A quick overview of the evolution from Google Panda to Google Penguin, and which steps to look at next to protect your site from future search engine changes.

1. Google Algorithm Changes
Panda vs. Penguin
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E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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2. Date Released
February 23, 2011
April 24, 2012
Source: http://www.seomoz.org/google-algorithm-change
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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3. Percentage of Results Affected
Approx. 12%
Approx. 3.1%
(English Queries)
Source: http://www.seomoz.org/google-algorithm-change
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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4. Targets
Sources: http://www.ewebmarketing.com.au/blog/google-springs-panda-algorithm/;
http://www.ewebmarketing.com.au/blog/googles-penguin-algorithm-is-the-new-black-and-white/
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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5. How Sites Were Affected
Sources: http://www.ewebmarketing.com.au/blog/how-google-panda-hooked-up-web-design-and-seo/
http://www.ewebmarketing.com.au/blog/googles-penguin-algorithm-is-the-new-black-and-white/
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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6. Recommended Changes for Panda
Source: http://www.ewebmarketing.com.au/blog/google-and-seo-what-we-predict-for-the-future/
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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7. Recommended Changes for
Penguin
Source: http://www.ewebmarketing.com.au/blog/googles-penguin-algorithm-is-the-new-black-and-white/
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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8. Future Proofing for the Next
Change
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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9. Thank You
ewebers ewebmarketing
Level 2, 20 Chandos Street Ph: (02) 9438 5633
St Leonards 2065 Fax: (02) 9436 0081
NSW Australia support@ewebmarketing.com.au
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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10. www.ewebmarketing.com.au
Call 1300 785 122
Sydney Office Ph: (02) 9438 5633
Level 2, 20 Chandos Street Fax: (02) 9436 0081
St Leonards 2065 NSW Australia support@ewebmarketing.com.au
E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia
Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au
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