Affiliate marketing Presentation for the South Florida Interactive Marketing Association

1. Affiliate Marketing
Growing and Leveraging the Channel

2. Types of Affiliate Marketers
● Webmasters
● Search Affiliates
● Bloggers
● Coupon Sites
● Review Sites
● Loyalty Portals
● Incentive Programs
● Email Marketing
● Large Web Properties
● Company Partnerships
● Performance Based Traditional Media Buys
● Pay-Per-Call
Article on the various types of affiliate marketers

7. How to Recruit Affiliates
● Search Ads - i.e. "dating affiliate programs"
● SEO optimized content for affiliate searches
● Facebook Ads - targeting people into affiliate marketing
or that attend tradeshows, i.e. Affiliate Summit
● Big Affiliate Networks - CJ, Linkshare, Shareasale.
Using their recruiting tools
● Smaller Affiliate Networks - "CPA networks"
● Leveraging an agency with affiliate relationships
● Proactively Contacting Relevant Websites
● Tradeshows like Affiliate Summit, CJU, Adtech
● Affiliate Forums and Directories

8. Managing Affiliate Relationships
● Personalized Interaction
● Providing Education and Strategy
● Micro-managing payouts
● Regulating coupon sales
● Regulating Toolbar "publishers"
● Sending Newsletters
● Running Promotions
● Running Contests
● Motivating Your Affiliates
● Converting Your Affiliate Traffic
● Rewarding Producers

10. Pros and Cons for Ecommerce
Pros:
● Diversifying Traffic & Revenue Sources
● Sharing Revenue - Performance model
● Having a Salesforce on the Internet
● Building Customer Loyalty
Cons:
● Affiliate Tax Issues
● Coupons Stripping ROI from the Bottom Line
● Requires Intensive Management and
Recruiting

11. How to "Make Money Online" as an
Affiliate/Partner
● Blog with the best of them in your niche
● Refer, Refer, Refer Your Referral Links!
● Make your site "sticky" - email sign-up, Like, tweet,
share, Enter to Win
● Create a Facebook Page, Twitter to share through.
Advertise for Likes. Sell Boosted Posts.
● Affiliate via the Big Networks then Negotiate
commission amounts.
● Work with companies directly to get "in" with them.
● Get your residuals commissions when possible.
● Launch and run LinkedIn Groups in Industry niches
● Create ad inventory that can be sold or monetized
● Look to monetize your databases and social networks.

12. Where to Learn and Grow
● Following Facebook Pages, i.e. Affiliate
Summit, Performance Marketing Assoc.,
Mashable, etc.
● Join LinkedIn Groups in Your Industry
● Follow people producing good content on
Twitter
● Attend Trade Shows
● Try to be an affiliate and see what happens

13. Thank You!
Evan Weber, CEO
Experience Advertising, Inc.
evan@experienceadvertising.com
954-662-8010
http://ExperienceAdvertising.com