The document discusses Emma Woolley's experience writing and being social online. It begins by outlining how music forums and reviews led to in-person meetups through platforms like Myspace and LiveJournal. It describes Woolley's work publishing online magazines and other writing. Much of her online activities center around using Twitter to engage with audiences, seek connections, and organize meetups. She maintains blogs on WordPress and Tumblr and discusses struggles with managing personal versus professional brands online. The document provides links to Woolley's online profiles and recommends several blogs that inform her work.

1. Feed the Web: Writing
& being social online
Emma Woolley

2. What started it: Music
• City-based music forums
• Album reviews
• Columns

3. Social use
• Forums -> Meetups
• Myspace -> Meetups
• Livejournal
• And eventually in university: Facebook,
LinkedIn

4. Web publishing
• Quarto Communications/Q on Q Media/
Explore Media
• @CottageLifeMag, @OutdoorCanada,
@exploremag
• Other writing

5. Twitter
• @emmamwoolley
• How much to care about audience, voice, &
followers
• Twitter -> Meetups
• Just like any other network, useful for
seeking out one’s own

6. Blog management
• emmamwoolley.com - WordPress
• shewasdisarming -Tumblr
• Very different systems.WordPress is a
strong publishing tool for writers &
bloggers.Tumblr more visual and easier to
interact; larger sense of community.

7. Struggles
• The personal versus the professional
• Privacy (or lack there of)
• Branding, themes, ideas
• Am I adding value or noise?
• Time management

8. Tools
• Twitter for iPhone - Twitter
• Tweetdeck -Twitter
• Boxcar - Notifications
• Workflowy -Task/mind organizing
• slideshare.net – Sharing slideshows

9. Where I am
• http://emmamwoolley.com
• http://twitter.com/emmamwoolley
• http://ca.linkedin.com/in/emmawoolley

10. Some favourite
posts/blogs
• Jon Crowley on weaponized transparency
• Online Magazines– blog by Kat Tancock
• Mathew Ingram - blog
• The DailyWhat– fun aggregate site

11. Questions?