The story behind Machina: the startup that is creating a jacket with embedded intelligence and sensors that is paving the road for a new generation of “intelligent” clothes that will allow you to monitor your health, life style and even be creative!

1. "The Always On Revolution: Wearable Technology"
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2. MACHINE. LIKE. CLOTHING
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3. MACHINE. LIKE. CLOTHING
1980
MID 1980s
EARLY 1980s
MID 1990s
STEVE MANN´S WEARABLE COMPUTER AND REALITY MEDIATOR
INVENTIONS OF THE 1970s HAVE EVOLVED INTO WHAT LOOKS LIKE ORDINARY EYEGLASSES
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LATE 1990s

4. PROBLEM
A NEW WAY TO MAKE MUSIC
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5. SOLUTION
THE BODY AS AN INTERFACE
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6. Thursday, October 31, 13

7. "Definitely one of the more interesting articles of clothing
that might just baffle future archaeologists as they dig this up under a pile of nuclear dust"
- Ubergizmo
KEY / JOYSTICK
FUNCTIONS
6 CM
MJ
01
MIDI JACKET
v 1.0
4 CM
VOLUME
KEY PAD
OR JOYSTICK
CONTROLLER
CHANNEL
SELECTION
TRACK SELECTION
LIBRARY
SELECTION
KEY / JOYSTICK
FUNCTIONS
sensor 1
1.8 CM
0
100
9 CM
sensor 2
1.8 CM
100
0
10 CM
sensor 3
1.8 CM
100
0
8.5 CM
MIDI
CONTROLLERS
sensor 4
1.8 CM
100
0
6 CM
sensor 1
INDEX FINGER
sensor 2
MIDDLE FINGER
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sensor 3
RING FINGER
sensor 4
LITTLE FINGER

8. KER
The first flexible and wearbale open-hardware
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10. Thursday, October 31, 13

11. Harder to have a quick prototyping and testing process
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12. Prototyping quickly is possible with 3D printing
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13. Thursday, October 31, 13

14. Media is more excited because you’re unique, not among 1.2 million apps
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15. Having prototypes resemble physically to the final product will get you
more media exposure, but it is more expensive
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16. Local media is a huge boost = legitimacy
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17. Because of Apple, design matters more today than ever before.
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18. FREE AS IN-
LIBRE
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19. Where am I as a women entrepreneur?
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20. My Role
1
DESIGN
RESEARCH
COLLECTIVE
INTELLIGENCE
2
IDEA
DEVELOPMENT
CHALLENGES
3
DESIGN RESEARCH MODEL IMPLEMENTED
IN A WEARABLE TECHNOLOGY BRAND
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21. What does
it take
to be an
explorer?
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22. Thursday, October 31, 13

23. Sh** happens
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24. Thursday, October 31, 13

25. Enjoy the Ride!
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26. THE FUTURE ISN’T ABOUT MOBILE,
IT’S ABOUT MOBILITY.
DAVID ARMANO, EDELMAN DIGITAL
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