-
manager-subscription-table-rate-shipping/
Support and documentation
● wooCommerce
Multilingual support
at wpml.org
● support at
wordpress.org
● documentation
wpml.org/documentation/
related-projects/
woocommerce-
multilingual/
Thank you!

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Going global with e commerce sites – the next big thing!

  • 1. Going global with e-commerce sites Show me the money!
  • 2. About me and the company Eyal Kaufman CEO of OnTheGoSystems Twitter: @eyalkaufman OnTheGoSystem s - makers of ● WPML ● Toolset ● iCanLocalize 47 people coming from 23 different countries
  • 4. Agenda 1. Challenges in building multilingual e-commerce sites 2. Solutions 3. Case study (Yardena Epstein) 4. Summary
  • 5. Languages used on the Internet Content language for websitePercentage of internet users by language http://www.internetworldstats.com/stats7.htm and http://w3techs.com/technologies/overview/content_language/all
  • 6. The importance of having a Multilingual eCommerce site ● ⅔ of the world population speaks more than one language. ● companies trading globally improve their productivity by 34%. ● the majority of the Internet users prefer to buy products on websites in their native tongues
  • 7. Challenges in building multilingual e-commerce sites translating e-commerce sites always a challenging task. Now it is done easily with WooCommerce Multilingual a free plugin developed by WPML team. ● Translating Products ● Translating currencies ● Translating Product Variations ● Persistent Language During Checkout. ● Handles Right to Left
  • 8. Building WordPress multilingual online store You will need 1. A stable multilingual plugin. 2. A reliable eCommerce plugin. 3. A theme compatible with them both.
  • 9. 1. Choosing a multilingual solution: why WPML? ● it powers more than 400 000 sites ● it’s complete ● it’s compatible ● it’s dependable
  • 11. 2. Choosing an eCommerce solution for WP: why WooCommerce source: http://trends.builtwith.com/shop
  • 12. Why choosing WooCommerce? ● it’s free in WP repository ● easy to configure ● you add products using familiar WP editing tools ● supports variety of products, including virtual and downloadable ones ● lots of beautiful, ready to use themes compatible ● more than a plugin (lots of extensions) ● constantly developed to meet the latest eCommerce trends ● popular
  • 13. WooCommerce Multilingual WooCommerce Multilingual plugin was designed to save your time Let WooCommerce do tedious work automatically for you The idea: ● You set your products once, in your site main language, and then deal with translations only
  • 14. WCML handy features WCML plugin helps to ● check if you have all needed plugins installed ● create wooCommerce store pages for missing languages ● detect taxonomies missing translations
  • 16. Translating categories, tags, attributes ● WooCommerce Multilingual can automatically detect wooCommerce: o product categories, o tags, o shipping classes, o and attributes for translation
  • 17. Size and Color tabs added automatically
  • 19. Multi-currency support for WooCommerce ● you can create multiple currencies with different exchange rates ● you can set different prices for the same product in each currency ● you can setup each currency format individually (symbol position, rounding, number of decimals, decimal separators, ... )
  • 21. WooCommerce Multilingual - other features ● support for wooCommerce product variations ● automatic inventory updates ● for downloadable products you can use same file or a different one for your translations ● two product translation interfaces to choose: o translation table (panel) o native WooCommerce product editing screen
  • 22. Real sites built with WCML source: http://www.luontofurniture.com source: http://www.coupure-art.com
  • 23. An online store for Ceremonie Tea a case study by Yardena Epstein
  • 24. wooCommerce extensions compatibility ● WPML makers work extensively with wooCommerce team to make wooCommerce extensions compatible with wooCommerce Multilingual plugin Multilingual ready ● Tab Manager ● Subscriptions ● Table rate shipping http://wpml.org/2014/02/woocommerce-extensions-wpml-tab- manager-subscription-table-rate-shipping/
  • 25. Support and documentation ● wooCommerce Multilingual support at wpml.org ● support at wordpress.org ● documentation wpml.org/documentation/ related-projects/ woocommerce- multilingual/

Notas do Editor

  1. As you can see in the picture on the right, for WooCommerce Products we have additional information stored: product categories, tags, shipping classes, attributes. WooCommerce can detect them automatically for translation. See the next slide.
  2. First, create the product categories, tags and attributes in the default language, using the standard WooCommerce editing interface. Don’t translate them just yet. Go to WPML->WooCommerce Multilingual. This time, look at the other tabs on the screen. You will see a tab for each of the taxonomy that belongs to your store.