Outsourcing content is nothing new. Whether through an agency or a freelancer, with these nine simple tips, it can be easy for any small business

1. 9 Tips for Outsourcing Content
By E-Web Marketing

2. Outsourcing content writing is
perfect for businesses that want to
begin content marketing…

3. … but don’t have the time

4. Outsourcing is not without its
faults

5. Some ‘writers’ don’t have writing
skills

6. Some writers don’t listen to what
you want

7. Some writers want to take you on a
ride…

8. …but some create exactly what you
asked for, on time, and under
budget.

9. You want this kind!

10. Here’s how to find them…

11. #1 Reputation Matters

12. Connect with freelancers through
reputable services

13. For example:
Elance, Guru.com,

14. #2 – LOOK FOR SEO EXPERIENCE

15. You can hit two birds with one
stone.. Figuratively speaking!

16. By having your writer optimise
your content for targeted keywords

17. ..and format the structure for
readability

18. #3 – Create a brief

19. Briefs minimise the costs of
revisions

20. They do this by outlining:
- The contents purpose for the
overall business goal

21. They do this by outlining:
- The contents purpose for the
overall business goal
- The message you want your
content to send

22. #4 – Don’t be cheap

23. With content, you get what you
pay for.

24. And quality trumps quantity

25. It is better to get one piece of
content that converts well…

26. Than 5 pages of content that don’t
convert at all

27. #5 – Communicate with your writers

28. Give the writer channels to ask
questions that may not be covered
by the brief.
E.g. Skype

29. #6 – Stay local

30. • Look for writers based in your country

31. • Or have a experience in writing in your
preferred language.

32. • This helps reduce any spelling and grammar
issues..

33. • And the writer will be more aware of local
regulations/legalities

34. • #7 – Ask students

35. • Seek out uni graduates who exhibit a passion
for your industry and writing

36. • They’ll earn extra income and a portfolio of
work

37. • And you’ll get a stronger online presence

38. • #8 – Ask employees

39. • Who else knows your business better than
your employees?

40. • #9 Create a style guide

41. • Style guides create consistency in a brand’s
tone, voice, and grammar

42. • So to recap…

43. • Thank you! (Now get creating!)