Same Song, Different Verse: New Tools to Help Accelerate Your Fundraising

Same Song, Different Verse: New Tools to Help Accelerate Your Fundraising AFG Luncheon January 14, 2010 Elizabeth Weaver Engel, CAE Director, Marketing & Sponsorship NACHRI

Fundraising Hasn’t Changed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tools for Fundraising HAVE Changed ,[object Object],[object Object],[object Object],[object Object],[object Object]

Data, Data, Who’s Got the Data? ,[object Object],[object Object],[object Object],[object Object]

Online Giving ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: 2008 donorCentrics Internet Giving Benchmarking Analysis

Online Giving Online donors are younger and higher income Source: 2008 donorCentrics Internet Giving Benchmarking Analysis

Online Giving And they give bigger gifts Source: 2008 donorCentrics Internet Giving Benchmarking Analysis

Online Giving ,[object Object],[object Object],[object Object],Source: http://forums.blackbaud.com/blogs/connections/archive/2010/01/04/2009-online-giving-trends.aspx

Types of Social Media Interaction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Business Week Forrester Data June, 2007

Seniors: Age 62+ Source: Business Week Forrester Data June, 2007

Boomers: Age 41 - 61 Source: Business Week Forrester Data June, 2007

Gen X: Age 27-40 Source: Business Week Forrester Data June, 2007

Millennials: Age 18-26 Source: Business Week Forrester Data June, 2007

The Future Is Now ,[object Object],[object Object],[object Object]

What is all this stuff anyway? ,[object Object],[object Object]

Examples: Fundraising – This is my year to… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Examples: Fundraising – BlogRaising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Examples: Fundraising – BlogRaising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://beth.typepad.com/

Examples: Fundraising – 12For12K ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Examples: Fundraising – Twestivals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Examples: Relationship Building - Twitter

Example: Relationship Building - FB Causes Source: Washington Post, April 22, 2009 FB Causes will not save you financially - only 2 organizations (Nature Conservancy and Students for a Free Tibet) have raised more than $100K FB Causes is great for raising awareness – over 22 million monthly active users

Examples: Relationship Building - Blogging

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Same Song, Different Verse: New Tools to Help Accelerate Your Fundraising

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Destaque

Destaque (20)

Semelhante a Same Song, Different Verse: New Tools to Help Accelerate Your Fundraising

Semelhante a Same Song, Different Verse: New Tools to Help Accelerate Your Fundraising (20)

Mais de Elizabeth Engel

Mais de Elizabeth Engel (19)

Último

Último (20)

Same Song, Different Verse: New Tools to Help Accelerate Your Fundraising