The Road Ahead is a Career Development game that leverages gamification, game thinking, and psychometric techniques to help players learn about themselves, while helping employers streamline their hiring processes using big data.

1. The Road Ahead
Career Development
and Assessment Game
Opportunity

2. Game-Based
Learning Pioneers
2
’97/04 – Pioneer of Advergames:
Coke, Reebok, Taco Bell
– General Mills “Big G” All Stars
‘05/11 – VTC Early ID campaign for Deloitte
– Talent Acquisition for Merrill Lynch
– Orientation for Goldman Sachs
– Campus Recruiting Game for KPMG
’12/13 – Life Insurance Learning Game for AXA
– Crisis Skills Games for Citibank
– Consumer Orientation for Cablevision
2014 – Shopper Marketing Behavior Change
Goal-Setting Habits Apps
Career Roadmap Game Experience

3. Psychometrics Leadership
3
20 years experience developing
targeted assessment tools to
measure skills and behavior
 PsyMetrics– in business since 1996
 Assessmentsadministered to millions
of individuals
 Implementedby over 10,000
organizationsworldwide fromsmall,
entrepreneurialfirmsto Fortune 500

4. The Road Ahead Game
4
An interactive career interest
experience
Takes the player on a journey
about their aspirations, activities,
and skills in different job roles.

5. The Target
5
College students17-27
Games are a go-to platform –
for entertainment, learning,
and networking with friends
And now… to experience
Career Development and the
employer brand.

6. Opportunity for Employers
6
A value-add to targeted students
RoadAheadprovokes insights
around potential career paths.
Supports recruiters by
highlightingand identifying
prospects with skills and
characteristics worth further
exploration.

7. How it Works
7
The RoadAheadgame helps
players discover careers and fields
ofstudy likely to satisfy them.
Delivers career perspective,
guidance and links to occupations
thatmatch well with personality
Leverages a proven approach used
by 35 million people worldwide .
.

8. Add Employer Criteria
8
Ourteam identifies the skills and
characteristicsrequired for job success
Provenpredictorsbased on pre-validated
competency-baseditems from
PsyMetricslibrary
Deliversinsight to Employersabout
participantfit and viability

9. The Game Experience
9
Endlessrunninggames. Popular.
Addictive.No learning curve.
Perfect for killinga little time.
For RoadAhead, beautiful graphics,
dynamiclevels, and the pursuit of
Personal Knowledge make for a
relevant entry into this game genre.

10. EndlessRunner Genre
10
JetpackJoyride has been one of the most
populargames around for some time.
In Temple Run,you run for your life while you
avoid obstacles on stoneplatforms and wooden
walkways.Outrunthe evil monkeys!
SubwaySurferscombines some of the best
elements of both. Run through an endless game
world by avoiding obstaclesand dodging
oncoming trains in a precise manner.

11. The Game Experience
11
The challenge in RoadAhead:
RUN through a 3D landscape,
RACK UP points, and KEEP MOVING…
for the adventure of a lifetime.

12. The Game Experience
12
Along the way, the game starts to
customizeslightly – color schemes,
musicand sound cues, the clothes
the player wears.
The player senses personalization is
takingplace, though these design
tweaks are not significant to
gameplay.

13. The Game Experience
13
The player encountersentertaining
Q&Asessions ‘on the Road Ahead’
Q&Asare tactile, visual challenges
that delight the eye and engage the
player
After 15 minutesor so of play, the
game yields the data neededto
develop the player personality profile

14. Game Reporting
14
A Feedback Report of the player’s
personality is instantly produced as
the game ends that includes:
Their Summary Code and a list of
occupationsthat correspond to the
player’s personality.

15. Game Reporting
15
A Vision Statement about the
significantopportunities discovered,
withGuidanceand Inspiration on
next steps and additionalresources.

16. Game Reporting
16
For Employers, a ‘’Talent Report’
outputhighlightingthe
candidate’s strengths and
weaknesses and degree offit.

17. Fueling Conversation
17
Built-inhooks to Facebook and Twitter
sharescoresand game-based
adventures.One-clickfunctionality
invites friendsto play.
A Leaderboardposts scores and
personas(not personalitydata).
The player’s collegecan appear too,
to fuelinterschool competition.

18. Access to the Game
18
RoadAheadruns on its own servers
withturnkey log in and database
services.
The Employer’s audienceregisters
witha valid college email address
from one of the target campuses:
 On the Employer website
Via the App Store and Google Play
At the Employer Facebook page

19. The Potential
Outreach
19
600,000 freshman
across500 campuses?
More?

20. The Potential
Outreach
20
• 60,000+students
• Summer interns
• All employees

21. Flagship Participation
21
Unlimited use across target colleges –
potentially for allfreshmen.
Company-specific criteria for skills and
characteristics required for job success.
Reporting of results from the target colleges
to your recruiters / management
(For non-flagship audiences, the fee-based
career interest game carries a suggested
cost of $29)

22. Next Steps
Career Development
and Assessment Game
Opportunity

23. PROPERTY OF EXPERIENCES UNLIMITED.
JimWexler
@JimWexler
jim@experiencesunlimited.com
917-648-3676