Discover 5 simple keys to creating your digital marketing strategy from Sydney Based Digital Agency, She's A Geek. The Social Internet has made it insanely easy & inexpensive for small & large businesses to brand themselves online, but a just creating a facebook page is not enough. Don't get lost in the internet... get a digital strategy.

1. A FACEBOOK PAGE
IS NOT A
DIGITAL STRATEGY

2. http://onesecond.designly.com/

3. Don’t get lost
Get a Digital
Strategy

4. WHAT IS DIGITAL?
Digitized content
(text, graphics, audio, and video)
that is transmitted in digital form
(over the internet, social media, mobile, etc.)

6. Why? What? Where? When? How?
Your Digital Strategy:
A simple killer approach

7. WHY are you on
Social Media
* Engage past customers
* Engage leads/potential customers
* Create/sustain/improve brand image
* Build Community
* Social proof

8. WHAT will you say?
1. List all the content you already
have
2. Repurpose content in different
ways, video’s, slideshares, etc.
3. Use mobile tools to create
content.

9. WHERE will you say it
1. Where are your audience?
2. What works best for your
company B2B V B2C
2. What is the best medium for your
content?

10. WHEN will you post? & How often?
Find the optimal times to post
or plug into Hootsuite or Buffer & let them do the
hard work
Decide how many times a
day/week you will post
remember you need enough content to keep this posting
schedule sustainable!

11. Tools of the Trade
Monthly Editorial Calendar
Weekly Social Media Calendar
Hootsuite/Buffer
Mobile Apps

12. Technology Consulting & Training | Web Design | Social Media Management | Corporate Identity & Branding
Evielyn Chapman is the director of Sydney based Technology
Consultancy, She’s A Geek.
She is passionate about technology,
productivity & helping businesses navigate the disruptive world of
cloud technology, mobile devices, digital & social media.
www.shesageek.com.au