We offered this training for The Ohio Staffing & Search Association in Put-In-Bay, June 2014.

1. LINKEDIN
How to Use LinkedIn to Find Great Candidates
By Holly Solomon, Expand Socially

2.
Agenda
• Why
Should
We
Use
LinkedIn?
• LinkedIn
Profile
Overview:
Se:ngs
• Search
• LinkedIn
Company
Page
• Groups
• Managing
Your
Contacts
How
to
Use
LinkedIn
to
Find
Great
Candidates

3. • World’s
Largest
Professional
Network
on
the
Internet;
Leading
professional
sharing
community
• 107
Million
unique
visitors;
2+
Members
sign
up
per
second
• Research
capabiliQes
• Follow
your
compeQtors
• Boost
your
business
• No
cost
adverQsing/branding;
No
contact
info
needed
• Spread
messages
quickly/messages
in
bulk
• Insights
on
company
pages
• Indirectly
check
on
your
candidates
before
hiring
• Keep
up
with
friends
&
understand
what
they
do
Why
Should
We
Use
LinkedIn?

4. LinkedIn
Profile:
Se@ngs
Most Important:
1. Turn OFF
Broadcasts
2. Profile photo
3. Headline
4. Make public
profile open

5. • Go
to
your
name
in
the
top
right
corner
photo
icon
and
drop
down
to
“Privacy/Se:ngs”.
• Under
profile
tab,
“Turn
on/off
How
You
Rank”:
Uncheck
this
so
LinkedIn
doesn’t
share
how
you
compare
to
others.
• “Turn
on/off
your
acQvity
broadcasts”:
Do
NOT
have
it
checked
or
everyone
will
get
an
update
every
Qme
you
make
changes
to
your
LinkedIn
profile.
• “What
others
see
when
you’ve
viewed
their
profile”:
Check
“you
will
be
totally
anonymous”
or
people
will
see
you
were
looking
at
them.
• “Change
your
profile
photo
&
visibility”:
Check
“Everyone”
and
add
photo.
• “Edit
Public
Profile”:
Make
sure
all
is
checked
so
people
can
find
you
no
ma`er
how
connected
they
are.
• Under
Groups,
Companies
&
ApplicaQons,
click
on
“Turn
on/off
noQficaQons
when
joining
Groups”
so
this
doesn’t
hit
your
updates.
LinkedIn
Most
Important
Se@ngs

6. • Populate
the
company
name
when
adding
a
posiQon
• Use
key
words
in
job
descripQon
• In
“Summary”
secQon-­‐
List
a
high
level
descripQon
of
your
professional
experience
and/or
goals
• In
“SpecialQes”
secQon-­‐
List
your
areas
of
experience
• In
“AddiQonal
InformaQon”
secQon-­‐
List
websites,
interests,
groups,
and/or
honors
&
awards
you
have
received
• Add
skills-­‐
include
skills
you
want
to
be
known
for/try
to
use
skills
already
populated
• Personal
informaQon-­‐
do
not
list
full
b-­‐day-­‐
add
cell
and
use
work
email
as
primary
email
• Contact
se:ngs:
Click
all
boxes
under
opportunity
preferences
and
consider
lisQng
something
like
“I’m
open
to
networking
and
you
can
email
me
at
holly@expandsocially.com”
• Use
Email
tool
to
invite
people
you
know
to
your
network
Most
Important
LinkedIn
Profile
SuggesDons

7.
LinkedIn
Search

8. • Quoted
searches
-­‐
For
an
exact
phrase,
enclose
the
phrase
in
quotaQon
marks
(e.g.
"product
manager").
• NOT
searches
-­‐
To
exclude
a
parQcular
term,
type
that
term
with
an
uppercase
NOT
immediately
before
it
(e.g.
programmer
NOT
manager).
• OR
searches
-­‐
To
see
results
that
include
1
or
more
terms
in
a
list,
separate
the
terms
with
an
uppercase
OR
(e.g.
sales
OR
markeQng).
• AND
searches
-­‐
To
get
results
that
must
include
2
or
more
terms
in
a
list,
you
can
use
the
upper-­‐case
word
AND
as
a
separator
(e.g.
manager
AND
director).
Note:
You
don't
need
to
use
AND.
If
you
search
2
or
more
terms,
you'll
automaQcally
see
results
that
include
all
of
them.
• ParentheQcal
searches
-­‐
To
do
a
complex
search,
you
can
combine
terms
using
parentheses.
For
example,
to
find
people
who
have
"VP"
in
their
profiles,
or
have
both
director
AND
division
in
their
profiles,
type:
VP
OR
(director
AND
division).
Types
of
Search

9. Following
Companies:
• Search
for
companies
• Follow
unlimited
companies
• See
who
you
are
connected
to
within
the
company
• People
Also
Viewed
Managing
Your
Company
Page:
• Create
a
status
update
on
your
Company
Page
regularly
LinkedIn
Company
Pages

10.
Update
Your
Company
Page

11. • You
can
join
up
to
50
groups
at
a
Qme
• You
can
connect
and/or
message
people
in
groups
differently
• Share
group
with
your
network
• Search
within
a
group’s
members
(sample
is
in
group
of
3673
members
for
“Cleveland
Recruiter
Staffing)
which
showed
30
members
LinkedIn
Groups

12. • Create
groups
of
your
current
&
future
contacts
• Review
of
Tags
• Filter
your
contacts
by
“new”
and
tag
appropriately
Managing
Your
Contacts
If
you
are
not
connected
to
contact
yet,
click
on:
If
you
are
not
yet
connected
to
the
person
yet,
use
“save
to
contacts”
(drop
down
menu
or
click
on
star:

13. • Network-­‐
Add
ConnecQons
• Use
Email
Tool
to
see
who
you
can
invite
that
you
already
know
by
uploading
contact
list
***
Gmail
integra-on
• Upload
your
own
spreadsheet
(.csv,
.txt
or
.vcf)
ALWAYS
PERSONALIZE
YOUR
INVITES
Adding
ConnecDons-­‐
Email

14. Employers:
Go
to
company
LinkedIn
Page
• Send
invites
to
people
from
current/past
companies
Alumni:
Send
invites
to
people
from
your
college
• Network-­‐
Find
Alumni
and
sort
through
interested
connecQons
Adding
ConnecDons-­‐
Employers
&
Alumni

15. Holly
Solomon
Expand
Socially
(614)440-­‐7988
holly@expandsocially.com
www.expandsocially.com
Do
you
have
quesQons?
QuesDons?