The Disconnect: Reasons Companies fail at Social Media and how to Succeed
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A presentation for Social Media for Business - SocialMediaAZ.org. I speak of the the disconnect between business who want to use social media to reach people, and the people who use social media. Different goals. Different outcomes. How can the line up? Hint: the people won't change. Business have to.
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The Disconnect: Reasons Companies fail at Social Media and how to Succeed
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