Slides to accompany the Mozinar from June 4th 2013 which you can find here: http://moz.com/webinars

1. Hands
On
Answers
To
The
Most
Asked
WordPress
Ques6ons
By
Dan
Shure
Join
us
on
Twi2er
at
#Mozinar
Ques8ons
or
problems?
Email
community@moz.com

2. WordPress – Happy 10th Birthday!
http://ma.tt/2013/05/dear-wordpress/

3. Congrats To Moz
This is the first Tuesday Mozinar on the new Moz!
(didn’t plan that – but cool!)

4. I’m Dan.
Evolving SEO – Owner
Moz Associate

5. I’m Dan.
Evolving SEO – Owner
Moz Associate
www.evolvingseo.com
@dan_shure

6. Resources.
Set Up WordPress For SEO Success – Dan Shure (me)
http://moz.com/blog/setup-wordpress-for-seo-success
Advanced WordPress SEO (Mozinar) – Nick Herinckx
http://moz.com/webinars/advanced-wordpress-seo
Top 100 WordPress Resources
http://whdb.com/blog/2012/top-100-resources-for-wordpress-tips-tricks-and-tutorials/
WordPress Codex
http://codex.wordpress.org

7. No Plugin Will “SEO Optimize” Your Site For You.

8. Plugins Do Something With Forms & Checkboxes
You Would Normally Have To Code.

9. Have a test site or two where you can break a few
things and experiment.

10. URL Structure – Architecture Matters
Source:
www.home-­‐desinging.com

11. URL Structure – Architecture Matters
Source:
someone
in
need
of
help
Don’t let your site become a franken-house.

12. URL Structure – Three Site Setups
1. Blog
2. Site w/Blog In It
3. Site w/Blog In It + Special Section/Pages

13. URL Structure – Blog
Page
URL
Content
Home
site.com
Recent
post
excerpts
Pages
site.com/page-­‐name/
Page
content
Posts
site.com/2013/05/31/post-­‐name/
Individual
posts
Category
Archives
site.com/category/name/
Post
excerpts
Tag
Archives
site.com/tag/name/
Post
excerpts
Date
Archives
site.com/2013/05/
Post
excerpts
Author
Archives
don’t
use
unless
custom
Site where blog is 80% or more of all content. Very few ‘pages’.

14. URL Structure – Site w/Blog In It
Page
URL
Content
Home
site.com
Sta8c
Homepage
Pages
site.com/page-­‐name/
Page
content
Child
Pages
site.com/page-­‐name/child-­‐page/
Page
nested
under
parent
Blog
site.com/blog/
Recent
Post
Excerpts
Posts
site.com/blog/2013/05/31/post-­‐name/
Individual
posts
Category
Archives
site.com/blog/name/
Post
excerpts
Tag
Archives
site.com/blog/tag/name/
Post
excerpts
Date
Archives
site.com/blog/2013/05/
Post
excerpts
Author
Archives
don’t
use
unless
custom
Very common small business setup. The main content
of the site is static pages, and a blog is within it.

15. URL Structure – Site w/Blog Plus Special Pages/Sections
Page
URL
Content
Home
site.com
Sta8c
Homepage
Pages
site.com/page-­‐name/
Page
content
Child
Pages
site.com/page-­‐name/child-­‐page/
Page
nested
under
parent
Blog
site.com/blog/
Recent
Post
Excerpts
Posts
site.com/blog/2013/05/31/post-­‐name/
Individual
posts
Category
Archives
site.com/blog/name/
Post
excerpts
Tag
Archives
site.com/blog/tag/name/
Post
excerpts
Date
Archives
site.com/blog/2013/05/
Post
excerpts
Author
Archives
don’t
use
unless
custom
Special
Sec8on
site.com/news/
News
excerpts
News
Ar8cles
site.com/news/2013/06/01/ar8cle-­‐name/
Individual
Ar8cle
These will be your larger and more complex sites. You might have two blogs, or a
news section (which functions like a blog) or an artist portfolio.

16. URL Structure – Implementation
Let’s go from franken-house to nice house.

17. Setting Up URL Structure
Site
Type
Homepage
Displays
As
Permalink
Custom
SeCngs
Op6onal
Category
Base
Yoast
Permalink
SeCngs
Category
Blog
Latest
posts
Day
and
name*
Leave
blank
Unchecked
Site
w/Blog
Sta8c
Page
Day
and
name*
Leave
blank
Checked
Site,
Blog,
Special
Sta8c
Page
Day
and
name*
Leave
blank
Checked
*Day
and
name
=
/%year%/%monthnum%/%day%/%postname%/

18. Crawling WordPress Sites
http://www.screamingfrog.co.uk/seo-spider/

19. Crawling WordPress – Start With A Wide Net
This will crawl everything. Careful with really large sites.

20. Crawling WordPress – Start With A Wide Net
These are settings under Configure->Spider

21. Crawling WordPress – Cast A Realistic Net
These are “normal” crawl settings. Good to get a feel for how Google is likely spidering
your site.

22. Crawling WordPress – Not Done Yet

23. Crawling WordPress – Get A “Clean Crawl”
Goal: Get a “clean crawl” we can export of
just actual URLs of content – pages, posts,
categories, etc.

24. Crawling WordPress – Get A “Clean Crawl”
We need to weed out this junk!!

25. Crawling WordPress – Get A “Clean Crawl”
Use excludes on /wp-content/ to start
Surround anything with .* to exclude from crawl.

26. Crawling WordPress – Go Here For More
http://www.seerinteractive.com/blog/screaming-frog-guide

27. Migrating From All In One To Yoast
(Or from most other SEO Plugins).
http://bit.ly/toyoast

28. Migrating From All In One To Yoast
Basic Steps (full instructions in video).
http://bit.ly/toyoast
1. “Snapshot”
Yoast
Se^ngs
2. Install
&
Ac8vate
Yoast
3. Match
Yoast
se^ngs
to
old
plugin
se^ngs
so
site
looks
the
same.
4. Decide
to
use
Yoast’s
Sitemap
5. Import
Old
data
into
Yoast
6. Once
everything
looks
the
same
as
it
did
before,
then
you
can
make
the
changes.

29. Tags

30. WordPress Tags
We get this question all of the time.

31. WordPress Tags
Should we index tags?

32. WordPress Tags
(don’t index tags)
NO

33. WordPress Tags
(don’t index tags)
But Dan…

34. WordPress Tags
(don’t index tags)

35. WordPress Tags – If Already Indexed
http://www.evolvingseo.com/2012/08/10/clean-sweep-yo-tag-archives-now/

36. WordPress Tags – If Already Indexed
To leave only a few tags indexed that still get traffic
(short of 301ing them to a specific post etc)

37. WordPress Tags – If Already Indexed
Edit that specific tag and you can override global setting with Yoast.

38. Use Google Analytics For WordPress
http://wordpress.org/plugins/google-analytics-for-wordpress/

39. Analytics – Basic Settings

40. Analytics – Basic Settings
Entering UA code accomplishes same thing as normal manual JS installation.

41. Analytics – Basic Settings
Why not.

42. Analytics – Basic Settings
We’ll need that.

43. Analytics – Basic Settings
Help out @yoast.

44. Analytics – Custom Variables

45. Analytics – Custom Variables
Ya know… THESE!

46. Analytics – Custom Variables
These work pretty well.

47. Analytics – Ignore Users
Important.

48. Analytics – Ignore Users
Selected Role & Higher Are Not Tracked In Analytics

49. Analytics – Ignore Users
(Your Copywriter)

50. Use WP Super Cache
http://wordpress.org/plugins/wp-super-cache/

51. Need Convincing On Importance Of Site Speed?
http://wordpress.org/plugins/wp-super-cache/

52. Need Convincing On Importance Of Site Speed?
http://wordpress.org/plugins/wp-super-cache/
SEO, Site Performance – Jon Coleman, REI
http://www.slideshare.net/jcolman/seo-site-speed-and-battlestar-galactica-searchfest-2012-11735155
How We Made Portent.com Really Freakin’ Fast – Ian Laurie, CEO
http://www.portent.com/blog/design-dev/how-we-made-portent-com-really-freaking-fast.htm
Improving UX Through Front End Performance – Lara Swanson, A List Apart
http://alistapart.com/article/improving-ux-through-front-end-performance

53. Use WP Super Cache
All of what you need is in the “advanced” tab.

54. Use WP Super Cache
Follow this for more details:
http://www.maxminzer.com/how-to-install-and-setup-wp-super-cache/

55. Use WP Super Cache
Check: you should see code at very bottom of HTML

56. Help!! Duplicate Content In Crawl Report!
(Cute cat picture promised).

57. Help!! Duplicate Content In Crawl Report!
Yoast->Titles/Meta->General

58. Help!! Duplicate Content In Crawl Report!
Just check that box.

59. Prevent Images Being Indexed On Their Own URLs
Example.

60. Prevent Images Being Indexed On Their Own URLs
See that URL?

61. Prevent Images Being Indexed On Their Own URLs
Prevent at the time the image is added to the page/post.

62. Prevent Images Being Indexed On Their Own URLs
Four Options.

63. Prevent Images Being Indexed On Their Own URLs
Custom URL – If you want to link to another post or something.

64. Prevent Images Being Indexed On Their Own URLs
Media File – to the image file itself (ie: simple ‘enlarge’ function)

65. Prevent Images Being Indexed On Their Own URLs
Attachment Page – THIS IS THE CULPRIT.

66. Prevent Images Being Indexed On Their Own URLs
None – you will not be able to click image at all.

67. Image URLs - If It’s Too Late
Whoops. 69 Image Pages Indexed.

68. Image URLs - If It’s Too Late
If they are ?attachment use Webmaster Tools URL Parameter Settings.

69. Image URLs - If It’s Too Late
Noindex media under Titles/Meta->Post Types w/Yoast Plugin

70. Schema.org In WordPress
http://wordpress.org/plugins/schema-creator/

71. Content & Editorial Help
Search interest for “content marketing”
www.google.com/insights/search/

72. Content & Editorial Help
Use the editorial calendar plugin
http://wordpress.org/plugins/editorial-calendar/

73. Content & Editorial Help
Share your drafts with anyone
http://wordpress.org/plugins/shareadraft/

74. Content – Q&A Forum Plugin
http://wordpress.org/plugins/question-and-answer-forum/

75. Follow.
http://wordpress.org/plugins/question-and-answer-forum/
https://twitter.com/yoast - Yoast
https://twitter.com/perishable - Jeff Star
https://twitter.com/paulund_ - Paulund
https://twitter.com/smashingmag - Smashing Magazine

76. Q&A.
www.evolvingseo.com
@dan_shure

77. Email:
dan@evolvingseo.com
TwiLer:
@dan_shure
Website:
www.evolvingseo.com
Find
this
recorded
#Mozinar
and
slide
deck
at
hLp://moz.com/webinars
very
soon!