We grow businesses people love, particularly in emerging markets. People drive financial results - inside out and outside in. They are the ’emotional assets’ that aren’t on the balance sheet but drive the income statement - either as the biggest external influence on revenue or as the largest internal influence on expense. We map how your stakeholders interact with your brand and business; we develop strategy for closing gaps in their real versus ideal journey of experiences; we create emotionally and rationally compelling stories to educate and engage them in your core purpose; we share those stories in media and through channels people value and enjoy; and we measure and monitor progress to ensure success. When people are connected and aligned - inside out and outside in - they learn, love and live your brand! As a result, your business grows more productively and more profitably.

1. Are you growing
Your ROeA?*
* Return on Emotional Assets

2. People drive financial growth.

3. As employees, they are your largest source of expense...

4. As customers, they are your largest source of revenue.

5. People are emotional assets that drive productivity and profit.

6. When you know which stakeholders drive your growth...

7. … how they interact with your business and the gaps in their real versus ideal experiences...

8. … you can design strategy for optimizing interactions and transactions -
across people, portfolio, proposition and processes.

9. You can create stories that resonate logically and emotionally; that stimulate
action and sustain loyalty; that connect and align people, brand and business.

10. You can share those stories in media and through channels that employees enjoy inside –
and that customers, clients and others enjoy outside your organization.

11. And you can monitor and measure your progress to ensure sustained success.

12. Educating and engaging people to learn, love and live your brand...

13. ...grows your productivity and profitability.

14. We've helped grow great brands like these...

15. For great companies like this.

16. When the P&G distributor in the Middle East, North Africa and Pakistan
needed to connect and align its stakeholders, inside out and outside in...

17. We created a world-class education program to orient new people to the
company brand, explain how the business works, develop their capabilities,
enable them to change roles easily and grow into true business leaders...

18. We developed an innovative engagement program to show what success
really means, what it takes to produce it and how they can achieve it...

19. And we deployed a brand-consistent, internal marketing program to create a
standard of performance excellence and enthuse people to reach it.

20. We created a world-class website to represent the company to the people who
really matter to its growth: high-potential new employees and principals.

21. We created brand-consistent social media to engage high potential employees...

22. ... and to engage high-quality principals.

23. And we created brand-consistent credentials and presentation media to help bring
great customers, clients and employees deeper into the brand and business.

24. Did our work produce Abudawood's
current 10% + annual growth rate?
No, but connected and aligned people did!

25. CHANNEL STRATEGY EMPLOYEE EDUCATION CONSUMER MAGAZINE
JAPAN TOBACCO AB-INBEV (LABATT) VALUES FOR LIFE
RETAILER ENGAGEMENT MOBILE MEDIA SOCIAL MEDIA
VIRGIN MOBILE NOOR ALBERTO CULVER
We've helped others grow productively and profitably too.

26. Maybe we can help you...

27. Grow a business people love.