49. In Doctor’s Clinic
• Doctors would be given gift sets for distribution to all their
pediatric patients. Set contains:
–
–
–
–
Pink whistle
Paper badge
Paper cap with the theme “Blow away Pneumonia”
Pamphlet containing information on pneumonia.
• A 3D mailer would be a part of the kit to involve doctor in this
movement.
50. Communication to Kids
• Promoters will visit play schools and primary schools with gift
sets comprising of
–
–
–
–
Pink whistle
Paper badge
Paper cap with the theme “Blow away Pneumonia”
Pamphlet containing information on pneumonia.
• Talk for parents by an ASAP doctor
51. Mass Communication
• Kiosks will be put at Railway Stations & Bus depots with
crucial information. Earlier gift sets will be distributed.
• Bulk SMS would be sent on behalf of Farah Khan which would
inform the people about the danger of pneumonia and the
fact that it is the largest killer of children.
• A PR exercise would sensitize people on the threats posed by
pneumonia and ways to combat it.
